• Episode 146: How to build a B2B marketing function that influences the whole buyer journey with Andrei & Vladimir

  • Nov 11 2024
  • Length: 57 mins
  • Podcast

Episode 146: How to build a B2B marketing function that influences the whole buyer journey with Andrei & Vladimir

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  • Summary

  • In the new episode of Fullfunnel Live we'll share with Vladimir Blagojevic how to build a B2B marketing function that influences the whole buyer journey.

    Join us to learn and discuss:

    - 5 step process we use to align marketing & sales with the buying process of our target accounts
    ⁠- How to recreate the buyer journey - the must have input
    - How to define channels and programs to influence the buyer journey

    We also covered questions from our community, e.g.:

    - What is one thing that the market/ clients think they are doing right but in fact they are getting it wrong, and what should they be doing differently?
    - Top tips for achieving alignment with sales if it is vast and global.
    - If you were to start a full funnel marketing org from scratch, what would be the first hire?
    - Are there any tools or apps that can help identifying the buyer journey?


    RESOURCES

    On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/

    Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: https://fullfunnel.io/marketing-newsletter/

    Join our community for B2B marketers - The Trenches: https://trenches.community/

    Ucoming events: https://lu.ma/fullfunnel/events

    Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

    Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
    Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
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