• Episode 147: Account based content with Andrei, Vladimir & Amy Loesch

  • Nov 21 2024
  • Length: 1 hr
  • Podcast

Episode 147: Account based content with Andrei, Vladimir & Amy Loesch

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  • Summary

  • In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic a live, step-by-step case study of an ABM program for a niche market that you don't normally associate with ABM: real estate.

    We invited our client, Amy Loesch, former CMO at CHARLESGATE, a Boston-based real estate company, helping developers and investors market and sell condos, as well market and lease apartment buildings.

    Join us to learn and discuss:

    - How to influence niche buyers from specific locations who are not active on social
    - How to run ABM and nurture buyers in a market with very long cycles (more than 2 years)
    - How to create account-specific content and leverage it in sales
    - How to create 'solution awareness' with buyers who are used to do things in a certain way, and don't see why they should change
    - How we structured the program, tests we did that worked and the lessons learned

    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Upcoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/

    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/

    Amy Leyh Loesch: https://www.linkedin.com/in/amyleyh/
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