Financing as a Sales Superpower: Trends, Tactics & What Homeowners Want in 2025
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Financing as a Sales Superpower: Trends, Tactics & What Homeowners Want in 2025
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In this episode of the Ingaged Podcast, host Pam Torrey sits down with industry expert Jennifer Lau-Hatcher to unpack how financing is shaping the home improvement landscape in 2025. With a front-row seat to what’s working (and what’s not) across contractor teams nationwide, Jenn breaks down the evolving mindset of homeowners, how top-performing contractors are turning financing into a competitive edge, and why it’s time to move beyond viewing it as “just a payment option.” Whether you’re seeing shifts in customer behavior or wondering how to better position financing in your sales process, this conversation delivers insights you can put to work right away—plus, the one trend Jenn says you can’t ignore this summer.
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