🎙️ Key Takeaways

• Wiehan transitioned from operations lead to CEO of Magnet Monster, one of Klaviyo’s few Master Elite partners.
• The agency recently shifted from scaling aggressively to running a leaner, more profitable team under 10 people.
• People management was a major growth area: learning to adapt leadership to different personality types was critical.
• Transparency around financials helped team members better understand business pressures and make smarter decisions.
• The agency now prioritizes fewer but more strategic clients, improving service quality and team focus.
• AI is heavily used at Magnet Monster for content generation, onboarding automation, and creative analysis—but always with human oversight.
• Wiehan emphasized that AI is a support tool, not a replacement for human expertise—especially in service businesses.
• The agency's smaller team model enables better control, less operational bloat, and more flexibility.

Check out Wiehan's agency here:

https://www.magnetmonster.com

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)

Key Takeaways

• Evgenia’s agency journey started “by accident” through helping a friend with Facebook Ads, leading to word-of-mouth referrals.
• Her background includes agency and corporate marketing roles, giving her a strong foundation in structured systems.
• She emphasizes the importance of building internal systems early on, even for solo operators.
• Referrals are powerful but unpredictable; building a repeatable sales process is critical for growth.
• Airtable and Kanban systems are strong alternatives to expensive tools for project and content management.
• Clarity on your Ideal Client Profile (ICP) is a must—trying to serve everyone ultimately serves no one.
• Building relationships—not just pitching—is the most sustainable sales strategy.
• Outreach automation via AI can backfire if it’s done poorly and without personalization.
• One of her proudest wins was building a successful LinkedIn presence for a niche public policy consulting firm—driving engagement from the exact audience they wanted to attract.

Learn more about Evgeniya's agency here:
https://linktr.ee/raincitymarketing

https://www.agencyuplift.co/email

Agency Uplift - Free Stuff to Scale Your Agency:

https://www.agencyuplift.co/sop (I saved $20K/mo using this system)