Showing results by author "Kaplan" in All Categories

We all want to have our message heard. In Bang! Linda Kaplan Thaler and Robin Koval tell us how. They and their talented colleagues are the brains behind a host of memorable and highly successful ads, from the enormously successful AFLAC duck to the irresistibly sentimental "Kodak moment" to Herbal Essences' outrageous "Totally Organic Experience." Kaplan Thaler and Koval offer savvy advice and proven strategies for getting out a loud, clear, attention-grabbing message about any product or service.

In the frozen wastes of Siberia, a silver artifact is stolen from a dead man . . . In the Middle East, the carefully planned strike on a terrorist leader goes disastrously wrong . . . Two seemingly unrelated incidents have placed the former CIA covert operative-turned-freelance spy, code-named Scorpion, in a desperate position: joining forces with a beautiful woman to prevent the assassination of a powerful Ukrainian politician. But treachery breeds terror in the long shadow of a dangerous Russia....

La Princesa Perdida es el primer cuento relatado por el Rabí Najmán de Breslov y forma parte del volumen titulado Sipurey Maasiot (Los Cuentos del Rabí Najmán). Cautivantes, enigmáticos y asombrosos, los Cuentosdel Rabí Najmán de Breslov ocultan mucho más detrás de una brillante superficie. Su propósito es despertar a los seres humanos de su sueño, mediante el uso de la más poderosa de las armas: los ocultos secretos de la Torá.

In a memoir by turns moving, tragic, and hilarious, Jerry Lewis recounts with crystal clarity every step of a 50-year friendship, from the springtime, 1945 afternoon when the two vibrant young performers destined to conquer the world together met on Broadway and Fifty-fourth Street, to their tragic final encounter in the 1990s, when Lewis and his wife ran into Dean Martin, a broken and haunted old man.

Tanya has been working at her tavern, the Smiling Snake, since she was able to see above the bar. She broke up her first fight at age eight. By the time she was a teenager, she could run the place with her eyes closed. And now, at seventeen, she’s confident enough that she’d never let anyone take advantage of her—whether it be a drunkard or captain of the Queen’s guard. But when her guardian dies, she might lose it all: the bar, her home, and her purpose in life.

While political parties have taken the country to the brink of violence and beyond, they have also been vehicles for avoiding violent conflict and for channeling disagreements. This course provides an understanding of how American politics works and can help make sense of election results and political trends. By understanding political parties, we can better understand what is going on in American politics today and in which direction American politics may be going.

Today's business environment demands leapfroggers - those who create rapid, disruptive innovation, not small improvements. A leading innovation pioneer shows that businesses often ignore the very thing that could lead them to game-changing products - the power of surprise. How did Gatorade revitalize itself in the wake of Red Bull and Starbucks? How did Four Seasons become the world’s leading luxury hotel brand? What makes one leader or company thrive while others languish?

As a tireless mom of three, the doting spouse of a surgeon, and a talented interior designer to the stars, Lacy Fields can always find the perfect piece to finish a puzzle, a living room - or an investigation.

In What's Eating You? Eugene Kaplan recounts the true and harrowing tales of his adventures with parasites, and in the process introduces readers to the intimately interwoven lives of host and parasite.

Listening to dreams analyzed is how we learn to analyze dreams. I created this podcast to have a platform for people who are interested in understanding their dreams to develop the skills and understand the tools used for dream analysis.

Becoming Jewish chronicles the author's lifelong search for spiritual meaning and a true religious home. Raised in a decidedly Christian yet theologically conflicted family, she never felt she fit into the churches of her childhood. Dissatisfied with pat answers and disillusioned by denominational hypocrisies, she embarked on an exploration of diverse religions.

For hundreds of years, scientists of quantum physics have been telling things that looked unrealistic at the time they were living in. These scientists understood that everything is energy and discovered the most unbelievable laws that you are probably already familiar with.

On July 6, 2002, 16-year-old Alisa Kaplan woke, sick and disoriented, in the passenger seat of her car. She'd been at a party the night before, but there was a big blank hole where her own memories of the night should have been. So what happened at that party? Why couldn't she remember anything about the night before? As the appalling, terrifying details of that night began to surface, it ignited a media frenzy and a storm of controversy with Alisa trapped at the center.

The story of Angela Hanson, a girl from the grim NYC public housing projects, a beautiful, complex woman whose sweetly innocent ruthlessness powers her rise into the billionaire class by her early thirties. She rocketed to the top of advertising with the help of legendary adman Jack Price, her mentor-turned-lover and the married man who dumped her. Returning as the executive charged with firing Jack and hundreds of others, she destroys his career in order to make him a pawn in her high-stakes game with a flighty heiress and her billionaire septuagenarian father.

After her father's death, Ruth Robb and her family transplant themselves in the summer of 1958 from New York City to Atlanta - the land of debutantes, sweet tea, and the Ku Klux Klan. In her new hometown, Ruth quickly figures out she can be Jewish or she can be popular, but she can't be both. Eager to fit in with the blonde girls in the "pastel posse", Ruth decides to hide her religion. Before she knows it, she is falling for the handsome and charming Davis and sipping Cokes with him and his friends at the all-white, all-Christian Club.

Washington’s foreign policy elites have been left just as disoriented by the rise of presidential hopefuls, Donald Trump and Bernie Sanders, as everyone else. In signaling the rise of populism as a dominant strain in US politics, Trump and Sanders challenge the basic assumptions on which decades of US foreign and domestic policy have been built.

Once you’ve discovered your strengths, you need to discover something else: Your strengths can work against you. Many leaders know this on some intuitive level, and they see it in others. But they don’t see it as clearly in themselves. Mainly, they think of leadership development as working on their weaknesses. No wonder. The tools used to assess managers are not equipped to pick up on overplayed strengths - when more is not better. Nationally recognized leadership experts Bob Kaplan and Rob Kaiser have conducted thousands of assessments of senior executives designed to determine when their strengths serve them well - versus betray them.

The Invisible Advantage details how any organization can create a culture of innovation - an environment that promotes free thinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment.

Josie Tucker is in a pickle. She's a rising food critic in the blogosphere, but she can't eat. Her testy stomach is always in knots - is it anxiety, a food allergy, or something else? With a Boston blueblood matron funding her adventures, and a trio of loyal friends, Josie finds herself in scrape after bizarre scrape, barely escaping by the skin of her neck.

As China asserts itself in its nearby seas and Russia wages war in Syria and Ukraine, it is easy to assume that Eurasia’s two great land powers are showing signs of newfound strength. But the opposite is true: increasingly, China and Russia flex their muscles not because they are powerful but because they are weak. Unlike Nazi Germany, whose power at home in the 1930s fueled its military aggression abroad, today’s revisionist powers are experiencing the reverse phenomenon.