Showing results by author "Robert Villegas" in All Categories

This second volume adds the knowledge and experience that my company has gained since writing the first volume known as “Finding Sponsors.” After having made thousands of phone calls, engaged in many presentations and negotiations and helped teams and organizations obtain funding, we feel we are uniquely positioned to write this book. Since the first volume, we have also worked to develop funding opportunities in the entertainment industry for agents, marketing companies and concert/party promoters. Our experiences in developing sponsorship proposals have been invaluable to our efforts ...

The Presidency of Barack Obama is one riddled with socialist programs that had negative effect on our economy and standing in the world. This book examines Obama’s many coercive and re-distributive proposals; and shows why they were wrong. This book does not attack the man but analyzes the ideas in terms of fundamental principles.

If your sport team, charitable organization or entertainment company relies on sponsorship dollars, your sponsorship proposal must make the best business case for your marketing value. This book provides the basic guidelines that will help you produce a winning sponsorship proposal. These guidelines focus on the key concepts that will sell potential sponsors on the value of being your marketing partner. You will earn more sponsorship dollars and provide more value to sponsors.

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

Today, our culture is inundated with collectivism, the idea that man belongs to the group and must obey the group’s moral pronouncements. We are told we belong to the family, the community, the church, the race, the ethnic group, etc. We are told that only the collective is important and that sacrifice to the group is the only moral act. This book seeks a different perspective. It holds that the individual is supremely important and an end in him or herself, not to be used by collectivist leaders for the sake of "common" goals. This book is “succinctly written and conveys complex ...

These pages represent two chapters of my recently updated book, The REAL Purpose-Driven Life plus an additional chapter on good versus evil. I removed the afore-mentioned chapters because I wanted to focus, in that book, on the central moral concept known as purpose. These chapters, although central to an understanding of the morality of Ayn Rand, stand on their own and provide several important insights on how to think about morality and apply it to the life of the individual.

There are two reasons why someone might pick this book to read.First, you might think the title implies a view about how selfishness harms modern society. By this view, you might want to learn how man’s acquisitive nature causes him to devastate the lives of others. You may want to know about pride, greed and profit-seeking in order to convince yourself that the problems in our world are due to selfish actions.Or secondly, you might want to investigate the conflicting views about man’s nature as a being of action. You may seek to learn about what is wrong with the world and learn how ...

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

This book analyzes Human Sacrifice and its modern form Altruism providing new insight into the most deadly and evil idea ever propagated upon mankind. The book argues clearly that altruism is the cause of most man-made catastrophes and results in harm to the individual and destruction of civil society.The book also argues that the best way forward for man is to reject the concepts of altruism and collectivism and replace them with individualism and individual rights.

Addiction is only possible to a person who is in denial of his own problems and who needs an “excuse” for escaping from his anxiety. It is a self-deception that exacerbates an individual’s problems by offering short-term pleasure as a solution for long-term anxiety. Yet, without self-deception, addiction would not be possible. You can go through scientific study after scientific study and none of them deal with the fact that any consumption item or activity that produces pleasure (but not nourishment) requires an excuse (or an argument) for its intake. In truth, most people eat way ...

The materials in this document are intended for counselors who are seeking new tools and a new understanding of addiction without the almost obligatory religious perspective. In fact, this new perspective is secular – without religion – and provides some interesting insights for counselors dealing with patients who need that understanding. This document is the counselor’s companion document to the Patient version of this story entitle “The World’s First Drunk”. It contains a quiz for the patient and some talking points for group and individual discussion with the patient. The ...

A logical fallacy, on the other hand, is a faulty thought process that violates a rule of proper thinking. A rule of proper thinking is a rule defined by logicians through discovery of logical truths and how to frame good arguments. Correct arguments are defined as proper generalized expressions that define logical truths or knowledge. With a logical fallacy, either the contrary or the contradictory of the logical argument is said to be true. In effect, a rule of logical reasoning addresses all of the common modes of valid argument while the faulty argument contradicts them. This book ...

This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment". It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.

The goal of my writing is to warn people about the dangers of bad ideology. I have, for many years, known that the consequences of creeping altruism were poverty and moral decline. I learned this by observing the cynical goal of power of modern philosophers, religious leaders, and their philosophical offshoots. The enemies of man include both the left and the right.

The goal of this booklet is to introduce young people to the economic system known as capitalism. It is my contention that capitalism is the best economic system in the world. The benefits of capitalism have been left out of the discussion in our universities, and I consider this a travesty. In fact, most college professors today know that if young people were to become aware of the benefits of capitalism, they would reject fascism, communism and socialism, each of which are coercive in nature. Scholars, college professors, and politicians today (properly called pragmatists) have engaged in...

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask. In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel ...

I wrote this book to ask some important questions: 1. Will we become again a free people, deciding as individuals the direction of our lives or will we continue to be herded into groups and classes to be favored or rejected by a ruling elite? 2. Will we be free to start businesses, earn profits and keep those profits or will we be enslaved in order to feed the government as it advances social engineering and corporatist (cronyist) schemes? 3. Will we pay high taxes of low taxes? 4. Will we be allowed to participate in our own lives or be mindless slaves to the wishes of others? 5. Will we ...

My goal in this book is to explore the impact of nihilism in society. As I mentioned above, nihilism is the desire to destroy values, and through this process, to destroy civilization. This is no small matter because nihilism seeks to impact all lives currently benefiting from advanced civilization. Nihilism centers around one concept: the desire to destroy human valuing. Today, nihilists are out in force. They own the media, entertainment, politics, education, publication and the Internet. There are virtually no voices against them and those few who fight them are locked out. Twitter "...

The purpose of this book is to delve into critical issues about how the human mind has come to the modern position of doubt and despair. The culprits in this matter include the irrationality of both rationalism and skepticism, and, in particular, the child of skepticism known as pragmatism. Our age is an age of irrationalism specifically because these philosophical concepts lead to doubt, confusion, and denial of reality.

Amerigo was born in a time of desperation and dystopia. He was the only man with the vision of a great future. Many repaired to his cause while others swore to destroy him. They wanted his life, his mind and everything he loved. He swore that no matter what they did, he would win the struggle for freedom and a new future.