• Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross

  • Feb 7 2025
  • Length: 1 hr and 6 mins
  • Podcast

Episode 152: Account-based content marketing: Certn Case Study with Ellen Kaross

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  • Summary

  • In the new episode of Fullfunnel Live we'll share a live, step-by-step case study on mastering account-based content marketing with insights and actionable strategies.
    We invited our client, Ellen Kaross, a Global Marketing & Communications Manager at Certn to share:


    - How to support account based marketing strategy with content
    - How to create account specific content and support sales reps
    - How to combine brand content strategy and account based content


    RESOURCES:

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Ellen Kaross on Linkedin: https://www.linkedin.com/in/ellenkaross/recent-activity/all/
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