Showing titles in Business Aspects

"Thirty-Two Ways to Get Exposure for Yourself, Your Band, or Your New Music Release" - this chapter is packed with real-world, creative promotion strategies that songwriters and musicians have used to get noticed. By the end of this section, you'll have an endless list of ways you can attract attention to your own music.

Looking for the Magic is a cultural-historical remix, a fresh perspective on how Arista Records reflected its place and time, New York in the 1970s and early 1980s. Through interviews with dozens of artists and executives, music journalist Mitchell Cohen goes inside the business of making and marketing music during this vibrant and diverse period. Under Clive Davis, rock, pop, punk, jazz, R&B, disco, cabaret and Broadway were all represented on Arista. The label sounded like the city it was at the geographical center of. From its inception as a new entity built on the pop and soul ...

When you download You've Got a Video Camera, Now Put It To Work, you'll learn everything you need to know to enter the independent music video business. It's time to build your own business and put that camcorder to work!

Being a successful musician takes more than playing well. This audiobook helps musicians of all styles and levels manage the business side of their career. Megadeth bassist David Ellefson draws on 20 years of recording and touring experience to share his knowledge of how the music industry works - from the musician's perspective. Explores the key areas of management, recording, promotion, touring, and career image.

New 2nd Edition! Updated with current information and new helpful tips! For many mobile DJs, taking the first steps into the lighting world can be confusing. Which type of fixtures should you buy? What kind of light stand should you use? How does DMX work? In this comprehensive guide, the author covers topics such as buying your first light show, setting it up, designing unique and eye-catching setups, DMX programming, wedding lighting, and more. Whether you are just starting out as a mobile DJ or are a veteran who just hasn't spent the time to learn about lighting, this book will help your...

Do you want to learn how to start your own piano teaching/tutoring business? Have you thought of using you musical talent and people skills to start your own business? This book can show you how!

No matter where you are in your career - from unemployed beginner to seasoned professional - this guide will help you find the best jobs in the music or entertainment industry right now. Quit your job, become educated, and make money in the music business today.

"Rock the Party!" ist ein praxisorientiertes Handbuch für angehende und erfahrene Event DJs. Das Buch wurde ursprünglich unter dem Titel "Der Allround DJ" veröffentlicht und ist nun in einer aktualisierten und erweiterten Version erhältlich. Mit einer Fülle an wertvollen Tipps und Tricks vermittelt es fundierte Kenntnisse für ein erfolgreiches Event-Entertainment. Von der Planung und Vorbereitung bis hin zur Umsetzung der Veranstaltung, bietet das Buch umfassende Anleitungen für die richtige Songauswahl, den Einsatz von Equipment uvm.

Studies show that today, the line between being a musician, a businessperson, and a salesperson have become largely blurred. Not only is this a risk for you if you’re trying to succeed in this business, but it also creates an empowering opportunity for you to master the industry. Are you ready to learn how?

Newly revised, updated, and expanded second edition! Includes three times more pictures and diagrams, helpful summaries, and example scenarios for a variety of programming situations! Don't be afraid of DMX any longer! For many mobile DJs, DMX seems to be an impossibly challenging and complex mountain to climb. In the second book in his series of guides for mobile DJs, the author explains the ins and outs of all things DMX in a way that is simple to understand and easy to implement. Topics such as how DMX works, purchasing DMX lighting, choosing a DMX controller, and creating exciting light...

For generations, record companies have dominated the music industry. Artists were unable to get their material to the masses without label backing, meaning that the path to stardom inevitably involved artists having to sign exploitative record contracts. These "record deals" were profoundly one-sided, and usually imposed brutal, predatory terms on artists. Fortunately, times have changed and artists no longer need labels. It is a new music business, and it is time for a new kind of music business book.

With clients ranging from rappers, singers, music producers, authors, and athletes, Lynn Hobson has written a comical yet heart-wrenching account of her career as “the go-to publicist” in the hip-hop community. She keeps it real as she fights to keep her spiritual principlse intact while making it happen in the streets. It is a battle, but she makes it through to see another day, another show, another hit, and another client who has that sparkle in their eyes. This is Diary of a Hip-Hop Publicist.

Amidst one of the greatest eras of potential the music business has ever seen, the rules are constantly changing. So why follow them? You Are the Consumer challenges you to redefine success on your own terms. Beyond a manual—it’s a manifesto for artists, creatives, and executives ready to break away from convention and build a brand that’s authentic and undeniable.

Would you like your business......to burst into public awareness like Lady Gaga?...to have the long-lived success of Mick Jagger?...to demonstrate the creativity of The Beatles? We don’t normally think of the music business as a source of entrepreneurial insight, but we should. The best bands have longevity, a depth of customer loyalty, and a level of profitability that puts most businesses to shame. And what they know about marketing, partnerships, bartering, and overcoming obstacles isn’t taught in business school.

Music is like no other business. It's about being at the right place at the right time, following your nose and diving in feet first. It's about being plugged into the mystical electricity and about surfing on the wild energy. And no one captures this wild feral spirit better than Alan McGee whose helter-skelter career through music has made him a major force. His ability to start a raw power ruckus brought the visceral danger back to a moribund mid-eighties music scene.

The Music Agenda is a combination of the knowledge of the authors and their experiences working in the music industry. From managing and booking shows for bands, to dealing with having to fix a broken-down van at 2 a.m., or negotiating a deal for an artist with a major record label, the authors have come together to impart their knowledge on the reader in order to give them a distinct advantage in today’s music business. Throughout this book, you will learn the necessary skills and knowledge needed to operate in today’s fast-paced business.

Ask anyone with a dream: The road to success can be akin to riding shotgun on the Highway to Hell, as Harvey Lee, rebel turned Vice President of Product Marketing will testify... From modest beginnings in Northern England, to the promised land of the USA, Harvey recalls how he was forced to grab life by the horns, and embarked on a 40-year white-knuckle ride through the business world, establishing himself as an MBA-level trained and renowned product marketer.

Chapter one of The Artist's Guide to Success in the Music Business. This chapter is regarding the music industry and you.

Artificial intelligence (AI) has been revolutionizing various industries, and the world of music is no exception. As technology continues to advance, AI is increasingly playing a significant role in the creation and production of music. With its ability to analyze vast amounts of data and learn patterns, AI has the potential to transform the way we compose, produce, and consume music.

John Denver said, “I have a producer who looks like an accountant, and an accountant who looks like a producer”. Soberly dressed, unflashy, and a trained classical musician, in the golden age of the music business, Milt Okun stood out by not standing out. His legacy does that for him. He discovered and launched John Denver, and mentored him throughout his career. He created arrangements for Peter, Paul and Mary that the trio performed for half a century. He brought Placido Domingo a crossover career that made him an international star beyond the world of opera.