Rocket Fuel
The One Essential Combination That Will Get You More of What You Want from Your Business
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Narrated by:
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Mark C. Winters
About this listen
Discover the vital relationship that will take your company from "what's next?" to "we have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas realities. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the best-selling Traction, Rocket Fuel details the integral roles of the visionary and integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help visionary-minded and integrator-minded individuals find one another, Rocket Fuel also features assessments, so you're able to determine whether you're a visionary or an integrator. Without an integrator, a visionary is far less likely to succeed long term and realize the company's ultimate goals; likewise, with no visionary, an integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel - they have the power to reach new heights for virtually any company or organization.
©2015 Gino Wickman and Mark C. Winters (P)2015 Audible, Inc.Listeners also enjoyed...
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Should be titled sales and sales management 101
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By: Brian Signorelli
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Herding Tigers
- Be the Leader That Creative People Need
- By: Todd Henry
- Narrated by: Joe Hempel
- Length: 6 hrs and 26 mins
- Unabridged
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Successful leaders of creative teams have mastered the difficult transition from doing the work to leading the work, and this book shows how. Todd Henry picks up where The Accidental Creative left off and provides an indispensable handbook of on-the-ground, tactical advice for new managers of creatives.
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Todd Henry is always on point for brilliance
- By Amazon Customer on 11-11-18
By: Todd Henry
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Up Your Business
- 7 Steps to Fix, Build, or Stretch Your Organization
- By: Dave Anderson
- Narrated by: Dave Anderson
- Length: 6 hrs and 54 mins
- Unabridged
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You'll find the following in Up Your Business: effective interview questions and strategies; a sample ad that attracts eagles and weeds out turkeys; three dozen high-impact training strategies; the three keys to weeding out entitlement in your business; your three options for dealing with poor performers; how to create vision and strategy for your business; and much, much more!
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Hard-hitting, Practical and Pithy Wisdom
- By Christopher on 11-22-11
By: Dave Anderson
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Taking People With You
- The Only Way to Make Big Things Happen
- By: David Novak
- Narrated by: Sean Pratt
- Length: 6 hrs and 55 mins
- Unabridged
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David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.
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I would like to recommend this book... but can't.
- By Michael on 01-30-12
By: David Novak
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The Accidental Creative
- How to Be Brilliant at a Moment's Notice
- By: Todd Henry
- Narrated by: Todd Henry
- Length: 5 hrs and 28 mins
- Unabridged
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It isn't enough to just do your job anymore. In order to thrive in today's marketplace, all of us, regardless of our role, have to be ready to generate brilliant ideas on demand. Business creativity expert Todd Henry explains how to establish effective practices that unleash your creative potential. Born out of his consultancy and his popular podcast, Henry has created a practical method for discovering your personal creative rhythm.
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If you aren't busy, this book will make ya!
- By Oliver Nielsen on 10-05-13
By: Todd Henry
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Snap Selling
- Speed Up Sales and Win More Business with Today's Frazzled Customers
- By: Jill Konrath
- Narrated by: Jill Konrath
- Length: 6 hrs and 15 mins
- Unabridged
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Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. Sales strategist Jill Konrath tells you how to overcome obstacles, get more appointments, speed up decisions, and win sales with today's short-fused, frazzled customers.
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OK sales book with some good take aways
- By Glenn on 05-22-11
By: Jill Konrath
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Design a Better Business
- New Tools, Skills, and Mindset for Strategy and Innovation
- By: Patrick van der Pijl, Lisa Kay Solomon, Justin Lokitz
- Narrated by: Fleet Cooper
- Length: 6 hrs and 29 mins
- Unabridged
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This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world.
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Good for people who don't have an experience with Agile and Lean Startup
- By Jovan Vidic on 08-26-17
By: Patrick van der Pijl, and others
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Power Listening
- Mastering the Most Critical Business Skill of All
- By: Bernard T Ferrari
- Narrated by: Sean Pratt
- Length: 5 hrs and 36 mins
- Unabridged
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Listening is harder than it looks - but it's the difference between business success and failure. Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help you become an active listener, able to shape and focus any conversation.
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Better listening made easy
- By Alejandro A. on 09-07-12
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Build an A-Team: Play to Their Strengths and Lead Them Up the Learning Curve
- By: Whitney Johnson
- Narrated by: Whitney Johnson
- Length: 4 hrs and 4 mins
- Unabridged
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The best bosses know this, and they know how to make it happen by thoughtfully designing people’s jobs around the skills they have today as well as the skills they'll need to be even more valuable tomorrow. That's how entire organizations stay competitive in an unpredictable, rapidly changing business environment. In this book, Johnson explains how to become one of those bosses and how to build your A-team.
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A must listen for team builders everywhere
- By Nathan McMullin on 06-09-18
By: Whitney Johnson
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Moments of Impact
- How to Design Strategic Conversations That Accelerate Change
- By: Chris Ertel, Lisa Kay Solomon
- Narrated by: Sean Pratt
- Length: 7 hrs and 32 mins
- Unabridged
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Moments of Impact is an audiobook on a mission: to eradicate time-sucking, energy-depleting workshops and meetings. In our fast-changing world, organizations have important challenges and opportunities to address - and no time to waste. Moments of Impact delivers the single most useful resource for managers and leaders who need better strategic conversation - now - to shape the future of their organizations.
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Another audiobook failure. Buy the real book
- By Jonathan on 02-08-15
By: Chris Ertel, and others
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Good book for people wanting to climb the corporate ladder and for executives to accelerate high - potential leaders
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O visionário e o integrador [The Visionary and the Integrator]
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Funcionou para a Disney, para o McDonald's e para a Ford. Conheça o relacionamento essencial que vai levar sua empresa a outro patamar de desempenho. Visionários têm ideias inovadoras, integradores transformam essas ideias em realidade. Um vê o futuro, o outro faz o futuro acontecer. Um visionário sem um integrador corre o risco de jamais ver seus projetos executados. Um integrador, por sua vez, trabalha para dar vida à visão do outro. Embora muito diferentes, são perfis complementares. Quando se juntam, a empresa deslancha.
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The Four Obsessions of an Extraordinary Executive
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As CEO, most everything that Rich O'Connor did had something to do with at least one of the four disciplines on his famed "yellow sheet." Rich never suspected that it would become the blueprint of an employee's plan to destroy the firm. Best selling author Lencioni brings us a fable that focuses on a leader's crucial role in building a healthy organization.
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A great reminder about the important basics.
- By Joel Ordesky on 03-08-03
By: Patrick Lencioni
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The E-Myth Revisited
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed.
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Saved my Life
- By Christine on 09-17-08
What listeners say about Rocket Fuel
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Zachary
- 02-04-18
The concept discussed in the book is really good.
The concept of the book is really good and I learned a lot. Unfortunately it repeated itself so much that I found myself not paying attention by the middle if the book.
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3 people found this helpful
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- Dan Davis
- 08-18-18
Rocket Fuel
This took many of my learned ng pieces and fit them together for the next stage of my entrepreneurial journey. I highly recommend it.
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- D Adam Housley
- 01-06-19
Great business & leadership read
While I read Traction first, Rocket Fuel is a book I wish I'd read 20 years ago! I truly appreciate Wickman's practicality and simplicity. He wastes no time and minces no words! The book is a great balance philosophy and practicality. He first explains what he believes a business needs to be successful and why, then he provides tools to bring theory to reality.
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- The bear
- 01-04-19
Great description of top working relationships
Well prepared and thought out. Defines roles and best practices for a VI team. Will need to get a paper copy for access to charts and tools.
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- Jennifer L. House
- 02-20-22
potentially transformative concept!
this concept seems like it could really work like the title suggests, rocket fuel to jump start many kinds of projects. it was my first audio book and I sort of kept forgetting it was a book and not a podcast. for that reason I feel like I missed out on diagrams and charts referenced frequently. I tried looking online but there's a lot of jargon used in this system so it's a little confusing. nonetheless I found the concept invaluable.
further complicating my situation... i work in the arts, predominantly in a non profit setting, where visionaries abound ... I'm not contemplating how to use it in my realm where we are not using the same profit focused metrics.
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- Subject-To
- 02-12-18
Amazing EOS book
This book syncs the Visionary and Integrator into one powerful team! It goes into detail on each roll, where to find each other, how to work together, etc..
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- Kindle Customer
- 08-08-21
i learned I'm a visionary!
really powerful way of thinking how a great business should he run. truth be told I did not listen to the last couple chapters (I'm not ready to find an integrator yet) but this is a book I still got a ton of value from. I will never think the same way again. I like that.
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- Lance
- 02-25-19
Each book helps supplement the other, it is a must if you want to succeed with this system
I started an appliance repair business about a year ago- we are growing fast! I was afraid I would end up building a company just like the one I previously left...this book series is helping ensure that will never happen- and that we will build a team that loves to come to work because there is individual accountability, productivity focused meetings that hash out the issues before they become massive problems and most importantly the 5 rules that will be lived out by the visionary and implementor.
Thank you Gino and great job narrating Mark Winters
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- Maritza Howard
- 10-16-22
Definitely need to read and read
To anyone that wants to move out of a W2 job and enjoy entrepreneurial decisions
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- IVAN
- 07-14-23
Short easy read
Read this book as it was highly recommended to me.
Several factors stood out in the book, the idea of there only being 2 main roles being the visionary / integrator was interesting and considering I didn’t score anywhere near 80 on either I wonder if there’s a third or fourth…
I’d recommend this book if you are a small business owner, everything depends on you, your worried about trust and you feel like your not being the most productive.
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