Compound Marketing
How Smart Entrepreneurs Use Asset-Building Marketing Strategies for an Unfair Growth Advantage
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Narrated by:
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Dan Norris
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By:
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Dan Norris
About this listen
A note from Dan.
I’m now in my 15th year as an entrepreneur, and over those years my ideas around what an entrepreneur is, and how to build a business, have changed a lot. My university lessons in marketing didn’t serve me too well, but even as a business owner for many years, I continued this habit of looking for someone to give me the answer. Seeking permission. It didn’t work, but what did work was spending years piecing together a new way of marketing through trial, error, and some chance encounters with generous people.
Compound Marketing provides a framework for thinking about how to market a solid long term business without short term strategies. It looks at the four most important things that I think entrepreneurs can do if they want to take an approach to marketing that will give them ongoing compounding growth as opposed to quick wins. Compound Marking is the way I have built all of my businesses, some six figures, some seven and some eight, with a far below average spend on marketing and advertising.
Compound Marketing tells the stories of my businesses and many others and provides practical advice for entrepreneurs on using the four key compounding marketing strategies of brand, storytelling, content, and community to build a modern business with an unfair growth advantage.
©2020 Dan Norris (P)2021 Dan NorrisListeners also enjoyed...
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Shortcut Your Startup
- Speed Up Success with Unconventional Advice from the Trenches
- By: Carter Reum, Courtney Reum
- Narrated by: Carter Reum
- Length: 6 hrs and 55 mins
- Unabridged
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
- By Dave on 02-09-18
By: Carter Reum, and others
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
- Length: 5 hrs and 29 mins
- Unabridged
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
- Unabridged
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
By: Scott Stratten, and others
What listeners say about Compound Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Kindle Customer
- 08-01-21
I have listened to this book 6 times
Really honest book that gives actionable information for growing your business. I have read Dan Norris's other books and bought the Audible versions - so I like his voice. I have listened to his books so much I think I can hear him talking to me in my head when I am making marketing decisions. That is a good thing, because this book has helped me (and could help you) avoid costly marketing mistakes. So I would suggest that you buy the book and listen to it right now.
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