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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
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Publisher's summary
UnMarket to build trust and make lifelong customers!
In 2009, Scott Stratten and Alison Stratten wrote the best-selling UnMarketing: StopMarketing, Start Engaging and began a journey that would take them around the world, sharing their message of engagement with corporations, entrepreneurs, and students.
They are now back with this second edition, because everything has changed and nothing is different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today.
For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?
UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself.
UnMarketing includes the latest information on idea creation, viral marketing and video, marketing to millennials, authenticity, transparency and immediacy, ethics and affiliates, social media platforming, unPodcasting, word of mouth, customer service, consumer advocacy, and leadership, with examples of what to do and what not to do from small business right up to worldwide corporations, in areas such as real estate, travel, service, retail, and B2B.
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- Length: 5 hrs and 36 mins
- Unabridged
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Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels, many of them public. This requires a completely new system for instantly finding, evaluating, and addressing these complaints. Jay Baer and Edison Research conducted a landmark study of more than 2,000 consumers and found that not all complainers ("haters") are created equal.
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Such a waste of time
- By hadi maghsoudi on 03-19-16
By: Jay Baer
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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Dream Year
- Make the Leap from a Job You Hate to a Life You Love
- By: Ben Arment
- Narrated by: Sean Pratt
- Length: 7 hrs and 42 mins
- Unabridged
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What if someone could guide you, step-by-step, as you identify, plan, and launch your dream career - in just one year. That's what Ben Arment does in his transformative coaching class, which has helped hundreds of people reinvent their lives to enjoy greater enthusiasm and fulfillment while also making a living. Now he's sharing his best insights, advice, and inspiring true stories in Dream Year. You'll find out how people just like you are discovering (or rediscovering) what they were truly born to do, then following a proven process to make it real.
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Motivational!
- By ajanicad on 03-21-15
By: Ben Arment
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What listeners say about UnMarketing, Second Edition
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Karin Bertelsen
- 06-30-20
Authentic and genuine people
These authors are out to make human kind better as we progress in our technological integration. Kudos to both of you for keeping it real.
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- Amazon Customer
- 01-14-20
great listen
great book and information. love listening to you both. such a great team. going to listen to this book a few times for sure. thanks. Terry
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- Kelly A. Lennon
- 06-11-18
The best Un-book I ever Un-read
I loved this audiobook. I’m going to treat it like a reference manual and listen to it on a regular basis - especially before Trade Shows and new-business pitches The advice is spot on and the anecdotes are hilarious. I reference it to often, my colleagues are getting tired of hearing “Scott Stratten says...”.
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- Mollie
- 05-28-18
If you don’t get this book; you’ll die.
Well, maybe not, but I bet that got your attention. This book is amazing. So full of little gems and I can’t wait to listen to it again and take more notes!
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- Amazon Customer
- 02-03-20
If you're booking for inspiration
I love the book. This is actually the 2nd time I've listened to it and look forward to hearing it again. The ideas that are shared and provided have helped me look at operating and marketing my business in a completely different manner and it helped me improve in many areas. Thank you so much
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- Anonymous User
- 07-05-19
Total MUST READ!!
If your starting your own business, already own a business, seen a business before or have a heartbeat, I totally recommend this book. The information inside can only be described as WOW!
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- Rebecca C.
- 01-20-19
Perfect
Love the way Scott and Alison continuously encourage authentic engagement, regardless of the medium, while stressing the importance of the customer experience.
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- Beth Masters
- 06-14-20
Just What I Needed
I've been a teacher for eleven years and I recently decided to give that up and go after a dream I have had of teaching girls and women to surf. I knew I needed help in the whole business-running-department. "Unmarketing" hit the bullseye for me. They had me with the story of the guy cleaning the carpet who stopped what he was doing to welcome them to the hotel they had just entered. This made sense to me - that we are all people looking for other people to connect with, I recently had this over-the-top experience customer service experience when I was flying on Virgin Airlines to Ireland, They get it and lots of airlines don't. They treat you like they want you on their airplane. That's how I am going to run my business. Thanks to the Strattens for keeping it real.
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- goat in boston
- 08-06-18
Easy to follow & understanding Marketing tips
The book presents Marketing concepts that are easy to understand & follow. They seem common sense, which explains why it's easy to follow. The main thing to take away, is to implement what you've read/heard!
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- Attila Hardy
- 11-30-18
NOT for digital marketers!
If you know a little about online marketing already this book will bore you to death. The content was so basic to me as a marketer that I couldn't even finish the entire book.
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