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The Inner Game of Selling

Mastering the Hidden Forces That Determine Your Success

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The Inner Game of Selling

By: Ron Willingham
Narrated by: Ron Willingham
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About this listen

Forget everything you've been taught about selling: forget the hard sell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills", showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity.

Willingham, author of Integrity Service and CEO of Integrity Systems, draws on decades of experience to open your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell.

Salespeople perform according to their inner beliefs, which ultimately determine their success or failure. The Inner Game of Selling reveals how to overcome self-limiting beliefs, and tells you how to:

  • Decide what you stand for
  • Develop stronger levels of self-confidence
  • Sell the way people want to buy
  • Create real value for people, rather than merely selling another unit, product, or service
  • Separate yourself from other, ordinary salespeople
  • Experience more positive responses and respect from customers and clients
  • Develop a dynamic prosperity consciousness that will continually expand
  • Understand people and help them feel understood
  • Overcome past blockages to your success
  • PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.; Download the accompanying reference guide.©2006 Ron Willingham. All rights reserved. (P)2006 Simon and Schuster Inc. All rights reserved.
    Career Success Marketing & Sales Sales & Selling Career Employment Hard Sale
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    What listeners say about The Inner Game of Selling

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    Focus on the need of others over the sale

    This book is blueprint into the success of selling while focusing on the needs of other people.

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    I loved it

    This is a very good book. It takes a look at selling in a different way and so much more!

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    Game changer for any sales representative

    This book has really helped me to see what my internal struggles are that have been holding me back from the success that I have desired.

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    Great short sales book

    This is a really good one and I plan to read it again -- I found myself agreeing with him aloud a LOT.

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    Quite a unique book on selling

    Absolutely loved the book. It presents a holistic view of selling. Also, why it resonated with me is because it doesn't just show us the problem with selling , but also the why and how of the solution as well. Highly recommended.

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    Mind changing must have. I absolutely loved this

    I love this book .My selling may never be the same. I highly recommend this book

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    Good book if you are in a sales rut.

    Good book, but somewhat elementary for me. You got to be selling for the right reasons. The author helps you do this.

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    Uplifting

    Excellent as a supplement to other sales related or self help reads. Feel good book.

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