Episodes

  • Episode 153: Account-based content strategy: Fullfunnel.io Playbook with Andrei & Vladimir

    Episode 153: Account-based content strategy: Fullfunnel.io Playbook with Andrei & Vladimir
    Feb 19 2025
    In this episode of Fullfunnel Live, we explored the ins and outs of Account-Based Content Strategy and share the Fullfunnel.io Playbook for success.


    🔑 In This Episode, You’ll Learn:


    - How to create a holistic ABM content strategy for 1:Many , 1:Few , and 1:1 engagement.
    - An in-depth look at our ABM Content Playbooks and how to implement them.
    - Real-world examples and actionable insights to help you execute ABM strategies effectively.


    💡 As always, we share live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.


    👉 Why Watch?

    Whether you’re looking to refine your content strategy or align your sales and marketing teams, this episode is packed with practical advice and proven tactics.


    📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/


    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/


    Join our community for B2B marketers - The Trenches: https://trenches.community/


    Upcoming events: https://lu.ma/fullfunnel/events


    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 14 mins
  • Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross

    Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross
    Feb 7 2025
    In the new episode of Fullfunnel Live we'll share a live, step-by-step case study on mastering account-based content marketing with insights and actionable strategies.
    We invited our client, Ellen Kaross, a Global Marketing & Communications Manager at Certn to share:


    - How to support account based marketing strategy with content
    - How to create account specific content and support sales reps
    - How to combine brand content strategy and account based content


    RESOURCES:

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Ellen Kaross on Linkedin: https://www.linkedin.com/in/ellenkaross/recent-activity/all/
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    1 hr and 6 mins
  • Episode 151: Account-based journeys: how enterprise sales reps create multi-channel journeys to book more calls with Magali Finet-Perdu

    Episode 151: Account-based journeys: how enterprise sales reps create multi-channel journeys to book more calls with Magali Finet-Perdu
    Jan 20 2025
    In the new episode of Fullfunnel Live we'll share a sales' perspective in a live, step-by-step case study of an ABM program to create enterprise opportunities in a highly competitive corporate learning market.
    We invited our client, Magali Finet-Perdu, a sales rep at CrossKnowlege to share:


    • Examples of how to use different channels and collaboration with marketing to introduce multiple meaningful touchpoints and book more calls with prospects

    • How can sales reps attract attention and create awareness in the buying committee of target accounts
    • How to educate stakeholders and time it correctly, within global organizations that don't rethink their processes, tools, and approaches every year— and where it takes time to find the right opportunity
    • How to scale from a pilot program and involve more salespeople in a new way of working
    As always, we share live real examples and answer all questions.

    RESOURCES:

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Magali Finet-Perdu on Linkedin: linkedin.com/in/the-skills-you-need-to-succeed-magali-finet-perdu
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    1 hr and 2 mins
  • Episode 150: The State of Full Funnel Marketing 2024 + Lessons for 2025 with Andrei & Vladimir

    Episode 150: The State of Full Funnel Marketing 2024 + Lessons for 2025 with Andrei & Vladimir
    Dec 16 2024
    Every week, Andrei and Vlad speak to 5-10 B2B leaders about their GTM challenges, and work closely with teams as they implement evergreen revenue processes to accelerate pipeline and revenue growth.

    Join them in this special episode of FullFunnel Live - Andrei and Vlad will review what they learned in 2024, and the best B2B plans for 2025.

    As always, we share live real examples and answer all questions.

    RESOURCES:

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 1 min
  • Episode 149: ABM expansion with Andrei & Vladimir

    Episode 149: ABM expansion with Andrei & Vladimir
    Dec 2 2024
    In the new episode of Fullfunnel Live we'll talk about ABM expansion.

    Join us to learn and discuss:

    -How to structure an expansion ABM program - the key steps
    - Expansion playbook example
    - How to align expansion with other ABM and demand gen programs

    RESOURCES
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events


    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    54 mins
  • Episode 148: How to influence buyer journey with account based demand generation with Andrei & Vladimir

    Episode 148: How to influence buyer journey with account based demand generation with Andrei & Vladimir
    Nov 26 2024
    In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to influence buyer journey with account-based demand generation.

    Join us to learn and discuss:

    - How to influence 3 stages of the buyer journey
    - The mix of content, channels and tactics you need to influence the entire buyer journey: Fullfunnel.io examples

    RESOURCES
    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events


    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 1 min
  • Episode 147: Account based content with Andrei, Vladimir & Amy Loesch

    Episode 147: Account based content with Andrei, Vladimir & Amy Loesch
    Nov 21 2024
    In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic a live, step-by-step case study of an ABM program for a niche market that you don't normally associate with ABM: real estate.

    We invited our client, Amy Loesch, former CMO at CHARLESGATE, a Boston-based real estate company, helping developers and investors market and sell condos, as well market and lease apartment buildings.

    Join us to learn and discuss:

    - How to influence niche buyers from specific locations who are not active on social
    - How to run ABM and nurture buyers in a market with very long cycles (more than 2 years)
    - How to create account-specific content and leverage it in sales
    - How to create 'solution awareness' with buyers who are used to do things in a certain way, and don't see why they should change
    - How we structured the program, tests we did that worked and the lessons learned

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/

    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

    Amy Leyh Loesch: https://www.linkedin.com/in/amyleyh/
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    1 hr
  • Episode 146: How to build a B2B marketing function that influences the whole buyer journey with Andrei & Vladimir

    Episode 146: How to build a B2B marketing function that influences the whole buyer journey with Andrei & Vladimir
    Nov 11 2024
    In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to build a B2B marketing function that influences the whole buyer journey.

    Join us to learn and discuss:

    - 5 step process we use to align marketing & sales with the buying process of our target accounts
    ⁠- How to recreate the buyer journey - the must have input
    - How to define channels and programs to influence the buyer journey

    We also covered questions from our community, e.g.:

    - What is one thing that the market/ clients think they are doing right but in fact they are getting it wrong, and what should they be doing differently?
    - Top tips for achieving alignment with sales if it is vast and global.
    - If you were to start a full funnel marketing org from scratch, what would be the first hire?
    - Are there any tools or apps that can help identifying the buyer journey?


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Ucoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    57 mins