Novedades

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Struggling to write copy that converts? Wish you had a blueprint instead of guesswork? The Copywriting Playbook is your practical guide to writing better, faster, and more persuasively—without sounding pushy or robotic.

Ob Podcast, Instagram-Reel oder LinkedIn-Post – in 90 % der Fälle stehst du als Einzelperson vor der Kamera, dem Mikro oder dem Publikum. Und das ist gar nicht so einfach. Mario nimmt dich mit in seine Gedankenwelt

Regardless of industry, these are systems you MUST have to manage leads...

Lisa Niekamp-Urwin, President of Tomorrow’s Technology Today, shares how she grew a successful MSP after an unexpected career setback inspired her to take control of her future. Lisa reflects on the challenges of securing new clients, managing finances and juggling every responsibility in the early days. She explains how the move to managed services reshaped her business, how steady marketing efforts fueled growth, and the leadership principles that helped her create a dedicated team and loyal customer base.Get a free 60-minute marketing strategy session and discover proven IT marketing ...

Key TakeawaysShopé transitioned from being a touring independent musician to running a thriving email marketing agency.The pandemic derailed his music career, leading him to start an eCommerce brand — and later discover email marketing as a high-ROI channel.After realizing the cash flow potential, he pivoted to start Building Block Digital and began acquiring clients through 1:1 outreach in DMs.Early success came through reconnecting with a fellow musician-turned-entrepreneur who opened the door to Slack communities and his first recurring clients.Shopé emphasizes building real ...

Chris Boyer and Reed Smith explore how AI is transforming the digital discovery journey — and why traditional SEO tactics may no longer cut it. They discuss: The Collapse of the Keyword Empire - as AI-generated results increasingly dominate SERPs, healthcare brands must rethink how they show up in search. Intent, Not Indexing - AI search surfaces content differently, prioritizing context over keywords. This shift forces a new content strategy grounded in helpfulness, not hierarchy. Search as Experience - with Google rolling out Search Generative Experience (SGE), the very notion of “...

In this episode of Behind The Print, we sit down with Debbie Stevenson, a Texas-based luxury realtor and licensed auctioneer with Cooper Sotheby’s International Realty. Debbie brings a journalist’s eye to equestrian and acreage real estate, using custom spec books and print marketing to tell the full story of every property she lists.We explore her transition from international reporting to high-end real estate, the power of print in competitive markets, and how storytelling builds trust with buyers and sellers alike. If you love horses, legacy properties, and strong branding, this episode...

Send us a textIn episode fifty-eight of Podcasts Suck, Sebastian Rusk discusses into the chaotic world of social media and why shouting louder isn't the answer to gaining attention. Instead, we discuss how podcasting offers a unique opportunity to create intentional, long-form content that builds trust and authority over time.Tune in for insights on navigating the podcasting journey and strategies to stand out in a crowded digital space.TIMESTAMPS[00:02:06] Social noise vs. social signal.[00:08:00] Value over viral wins.[00:10:12] Starting a podcast.QUOTES"When you start speaking consistently,...

1. What are the primary advantages for a cafe operating in Clarke Quay, Singapore? Cafes in Clarke Quay benefit significantly from its prime location, which ensures high visibility and accessibility due to its proximity to the Singapore River, MRT stations, and the Central Business District. This draws in a consistent stream of both tourists and locals, particularly during evenings and weekends. The area also boasts a vibrant atmosphere, blending historical charm with modern amenities, offering cafes with riverfront views or aesthetically pleasing interiors a unique appeal that encourages ...

In this episode of the Ingaged Podcast, host Pam Torrey sits down with industry expert Jennifer Lau-Hatcher to unpack how financing is shaping the home improvement landscape in 2025. With a front-row seat to what’s working (and what’s not) across contractor teams nationwide, Jenn breaks down the evolving mindset of homeowners, how top-performing contractors are turning financing into a competitive edge, and why it’s time to move beyond viewing it as “just a payment option.” Whether you’re seeing shifts in customer behavior or wondering how to better position financing in your sales...

Send us a textSuze's Journey From Music Grad to Tech Empowerment Leader In this episode of Make Your Mark Podcast, Kay Suthar speaks with the dynamic and inspiringSuze from Technology Coaching, a woman making serious waves in the tech world. From studying music and working at Apple to building her own tech coaching empire, Suze shares how she helps business owners conquer their tech fears, master AI, and build strong digital foundations—without the overwhelm.If technology gives you the ick, this episode is your antidote. Suze brings a refreshing, relatable perspective that proves tech doesn...

Montreal's 4 Origines is a brewery with which we've had strong ties since its opening, so it's always a pleasure to catch up with the crew. Mike Davis joined Cee and Nate to chat about their recent 7th anniversary celebrations for their original Sud-Ouest location, the BAOS collaboration West Coast Pilsner "Like A BAOS" for our 10th anniversary, Mike's immigration journey, the changes in their Dorval neighbourhood with their second location, their focus on Quebec and Canadian ingredients and why that's important to them, the impact of breaking down provincial borders for beer, their ...

Is your communication style scaling your business—or silently holding it back?In this deep-dive conversation, communication coach Arabella Macpherson joins Allan Dib to expose the invisible forces shaping how you lead, sell, and connect. From boardroom pitch strategies to mastering tone and language under pressure, Arabella unpacks the science of influence, presence, and verbal authority. You’ll learn why communication is often the missing piece in leadership development, how to regulate your nervous system mid-conversation, and why the best leaders don’t just deliver messages—they ...

We’re talking about what it really looks like to face the things you’ve been avoiding—personally, professionally, emotionally. In this episode, I share a raw and real story of finally booking a long-overdue doctor’s appointment, the emotional weight behind it, and why I’m done doing the hard things in the dark.We unpack:The powerful shift from avoidance to action (even when it's scary)Why it’s okay to do things with shaking hands and a pounding heartThe power of community and accountability when you're navigating hard thingsHow personal growth and business evolution go ...

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Every agency owner today is confronting a new reality: AI has fundamentally altered how search engines evaluate and rank websites. What worked yesterday suddenly seems outdated, leaving many scrambling to understand new rules while clients demand the same level of performance. The ground beneath our feet is shifting rapidly, with algorithm updates, AI-generated content flooding the internet, and traditional SEO metrics being redefined. Many agency owners feel like they're playing a game where the rules keep changing without notice, risking client retention and struggling to articulate their ...

No es cuestión de que te falte conocimiento,ni de que necesites invertir más tiempo o más dinero.Muchas veces, la verdadera razón de tu estancamiento, de que tu mensaje no conecte y tu copy no venda, es esta.Comenta si estás de acuerdo: Y si no lo estás, también.Si quieres recibir en bandeja píldoras de persuasión para aprender a leer para que te crean y te compren, únete averonicasequeira.com

"Die Österreichische Post ist ein Unternehmen mit Tradition, das die Nähe zum Kunden als Marken-DNA hat", sind sich Nicole Schlögl-Slavik, VP Marketing & Produktmanagement und Franz Schopf, SVP Digital Advertising, einig. Die beiden Manager haben einen Fokus im digitalen Geschäft der Post, im BTB-Geschäft und sie fokussieren auf eine stete Weiterentwicklung der digitalen Angebote der Post. Ein Beispiel ist der aktionsfinder.at, die digitale Erweiterung des Flugblatts, oder das Angebot digitaler Screens, kurz DOOH (Digital-Out-of-Home), den vielfältigen digitalen Werbefesntern. Im ...