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Bypassed
- A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer
- Narrated by: Alec Hanson
- Length: 5 hrs and 10 mins
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Publisher's summary
The real estate game moves fast and mortgage professionals need to keep up. As more and more home buyers sidestep local professionals in favor of online services, mortgage professionals dependent on referrals can be left with no business in sight. Seasoned mortgage pros and those entering the business for the first time need these critical secrets to maximizing success and generating new loan opportunities.
Bypassed is your how-to business guide to adopt the brand-building tactics that work in today’s real estate market. In this action-oriented playbook, you’ll learn:
- How to build vital brand visibility online to generate influence in your community.
- Why just having a Facebook business page isn’t enough and how to harness the power of LinkedIn, Twitter, and Instagram so you don’t miss a lead.
- The 10-step checklist you need to get more quality online reviews.
- How to become a legendary lead master with proven systems designed to convert opportunities to sales!
- The entire road map on how to create an unforgettable customer experience from the first call.
Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility in easy steps. With these smart solutions, your traditional sales business will thrive in the new real estate landscape.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
By: Brian Signorelli
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The Barefoot Executive
- The Ultimate Guide to Being Your Own Boss and Achieving Financial Freedom
- By: Carrie Wilkerson
- Narrated by: Carrie Wilkerson
- Length: 6 hrs and 26 mins
- Unabridged
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- By: Chris Brogan, Julien Smith
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
- Unabridged
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
- By Bruce on 05-15-13
By: Chris Brogan, and others
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
What listeners say about Bypassed
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- chelsie
- 03-13-24
MLO must read whether you’re one year or 20 years into your career.
This book is packed with tactical (free and cost effective) things loan officers can do and implement today. I am looking forward to seeing the results of the strategies outlined in this book.
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- Angella Conrard
- 09-01-22
Alec knows his stuff
I listened to this book more than once, It is an excellent resource & guide.
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- Ben Coulter
- 04-03-22
Fantastic resource!
I am returning to the mortgage industry after nearly 7 years away from originations, this time as a commission only MLO. Alec provides so many great ideas for generating business and cutting down the time to success. Will be revisiting this frequently!
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- Tracy G.
- 07-03-20
LO-ved it!
Lots of great ideas and information in here! Alec speaks the truth...you need to be adaptable and changing to what borrowers in 2020 and beyond demand of loan officers. So many take aways to implement.
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1 person found this helpful
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- Amazon Customer
- 06-03-22
Lots of value
Pack with great ideas, gimmicks, processes and concepts! Ton of value!! Every LO needs to read this book!
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- Mark Hammond
- 06-11-21
MLO = MUST READ
If you are a Residential Mortgage Loan Officer and not consistently producing 5 new loans every month, STOP what you are doing and buy this book. Alec Hanson combines a visionary strategic plan for a successful career in Mortgage Origination with actionable/easy to follow tactics. I guarantee your business will explode if you take this book seriously.
Mark Hammond - 28 year Mortgage Banker
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- Jenni Jacobi
- 01-16-23
New or Seasoned—A Must Read Either Way
There is a ton of useful information in this book not only for those that have been in the game for a while and are trying to pivot, but also as a guide for those that are brand new to the industry and looking to grow.
VERY happy I listened to it!
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