Showing titles in Marketing

Content strategies so often talk about the content you’re going to create and when. But Easy Mode, that taught the process of how to think about content. Then how to execute on it.

Wie gelingt der Spagat zwischen Beruf, Kind und Familie? Und wie können HR-Teams die Mitarbeitenden dabei unterstützen? Genau darüber sprechen wir in dieser Folge mit Julia Kahle von heynanny.Wir werfen einen genauen Blick auf Kinderbetreuung und die Angehörigenpflege, die damit verbundenen Herausforderungen und warum das Privatleben der Mitarbeitenden keine "Privatsache" mehr ist. Julia teilt praxisnahe Tipps, wie HR hier sinnvoll unterstützen kann.Präsentiert wird der Podcast von mana HR - der Software für Talent Acquisition und Recruiting mit Leichtigkeit.➡️ Julias LinkedIn: ...

Discover the hidden dynamics of the shed and metal building industry with Jared Ledford, our insightful guest, who brings a wealth of experience as Director of Operations at Dayton Barns and All Steel Buildings. Uncover how this industry is reshaping itself through digital innovation, drawing parallels to Amazon's early strategies under Jeff Bezos. Jared’s perspective sheds light on the urgent need for businesses to not just keep up but forge ahead of consumer trends to remain competitive.The conversation navigates the exciting terrain of digital marketplaces like ShedHub, revealing their ...

Misalignment between demand gen and paid teams can cause chaos. If DG managers are creating ads that are then being applied in a way they didn’t intend, or vice versa, DG managers aren’t creating what paid needs to get results… well it’s all a mess. Click to hear how our DG and paid teams are structured, and how they work together.

🌿 Nuevo episodio de “Te falta selva” con Sergio Simarro Villalba, el Chamán del marketing digital y el CRO 🌿En este tercer episodio de "Te falta selva", el podcast de los Chamanes de los negocios digitales con Robert Arteaga, nos adentramos en el apasionante mundo del CRO (Conversion Rate Optimization) y el marketing digital de alto impacto con Sergio Simarro Villalba, fundador de MagnifiCRO.Con más de 24 años de experiencia, más de 200 proyectos digitales internacionales y 1.500 horas como formador en Universidades y Escuelas de Negocio, Sergio es un auténtico ...

This entry details three ways in which we have optimised our internal processes to become more efficient during an efficiency phase of Cognism’s growth.

What is our DG content set up? How do we decide what content we’re going to work on next? And how do we make sure we are always outputting, even when working on ‘big rocks’?

Alice breaks down the 4 key ways in which Cognism has seen success from implementing demand generation-led activity, proving our approach with demand gen has been a successful switch.

Join Anthony Karls, President of Rocket Clicks, and digital marketing expert James Patterson as they dive into effective platform selection for paid media. Learn about the five stages of customer awareness, using CTV/OTT, search ads, and crafting compelling offers to boost your local business’s revenue.00:00 Introduction to Revenue Roadmap00:20 Reflecting on Marketing Careers00:49 The Importance of Sales Experience in Marketing03:44 Choosing the Right Platforms for Paid Media04:35 Understanding the Five Stages of Awareness06:58 Applying Awareness Stages to Platform Selection09:31 Examples ...

On one episode of The Loop podcast, Antonia Wade, CMO of PwC joined Alice to discuss their various solutions to the evolved buyer journey. In this episode, Alice breaks down Antonia’s approach.

Summary:Oh boy, did I have a blast chatting with Emily Blumenthal, aka the Handbag Fairy Godmother! I mean, who else can say they've patented a handbag silhouette, written a book, taught at FIT, and started a handbag awards show? Emily's journey is a wild ride filled with hustle, pivots, and ‘figure it out as you go’ moments that'll make you feel right at home if you're an entrepreneur or just love a good success story. Buckle up, 'cause this episode is a rollercoaster of inspiration and real talk!Can't-Miss Moments:The Accidental Handbag Designer: Ever wondered how someone accidentally ...

In this episode, Mark McC hosts James Brown, outgoing CEO of BrewDog Bars, co-founder of Tip Jar, and incoming CEO of Prezzo. The discussion covers James' journey with BrewDog, from joining as Operations Director to becoming CEO, including growth milestones, international expansions, PR challenges, and unique marketing campaigns. James shares insights into BrewDog's design philosophy, team building, and the development of Tip Jar. The episode ends with James reflecting on his next chapter at Prezzo and his plans for revitalizing the Italian casual dining brand.About GuestFormerly the CEO of ...

The NFL is gearing up for a big holiday weekend with its annual slate of Thanksgiving games, and its second rendition of a Black Friday game with Amazon. Front Office Sports writers Alex Schiffer, Margaret Fleming, and Amanda Christovich join the show for a roundtable discussion about the NFL's legacy Thanksgiving games, plus a little Thanksgiving trivia. Also, Front Office Sports Today is going on hiatus during the Holiday season. Owen and the Front Office Sports Today team gather for a roundtable discussion about their favorite guests and memories from the show, what to look forward...

In this episode we discuss optimizing different strategies and product sets for different markets, leveraging technology for segmentation, the importance of client education, and future trends in the protection market. Our Guests: Matt Herz of COVRScott Stevenson of Foundation Risk Partners

Hello and welcome back to the Collin Cadmus Podcast. Today I’m joined by Sean Evers. Sean is from the United Kingdom where he played professional football for 9 years prior to shifting his career into sales, where he started in operations and worked his way up to holding 4 VP of Sales positions, including his most recent and current position as VP of Sales at Pipedrive. One of the most challenging aspects of selling B2B SaaS today is the abundance of competition. It seems like whatever we sell, every 6-9 months we have 2-3 new competitors and it gets difficult to find ways to stand out and ...

This entry details three ways in which we have optimised our internal processes to become more efficient during an efficiency phase of Cognism’s growth.

What do ice baths have to do with marketing, you might ask. But for Alice, this is one of her secrets to being a calm and resilient leader for her team.

Generally speaking, audiences are far more willing to engage with posts and updates from people, verses from businesses. This ultimately comes down to the trust that we have in those subject matter experts. That’s why SMEs are a crucial part of Cognism’s strategy.

Alignment with sales, easier budget conversions, and much easier decision making on where to focus. These are just some of the benefits Alice’s discusses that resulted from tying herself to a revenue number.

Non perderti questa imperdibile intervista a Luca Ward, una delle voci più iconiche e potenti del panorama italiano. Un artista poliedrico che ha lasciato il segno nel mondo del doppiaggio, del cinema e della televisione grazie al suo timbro inconfondibile e alla sua presenza magnetica. Scopriremo i retroscena delle sue straordinarie interpretazioni come voce italiana di Russell Crowe, Keanu Reeves e Samuel L. Jackson, insieme a racconti inediti dal mondo del teatro e della televisione. Tra aneddoti personali, retroscena esclusivi di set prestigiosi e curiosità sul doppiaggio di personaggi ...