Full-Funnel B2B Marketing Show

By: Andrei Zinkevich
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  • Summary

  • Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.

    Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).

    Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.

    Learn more about full-funnel b2b marketing here: https://fullfunnel.io
    Copyright Andrei Zinkevich
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Economics Marketing Marketing & Sales
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Episodes
  • Episode 153: Account-based content strategy: Fullfunnel.io Playbook with Andrei & Vladimir

    Episode 153: Account-based content strategy: Fullfunnel.io Playbook with Andrei & Vladimir
    Feb 19 2025
    In this episode of Fullfunnel Live, we explored the ins and outs of Account-Based Content Strategy and share the Fullfunnel.io Playbook for success.


    🔑 In This Episode, You’ll Learn:


    - How to create a holistic ABM content strategy for 1:Many , 1:Few , and 1:1 engagement.
    - An in-depth look at our ABM Content Playbooks and how to implement them.
    - Real-world examples and actionable insights to help you execute ABM strategies effectively.


    💡 As always, we share live examples and answer your questions, making this episode a must-watch for marketers and sales professionals alike.


    👉 Why Watch?

    Whether you’re looking to refine your content strategy or align your sales and marketing teams, this episode is packed with practical advice and proven tactics.


    📌 Don’t forget to like, comment, and subscribe for more insights on ABM, content strategy, and B2B marketing!


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/


    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/


    Join our community for B2B marketers - The Trenches: https://trenches.community/


    Upcoming events: https://lu.ma/fullfunnel/events


    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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    1 hr and 14 mins
  • Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross

    Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross
    Feb 7 2025
    In the new episode of Fullfunnel Live we'll share a live, step-by-step case study on mastering account-based content marketing with insights and actionable strategies.
    We invited our client, Ellen Kaross, a Global Marketing & Communications Manager at Certn to share:


    - How to support account based marketing strategy with content
    - How to create account specific content and support sales reps
    - How to combine brand content strategy and account based content


    RESOURCES:

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Ellen Kaross on Linkedin: https://www.linkedin.com/in/ellenkaross/recent-activity/all/
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    1 hr and 6 mins
  • Episode 151: Account-based journeys: how enterprise sales reps create multi-channel journeys to book more calls with Magali Finet-Perdu

    Episode 151: Account-based journeys: how enterprise sales reps create multi-channel journeys to book more calls with Magali Finet-Perdu
    Jan 20 2025
    In the new episode of Fullfunnel Live we'll share a sales' perspective in a live, step-by-step case study of an ABM program to create enterprise opportunities in a highly competitive corporate learning market.
    We invited our client, Magali Finet-Perdu, a sales rep at CrossKnowlege to share:


    • Examples of how to use different channels and collaboration with marketing to introduce multiple meaningful touchpoints and book more calls with prospects

    • How can sales reps attract attention and create awareness in the buying committee of target accounts
    • How to educate stakeholders and time it correctly, within global organizations that don't rethink their processes, tools, and approaches every year— and where it takes time to find the right opportunity
    • How to scale from a pilot program and involve more salespeople in a new way of working
    As always, we share live real examples and answer all questions.

    RESOURCES:

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
    Magali Finet-Perdu on Linkedin: linkedin.com/in/the-skills-you-need-to-succeed-magali-finet-perdu
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    1 hr and 2 mins

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