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The Impact Equation
- Are You Making Things Happen or Just Making Noise?
- Narrated by: Chris Brogan, Julien Smith
- Length: 6 hrs and 41 mins
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Publisher's summary
Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.
Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Do It! Marketing
- 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
- By: David Newman
- Narrated by: David Newman
- Length: 8 hrs and 10 mins
- Unabridged
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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The Art of the Start 2.0
- The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 7 hrs and 53 mins
- Unabridged
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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Think Big, Act Bigger
- The Rewards of Being Relentless
- By: Jeffrey W. Hayzlett, Jim Eber
- Narrated by: Jeffrey Hayzlett
- Length: 5 hrs and 40 mins
- Unabridged
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The most dangerous move in business is the failure to make a move. Global business celebrity and primetime Bloomberg Television host Jeffrey W. Hayzlett empowers business leaders to tie their visions to actions, advancing themselves past competitors and closer to their business dreams.
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great book
- By MR.Salter on 03-16-16
By: Jeffrey W. Hayzlett, and others
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Never Eat Alone, Expanded and Updated
- And the Other Secrets to Success, One Relationship at a Time
- By: Keith Ferrazzi, Tahl Raz
- Narrated by: Richard Harries
- Length: 13 hrs and 49 mins
- Unabridged
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In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
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Couldn't finish
- By book smart on 05-01-16
By: Keith Ferrazzi, and others
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Dotcom Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 39 mins
- Unabridged
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Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Lots of good information BUT!
- By Verified Amazon Customer on 12-27-21
By: Russell Brunson
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
What listeners say about The Impact Equation
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Webster
- 05-07-13
Everything Online; Simplified to Theory
What made the experience of listening to The Impact Equation the most enjoyable?
The book was about the theory of publishing; print, podcast, video, twitter, facebook, reddit, and everything related to those things -- how modern ideas are changing, and how to shape them for yourself (and for others). I got a lot out of how to frame them for a modern audience; the analogy to crafting ideas really struck home.
What other book might you compare The Impact Equation to and why?
Hard to say, this is it's own animal. It's not a "How to do business on the internet book." It's not a book on "The Art" of marketing. It IS a book about writing and producing great content, and how to create ideas with meaning; maybe a treatise on "The Way of Creating Content."
Which scene was your favorite?
Three things: the first was the analogy of SXSW to what the typical internet user goes through; second, the comparison of ideas to baseballs, meaning it's not necessary to change a very popular game to make an impact -- that you can craft originally within the context of accepted formulas; and thirdly, the note that the quality of information on the internet is actually going up due to the competition among ideas -- a hope for the future kind of thing.
Any additional comments?
This book goes way beyond Trust Agents (the authors' last book) and even though I mentioned that it is *more* theoretical it has proven itself already to also be more actionable. It is broken down into detail where important, but never bogs down -- a very enjoyable listen!
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4 people found this helpful
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- Charles
- 03-08-13
Social Media is about people, not tools
Would you recommend this audiobook to a friend? If so, why?
Chris Brogan's book is very good. I would rank it up there (close) to Seth Godin's work and Close to Simon Sinek's. I follow his blog and really enjoyed the "equation".
What was one of the most memorable moments of The Impact Equation?
The actual equation is what is interesting here.
Any additional comments?
I am not sure if all authors should read their own books.
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2 people found this helpful
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- L. Dakin
- 02-22-13
Build a community, change your part of the world.
If you want to learn how to grow a community, this is the book to get. At its core, it's not about social media - it's about communicating. Social media makes communicating easier technically, but it's easy to be on social media all day long and never communicate anything of value to the people who want to hear it. Chris and Julien show how to build a community of people who embrace your message.
I'm going to listen to it again now so I can get some action items for myself, and to really absorb the ideas in this book. Thanks guys - your book makes me happy.
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3 people found this helpful
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- Kyle
- 08-05-14
Do what you preach.
Would you try another book from Chris Brogan and Julien Smith and/or Chris Brogan and Julien Smith ?
Yes, probably.
What does Chris Brogan and Julien Smith bring to the story that you wouldn’t experience if you just read the book?
While both these men are smart and successful I find their books very hyped with a lot of filler and little actual tangible material that is that much different from any other type of book from the same category.
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- Bruce
- 05-15-13
Almost as good as Contagious
Any additional comments?
I liked that this book was read by the authors and it was very conversational. They aren't the greatest narrators, but they certainly weren't bad. It's very focused on what to pay attention to when you create content. Content for what? Any content. Listen to Contagious first, then this one.
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4 people found this helpful
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- Lilly
- 09-26-16
Great book. Actionable.
I really liked the common sense approach to navigating the technological customer base. Great advice and useful strategy.
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1 person found this helpful
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- Brian Nash
- 09-04-16
Absolutely amazing!!!!
This book is a must read for anyone looking to help others and make an impact in the world. The entire book resonated deeply with me and the practical tips and strategies are worth millions. Thanks for putting this in the world.
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- Constantine
- 08-22-14
Put me to sleep.
What was most disappointing about Chris Brogan and Julien Smith ’s story?
The speakers were very dry and monotone.
Any additional comments?
Disappointing, the speakers were very dry and monotone. I couldn't get past the first half of the book. It was hard staying focused, reading the book is probably better.
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- DawnT_AZ
- 01-10-14
couldn't use because I needed the charts in the bo
Would you try another book from Chris Brogan and Julien Smith and/or Chris Brogan and Julien Smith ?
Yes in book form
Has The Impact Equation turned you off from other books in this genre?
No
What didn’t you like about Chris Brogan and Julien Smith ’s performance?
I just needed the book itself references to things I couldn't see
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