touch point podcast Podcast Por touch point media arte de portada

touch point podcast

touch point podcast

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 touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.touch point media © 2023. All rights reserved. Economía Hygiene & Healthy Living Marketing Marketing y Ventas Política y Gobierno
Episodios
  • TP441: SEO is Like Golf Now

    TP441: SEO is Like Golf Now
    Jun 25 2025
    Chris Boyer and Reed Smith explore how AI is transforming the digital discovery journey — and why traditional SEO tactics may no longer cut it. They discuss: The Collapse of the Keyword Empire - as AI-generated results increasingly dominate SERPs, healthcare brands must rethink how they show up in search. Intent, Not Indexing - AI search surfaces content differently, prioritizing context over keywords. This shift forces a new content strategy grounded in helpfulness, not hierarchy. Search as Experience - with Google rolling out Search Generative Experience (SGE), the very notion of “ranking” is dissolving into curated, AI-assembled summaries. Adapt or Disappear – what marketers must do today to remain visible in a world where GenAI is the first interaction layer. Thought leader Carrie Liken joins to unpack the implications of Google’s generative search future, the collapse of zero-click visibility, and what it means for hospitals trying to compete in a rapidly changing landscape. Mentions From the Show: How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 Search Engine Land Search trends for 2025: Is a new ecosystem emerging? 2025 trend: Generative search will become the new normal, shaking up ad spend How to navigate the changing landscape of search in 2025 AI-driven search ad spending set to surge to $26 billion by 2029, data shows Carrie Liken on LinkedIn Carrie Liken on SubStack Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h
  • TP440: Is Technology the Strategy… or Just the Tool?

    TP440: Is Technology the Strategy… or Just the Tool?
    Jun 18 2025
    Chris Boyer and Reed Smith challenge a growing assumption in healthcare: that technology is the strategy. While health systems face urgent pressures—from constrained budgets to rising demand—they’re investing heavily in digital solutions. But are they using technology to truly enable transformation, or simply chasing shiny objects? In this episode, they explore: Why digital transformation is often confused with digital adoption. The risk of letting vendor roadmaps dictate your innovation priorities. How to reposition technology as a flexible enabler—not the end goal. What health systems can learn from other industries that center business outcomes, not features. They are also joined by David Norris, CEO of Affineon, who shares why now is the right time for bold innovation. Drawing from his work with both enterprise healthcare systems and startups, he outlines how aligning technology with long-term strategy creates value—not just velocity. Mentions From the Show: Shaping Tomorrow’s Healthcare: Reflections on Digital Health 2025 How voice AI can slash healthcare clinicians' workloads — and offer companionship for older adults Medical centres compete to achieve ‘smart hospital’ status David Norris on LinkedIn Affineon website Reed Smith on LinkedIn Chris Boyer on LinkedIn Chris Boyer website Chris Boyer on BlueSky Reed Smith on BlueSky Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 m
  • TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?

    TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?
    Jun 11 2025
    Chris Boyer and Reed Smith break down one of the industry’s most misunderstood trends, separating the headline-worthy buzz from the meaningful, strategic work that marketing teams should actually be focused on. The cover: AI-Experience Design - defining what it is and why other industries are framing it differently than healthcare. The Urgency Gap – Most healthcare marketing teams haven’t laid the foundational work (data hygiene, journey design, content mapping) required to even get to AI-experience design. Consumer Experience Convergence – How AI-experience design will eventually blur with consumer and service design strategies—and what that means for your MarTech roadmap. AI in the Real World – Why AI tools are only as useful as the systems, standards, and use cases you build around them. Matt Cyr founder and president of LoopAgency, joins to unpack the concept of AI-experience design and what foundational steps to take today that set the stage for success tomorrow. Mentions from the Show: Matt Cyr on LinkedIn Loop Agency Marc Needham on LinkedIn: How I Learned to Stop Worrying and Love the AI Teri Sun on LinkedIn: Websites not dead in the age of AI Carrie Liken on Substack: This Week Google Changed Search Forever Harnessing AI to Transform Consumer Healthcare Experiences Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 m
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