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Suze's Journey From Music Grad to Tech Empowerment Leader In this episode of Make Your Mark Podcast, Kay Suthar speaks with the dynamic and inspiring
Suze from Technology Coaching, a woman making serious waves in the tech world. From studying music and working at Apple to building her own tech coaching empire, Suze shares how she helps business owners conquer their tech fears, master AI, and build strong digital foundations—without the overwhelm.
If technology gives you the ick, this episode is your antidote. Suze brings a refreshing, relatable perspective that proves tech doesn’t have to be terrifying. Get ready to ditch the tech headaches and walk away empowered with practical steps to streamline your systems, boost your online presence, and confidently embrace the AI revolution.

Episode Highlights:
00:01:00
Suze shares her unconventional journey—from studying music to becoming an Apple trainer and launching her own tech business.
00:05:30
How essential skills like communication and problem-solving helped Suze bridge the gap between creativity and tech.
00:07:00
The six digital competencies every business owner needs: innovation, web presence, social media, cybersecurity, AI, and data.
00:09:00
Suze explains why you must feel passionate about tech if you want to keep up with its ever- evolving nature.
00:12:00
How to treat tech like a team member instead of a burden—mindset matters!
00:13:30
Suze drops a powerful kitchen analogy to help simplify your tech setup an systems.
00:14:00
AI: love it or fear it? Suze walks us through why it’s essential to learn how to train AI to support your business.
00:18:00
The truth about AI’s origins (hello, 1964!) and why you’re probably using AI without realizing it.
00:21:00
The biggest mistakes business owners make with tech—and how to fix them before it breaks your business.
00:24:00
The first piece of tech every entrepreneur needs? Your online real estate—Suze explains what this means and how to secure it.
00:29:00
Overcoming fear of visibility: how to show up confidently on social media (even if you’re just geƫng started).
00:34:00
Kay shares how her early YouTube videos helped her land a £25K client years later—your imperfect progress matters!
00:37:00
Suze’s parting wisdom: commit time to tackle your tech. Even small steps create huge momentum.

Guest Bio:
Suze is the founder of Technology Coaching, a business devoted to helping entrepreneurs master their tech setup and digital mindset. With a background in music, time spent working at Apple, and years of hands-on experience, Suze brings a unique fusion of creativity and tech- savvy to the small business world. Her 6-pillar coaching system supports business owners with web presence, AI, automation, cybersecurity, and more—all with an emphasis on making tech
approachable and empowering.

Connect with Suze:

Website: technologycoachingonline.com/tackleyourtechtuesdays
Free Weekly Support: Tackle Your Tech Tuesdays – Register Here

Connect with Kay Suthar:
Website: Make Your Mark Agency
Podcast: Make Your Mark Podcast
Email: hello@makeyourmarkagency.com
LinkedIn: Kay Suthar
Facebook Group: Podcast Guest & Host Connections
Free Resource: Profitable Podcasting Planner

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In this episode of Make Your Mark Podcast, Kay Suthar sits down with Alexander Ford—a human behavioralist, marketing expert, and transformational speaker who fuses psychological science with real-world business strategy. From building websites as a 12-year-old to becoming a certified Demartini Method facilitator, Alexander’s journey has been shaped by a desire to uncover the root causes behind human behavior. In this deep and raw conversation, he reveals why most marketing fails, how entrepreneurs unknowingly abdicate their power, and what it
really takes to help customers say yes. “Transformation doesn’t happen through more features or benefits. It happens in truth.” — Alexander Ford

Episode Highlights
00:00 — Meet Alexander Ford: From IT entrepreneur to behavior-based marketing expert
05:10 — The crisis of desperation: Why panic energy repels clients
09:30 — The birth of Measurable Genius and building a results-driven agency
13:15 — The real constraint in your business: It's not your funnel
17:50 — Why most marketing agencies can’t give you clients on demand
22:30 — The identity shift: Becoming the marketer your business needs
26:00 — The lie we’ve bought: Delegating your marketing without owning your message
29:40 — The marketing myth that’s keeping you broke and invisible
33:20 — Why people don’t buy even when they say they want the result
38:40 — The truth your clients are avoiding (and you might be too)
43:00 — Why transformation starts with YOU first
47:50 — Final thoughts: Truth over tactics, identity over strategy

Guest Bio:
Alexander Ford is the founder of a multi-seven-figure marketing agency, a certified Demartini
Method facilitator, and a behavioral transformation coach. With over 10 years in marketing and hundreds of funnels built, Alexander specializes in helping coaches, consultants, and business owners unlock the emotional truth that drives conversions. His work blends neuroscience, behavioral science, and spiritual insight to help clients move beyond tactics and into real influence.

Connect with Alexander Ford:
Website: https://www.alexanderford.com
Instagram: @alexanderfordlive
Facebook: Alexander Ford
YouTube: Alexander Ford

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com

Key Takeaways
You Are the Marketer: The biggest mistake entrepreneurs make is outsourcing their
marketing without owning the identity of the message-bearer.
Transformation Before Transaction: Buyers aren’t objecting to your offer—they’re
avoiding their own transformation.
The Power of Truth in Marketing: Honesty, vulnerability, and realness are the new
currency of connection and conversion.
Forget Funnel Tweaks—Focus on Behavior: The real bottleneck isn’t your tech—it’s your customer's mindset and your message.
Success Comes from Self-Sell First: Want your audience to say yes? You must first sell yourself on your vision and be the version of you that already has the results.

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In this episode of Make Your Mark Podcast, Kay Suthar welcomes Darla LeDoux, a transformational retreat leader, best-selling author, and founder of SOURCED. Darla has spent over a decade designing and hosting transformational retreats that help people break through limiting beliefs, unlock hidden potential, and create meaningful impact. She shares her expertise on how to plan, market, and execute retreats that truly change lives.

What to Expect in This Episode:
00:00 — Welcome to the Show: Meet Darla LeDoux
Kay introduces Darla and highlights her extensive experience in running transformational retreats.
05:10 — The Journey to Transformational Retreats
How Darla transitioned from a corporate engineer to a retreat business mentor.
13:20 — The Power of Personal Transformation
Why self-awareness and personal growth are key in creating impactful retreats.
17:40 — Overcoming Fear and Taking the Leap
How Darla moved past self-doubt, financial worries, and external skepticism to pursue her passion.
26:15 — The Essentials of a Successful Retreat
Key components every transformational retreat must include to maximize impact.
30:40 — The Biggest Mistakes in Planning Retreats
Common pitfalls that many retreat hosts encounter—and how to avoid them.
35:10 — How to Fill Your Retreats Without Stress
Why a one-on-one sales approach is more effective than simply posting a landing page.
44:20 — Pricing Your Retreat for Profitability
How to price your retreat strategically to ensure financial success.
50:10 — Supporting Participants Post-Retreat
Why ongoing support is crucial for lasting transformation and how to structure post-retreat programs.

About Darla LeDoux:
Darla LeDoux is a transformational retreat leader, best-selling author, and the founder of SOURCED, where she helps coaches and entrepreneurs design life-changing retreats. With a background in corporate engineering, Darla now specializes in helping people discover their authentic selves, break free from old patterns, and step into their true power.

Key Takeaways:
1. Transformation Starts with You – Your own personal growth directly impacts the experience you create for retreat participants.
2. Successful Retreats Require Deep Connection – It’s not just about logistics; it’s about emotional breakthroughs and energy shifts.
3. Avoid Venue Mistakes – Don’t book expensive locations before knowing your audience’s true desires.
4. Selling a Retreat is More Than a Web Page – Authentic conversations are the most effective way to enroll participants.
5. Support Doesn’t End at the Retreat – A well-designed follow-up program ensures long-term impact for attendees.

Connect with Darla LeDoux:
Website: SOURCED Experience\
LinkedIn: Darla LeDoux\
Instagram: @DarlaLeDoux\
Facebook: SOURCED Experience\
Free Gift: 57-Point Retreat Checklist

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar:
3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

FREE Gift from Darla LeDoux:
The Ultimate 57-Point Checklist for Transformational Retre