Revenue Roadmap

By: Anthony Karls
  • Summary

  • sales & marketing for local entrepreneurs

    Learn from the expert digital marketers behind the growth of several of the biggest local brands in their markets. Anthony Karls, President of Rocket Clicks - www.rocketclicks.com - interviews the experts on his team in all the areas that will drive revenue for local entrepreneurs.

    Get technical knowledge and learn from the experience of those who paid the price to learn what it takes to grow businesses locally.

    © 2025 Revenue Roadmap
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Episodes
  • The Fundamental Trio of Marketing: List, Message, and Offer
    Feb 11 2025

    In this episode of Revenue Roadmap, hosts Anthony Karls and James Patterson discuss simplifying high-level marketing for local businesses. They dive into the fundamental components of marketing, which are the list, message, and offer. The conversation includes practical examples and insights into creating effective marketing strategies, regardless of the platform or medium. They emphasize that these core principles have remained unchanged since the early days of marketing, making it easier for business owners to navigate complex marketing landscapes.

    00:00 Welcome to Revenue Roadmap
    00:12 Introducing James Patterson
    00:28 High-Level Marketing Discussion
    01:22 The Secrets of Healthy Relationships
    02:54 Marketing Simplified: List, Offer, Message
    03:50 Defining Your Target Audience
    05:37 Crafting Your Marketing Message
    06:45 Creating Compelling Offers
    07:30 Timeless Marketing Principles
    09:01 Final Thoughts and Summary

    Check out our Blog!
    https://www.rocketclicks.com/client-education/fundamental-trio-of-marketing

    #digitalmarketing #advertising #businessgrowth #lawfirmmarketing

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    10 mins
  • Sales Conversations: The Heart of Business Growth
    Feb 4 2025

    Welcome to Revenue Roadmap with Anthony Karls and CEO Tyler Dolph. Join us as we dive deep into the vital role salespeople play in driving entire economies. Learn invaluable sales advice, the essence of believing in your product, and how passion translates into success. Discover the diverse experiences from various Dolphin family sales careers and the components of an effective salesperson. Tune in for a comprehensive discussion on the heart and mindset required for mastering the art of sales.

    00:00 Introduction to Revenue Roadmap
    00:45 The Best Sales Advice
    01:40 Sales Mindset and Career Opportunities
    03:03 The Art of the Chase in Sales
    03:49 Different Sales Personalities
    05:26 Belief in What You Sell
    07:06 Key Needs of Business Owners from Salespeople
    08:32 Conclusion: Passion in Sales

    Check out our Blog!
    https://www.rocketclicks.com/client-education/heart-of-business-growth

    #digitalmarketing #advertising #businessgrowth

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    10 mins
  • Cultivating Success: Employee Engagement Strategies
    Jan 28 2025

    In this episode of Revenue Roadmap, hosted by Anthony Karls of Rocket Clicks, guest J. P. Vanderlinden goes into essential people management strategies for growing local businesses. They discuss the key challenges that arise as businesses expand, the core issues behind these problems, and the dual systems of employee engagement and maturity at Rocket Clicks. From fostering employee growth to dealing with turnover, this conversation provides valuable insights for entrepreneurs and leaders aiming to create a motivated and high-performing team.

    00:00 Welcome to Revenue Roadmap
    00:15 The Challenges of Business Growth
    02:03 Common People Management Issues
    05:24 Core Solutions: Employee Engagement and Maturity
    07:55 Implementing Effective Systems
    15:53 Wrapping Up and Looking Ahead

    Check out our Blog!
    https://www.rocketclicks.com/client-education/cultivating-success-employee-engagement-strategies

    #digitalmarketing #advertising #businessgrowth

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    17 mins

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