Showing results by narrator "walter Dixon" in All Categories

Generational distrust and ageism are seeping into organizations worldwide. Smart leaders are harnessing age diversity and encouraging mutual learning, cross-generational collaboration, and a culture that embraces both similarities and differences across age groups. Multigenerational Workplace: The Insights You Need from Harvard Business Review will help you bridge divides, reduce prejudice, and unlock the benefits of age-diverse teams.

Masterson and Tribby understand the importance of multi-channel marketing. Through their combined 59 years of business experiences - working with companies such as Agora Inc. and their Early to Rise e-newsletter, as well as other distinct products - they know what it takes to increase business success and now share their invaluable insights with you. Written in a straightforward and accessible style, they offer a detailed look at 12 of today's most important marketing channels.

What’s the one common factor among entrepreneurs who create and grow successful online businesses today? Attention. They know what kind they need. They know how to get it. They know how to maintain it. And they know how to make it pay over the long term. Want your business to get the high quality customer engagement it needs to thrive? Attention! This Book Will Make You Money is the only guide you need - providing you with a complete online toolbox for bringing in the customer traffic you want....

Think you know what it takes to be successful and happy? Think again! If you were to ask anyone what factor contributes most to being successful and happy, you can be virtually certain that not one of them would mention loyalty. And that's a problem.

An Independent Empire shows how foreign policy and diplomacy constitute a truly national story, necessary for understanding the history of the United States. In this lively and well-written book, episodes in American history - such as the writing and ratification of the Constitution, Henry Clay's advocacy of an American System, Pinckney's Treaty with Spain, and the visionary but absurd Congress of Panama - are recast as elemental aspects of United States foreign and security policy.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision - from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business - from global mega-brands to boutique, small town stores - influence customers more effectively.

The authors of The Phoenix Encounter Method don't advise safety. In fact, their method of leadership thinking requires you to imagine burning your business to the ground - throwing yourself into a firestorm change - and turning the upheaval to your organization's advantage. It can then rise, phoenix-like, from the ashes, stronger and more powerful than ever.

Underdogma is a new "idea book" that shows how our love/hate relationship with power - and those who have power - shape how we look at the world. For many people, those who have less power (underdogs) can do no wrong, even when we do wrong, and those who have more power can do no right - even when they do right. Michael Prell gave this belief system a name - Underdogma - and he reveals how Underdogma is affecting your life right now - and how it threatens America's superpower status.

The Web is a powerful “money button” that can connect you with vast networks of customers, solidify your business image, and create continual growth. The key is in knowing how to install that button effectively. In an era of blogging, social networking, message boards, and web sites for every subject under the sun, it’s difficult to figure out which Internet tools are the ones that will make your virtual register go “KaChing!”

YOU'RE THE BOSS.... NOW WHAT! GET THE MOST OUT OF YOUR EMPLOYEES WITH THESE 3 INDISPENSIBLE GUIDES. One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results - and make you, the new manager, look good!

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, 50 lenders a month were going bust - and the people responsible for the crisis included not just unregulated loan brokers and con artists, but also investment bankers and home loan institutions traditionally perceived as completely trustworthy.

We judge people in business the same way we judge those in our personal lives. We listen to what they say, watch how they behave, and take note of the results of their actions. Success is ultimately built on a foundation of character, communication, and trust. To accomplish our goals, people must believe in us. The Power of Reputation offers business people an action plan for creating the kind of reputation that generates trust, inspires confidence, and paves the way for lasting success.

How much government control is too much control? How much can government spend? How can government influence the level of unemployment? As Bernstein shows how to navigate an ever-changing economic landscape, his timeless insights throughout this audiobook make The Price of Prosperity as vital and important today as when it appeared in an environment fundamentally different from our own.

Build resilience in your company to weather the greatest crises. We've combed through hundreds of Harvard Business Review articles and selected the 10 most important ones to help your company prepare for and overcome disruption, social upheaval, and disaster.

In Leadership in the Era of Economic Uncertainty, business advisor Ram Charan describes steps you can take right now to steer your organization away from the pitfalls and position it for a new future. You'll find practical techniques that will help you cope with: cash and credit crunches, shrinking budgets, collapsing markets, sinking workforce morale, disappearing suppliers, and nervous stakeholders.

Leaders all around the world at organizations of any size and type will benefit by shedding their obsolete notions about strategy and becoming more resilient. Bringing Strategy Back rises to the challenge and presents a new prescriptive model. It introduces four "strategic shock absorbers" that enable leaders to build resilient organizations that can withstand even the most unexpected global turbulence.

Goals will help you learn how to keep your "eye on the prize". Author, Gary Ryan Blair is considered one of the nation’s experts on the topic of goals. He teaches that your life will not go according to plan if you don’t have a plan! His 10 rules for setting goals are loaded with nuggets of wisdom and "a-ha" moments that will bring the power of your goals into focus. The 10 Rules of Goal Setting is the combination that opens the lock of success. Each rule is one piece of the combination; each seamlessly integrates with the other nine; each one counts.

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake. In All Money Is Not Created Equal, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process.

Cyber Intelligence-Driven Risk provides a solution to one of the most pressing issues that executives and risk managers face: How can we weave information security into our business decisions to minimize overall business risk?

The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Capitalism at Risk draws on discussions with business leaders around the world to identify 12 potential disruptors of the global market system. Presenting examples of companies already making a difference, the authors explain how business must serve both as innovator and activist - developing corporate strategies that effect change at the community, national, and international levels.