Showing results by author "Robert Villegas" in All Categories

These pages represent two chapters of my recently updated book, The REAL Purpose-Driven Life plus an additional chapter on good versus evil. I removed the afore-mentioned chapters because I wanted to focus, in that book, on the central moral concept known as purpose. These chapters, although central to an understanding of the morality of Ayn Rand, stand on their own and provide several important insights on how to think about morality and apply it to the life of the individual.

My goal in this book is to explore the impact of nihilism in society. As I mentioned above, nihilism is the desire to destroy values, and through this process, to destroy civilization. This is no small matter because nihilism seeks to impact all lives currently benefiting from advanced civilization. Nihilism centers around one concept: the desire to destroy human valuing. Today, nihilists are out in force. They own the media, entertainment, politics, education, publication and the Internet. There are virtually no voices against them and those few who fight them are locked out. Twitter "...

This book is written for companies that want to explore the benefits of sport and entertainment sponsorship. This book is the culmination of years of study, experience and success. As a marketing and sales manager for many years, I have experienced the many permutations involved in sport sponsorship and advertising in general.

How many times have we heard the old saw: “Capitalism has failed again” over the course of contemporary events? We heard it during the Great Depression of 1929 after Hoover had invoked tariffs and precipitated economic retaliation and a banking crisis. Along with this question usually came a statement to the effect, that “We can fix capitalism and make it even stronger by issuing economic controls or spending money to stimulate economic activity.” This book will argue that capitalism, as an economic system, cannot fail as long as individuals are free to act.

If your sport team, charitable organization or entertainment company relies on sponsorship dollars, your sponsorship proposal must make the best business case for your marketing value. This book provides the basic guidelines that will help you produce a winning sponsorship proposal. These guidelines focus on the key concepts that will sell potential sponsors on the value of being your marketing partner. You will earn more sponsorship dollars and provide more value to sponsors.

This book is designed to assist the Call Center Supervisor in upgrading the skills of his Call Center Representatives. Call Center Representatives are important because they are the only point of contact you’re your customers. They must know the company’s quality assurance standards and be able to represent the company well. They often make the difference between a customer with a problem resolved and a customer who will not come back. Giving proper answers, having the proper attitude and tone of voice are, therefore, of utmost importance for the company. This booklet will take the ...

Addiction is only possible to a person who is in denial of his own problems and who needs an “excuse” for escaping from his anxiety. It is a self-deception that exacerbates an individual’s problems by offering short-term pleasure as a solution for long-term anxiety. Yet, without self-deception, addiction would not be possible. You can go through scientific study after scientific study and none of them deal with the fact that any consumption item or activity that produces pleasure (but not nourishment) requires an excuse (or an argument) for its intake. In truth, most people eat way ...

This stage play is about the struggle of the main character, Ricard, who has recently been arrested for driving under the influence (DUI) of alcohol. The play chronicles his personal struggle to deal with how he became an alcoholic and how to repair his life. It focuses on his values, how to identify their role in his life, and how he can shed alcohol as a value. As he begins to understand what is important in his life, he begins the trek from his distorted value structure to what is important in life.

This book analyzes Human Sacrifice and its modern form Altruism providing new insight into the most deadly and evil idea ever propagated upon mankind. The book argues clearly that altruism is the cause of most man-made catastrophes and results in harm to the individual and destruction of civil society.The book also argues that the best way forward for man is to reject the concepts of altruism and collectivism and replace them with individualism and individual rights.

This book could be viewed as a companion work to my earlier book, “What Harvard and Princeton Don’t Want You to Know” which is an examination into the flawed premises of philosophers such as David Hume and Immanuel Kant who are most influential on the ideas of modern society including John Dewey and the pragmatists who run society. My goal for both works is to examine the proposition that our society is falling into an abyss of ignorance, man-made divisions, and social conflicts because (primarily) of Hume and Kant. This descent is sending us into a cruel form of nihilism that will ...

Why did I write this book, and why did I call it EGOnomics? I believe you need to defend your ego against countless efforts to diminish it. Anti-ego ideologies often equivocate between egoism and narcissism and treat both concepts as if they were the same. The proponents of “anti-ego” do not like to witness a person expressing pride and self-regard, or when he is praised for having done something good or beneficial for himself. “Who does he think he is?” they ask. In this book I want to straighten out our understanding of the human ego and I want to give you tools to help you feel ...

This fictional work assumes that Adolf Hitler did not commit suicide in his Berlin bunker toward the end of World War II, but instead, was able to survive and escape to South America. This work presents the author’s reflection of the meaning of Nazism and fascism and attempts to extract that meaning from Hitler’s life and final words.

If psychology has no solid epistemology and metaphysics, how can it stand on its own? I do not think it can and this explains why psychology is in such a sad state today. Yet, before we can put psychology on a solid foundation, philosophy too must advance above the level of puberty. With its base in modern philosophy, even philosophy cannot stand on its own which exposes the real problems with modern psychology. We must indict psychology by looking at its philosophical bases in Hume and Kant. We will examine this later. Suffice to say that modern psychology is based upon false premises that...

This book is written for the athlete, team or concert promoter seeking sponsorship relationships in the sport and entertainment fields. The techniques presented here will help any company, sport team, entertainment company, marketing agency and charitable organization that uses corporate sponsorships to support its activities. Build your marketing team around this book and you’ll experience success.

The goal of my writing is to warn people about the dangers of bad ideology. I have, for many years, known that the consequences of creeping altruism were poverty and moral decline. I learned this by observing the cynical goal of power of modern philosophers, religious leaders, and their philosophical offshoots. The enemies of man include both the left and the right.

This short book is based upon Mr. Villegas' book "Finding Sponsors for Sport and Entertainment". It is also based upon a course that he taught for an organization managing Indiana Parks and Recreation facilities. It is, in a sense, a condensation of information from the book geared toward organizations that would like to earn revenues on their facilities through corporate sponsorship.

This book is a follow up to the book I wrote entitled “How Pragmatism Destroyed a World”. In this earlier book, I proposed that the philosophy of pragmatism is the major problem causing confusion and doubt in our society. Everywhere we look, as we watch events, we see people intent on creating that confusion in order to “gaslight” people into accepting their rule. Various myths are being stoked and repeated to give people the impression there are “problems” that must be dealt with. The truth is that pragmatism is a gimmick and a deception.

Today, our culture is inundated with collectivism, the idea that man belongs to the group and must obey the group’s moral pronouncements. We are told we belong to the family, the community, the church, the race, the ethnic group, etc. We are told that only the collective is important and that sacrifice to the group is the only moral act. This book seeks a different perspective. It holds that the individual is supremely important and an end in him or herself, not to be used by collectivist leaders for the sake of "common" goals. This book is “succinctly written and conveys complex ...

Most of us have heard the cliché: “Meet the new boss. Same as the old boss”. The same can be said about Peter Singer’s effective altruism: “Meet effective altruism, same as the old altruism”. Indeed, the problem with the new altruism is that it is altruism, nonetheless. This is because the fundamentals of effective altruism are the same as the fundamentals of primordial human sacrifice that began with the decimation of a scapegoat. Today’s altruists, as if seeming to realize that the old altruism has never been effective, are now offering what they deem to be an “effective”...

There are two reasons why someone might pick this book to read.First, you might think the title implies a view about how selfishness harms modern society. By this view, you might want to learn how man’s acquisitive nature causes him to devastate the lives of others. You may want to know about pride, greed and profit-seeking in order to convince yourself that the problems in our world are due to selfish actions.Or secondly, you might want to investigate the conflicting views about man’s nature as a being of action. You may seek to learn about what is wrong with the world and learn how ...