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The SaaS Playbook
- Build a Multimillion-Dollar Startup Without Venture Capital
- Narrated by: Rob Walling
- Length: 4 hrs and 14 mins
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Publisher's summary
Do you want to build a software product that people want and are willing to pay for? Do you dream of growing the kind of company that employs smart, creative people? Are you tired of waiting for investors to fund your startup?
You don’t need venture funding, and you don’t need permission.
With nearly two decades of experience as a serial entrepreneur, author, and investor, Rob Walling is one of the world's leading experts in SaaS. In this audiobook, he shares little-known strategies that have been battle-tested by some of today's most successful founders.
Learn how to compete against large competitors and structure your pricing for maximum growth. Discover the four SaaS cheat codes that can dramatically accelerate your business's success. Learn how to avoid common mistakes that SaaS founders make and identify the right marketing approaches for your business.
In this audiobook, you’ll find:
- Questions and processes to take you from product-market fit to scale.
- New ways to compete and differentiate yourself in crowded marketplaces, and how to react when someone copies you.
- Pricing tactics, and the pitfalls to avoid.
- Real examples from software companies that are operating today.
Whether you're a seasoned software developer, a no-code enthusiast, or you’ve never written code in your life, this audiobook will walk you through the most actionable tactics to bootstrap a multimillion-dollar SaaS business.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Zero to Sold
- How to Start, Run, and Sell a Bootstrapped Business
- By: Arvid Kahl
- Narrated by: Derek Botten
- Length: 10 hrs and 48 mins
- Unabridged
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Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.
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Helpful and thorough
- By Phil Williams on 10-16-23
By: Arvid Kahl
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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Terrible in Audio format - get the book
- By Lawrence Guillory on 08-21-24
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital
- By: Joseph Anderson
- Narrated by: Trevor O'Hare
- Length: 4 hrs and 25 mins
- Unabridged
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.
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Excellent for business owners
- By happy_reader on 08-13-21
By: Joseph Anderson
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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Start Small, Stay Small
- A Developer's Guide to Launching a Startup
- By: Rob Walling
- Narrated by: Rob Walling
- Length: 4 hrs and 31 mins
- Unabridged
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Start Small, Stay Small is a step-by-step guide to launching a self-funded start-up. If you're a desktop, mobile, or web developer, this audiobook is your blueprint to getting your start-up off the ground with no outside investment.
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Can't get past the vocal fry
- By Mahesh on 07-31-21
By: Rob Walling
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Zero to Sold
- How to Start, Run, and Sell a Bootstrapped Business
- By: Arvid Kahl
- Narrated by: Derek Botten
- Length: 10 hrs and 48 mins
- Unabridged
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Overall
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Performance
-
Story
Zero to Sold is a comprehensive and actionable guide through the four stages of a bootstrapped business: Preparation, Survival, Stability, and Growth. From your first idea to successfully selling your business for life-changing amounts of money, this book will help you become a world-class entrepreneur. By focusing on your niche audience, finding their critical problem, and solving it with a product that your customers can't resist to pay for, you will learn how to create a recurring revenue engine that will make you financially independent.
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Helpful and thorough
- By Phil Williams on 10-16-23
By: Arvid Kahl
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Overall
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Performance
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Story
Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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Terrible in Audio format - get the book
- By Lawrence Guillory on 08-21-24
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital
- By: Joseph Anderson
- Narrated by: Trevor O'Hare
- Length: 4 hrs and 25 mins
- Unabridged
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Overall
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Performance
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Story
The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.
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Excellent for business owners
- By happy_reader on 08-13-21
By: Joseph Anderson
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- By: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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Overall
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Performance
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Story
You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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The Entrepreneur’s Guide to Keeping Your Sh*t Together
- How to Run Your Business Without Letting It Run You
- By: Sherry Walling PhD, Rob Walling
- Narrated by: Sherry Walling
- Length: 5 hrs and 54 mins
- Unabridged
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You run a business. And running a business is hard. The burden of responsibility, the weight of stress, and the loneliness of running your business are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running, and growing a business infiltrate most aspects of your life. Over and over, we've watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We've also experienced it firsthand as we've launched and grown our own businesses.
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A++ 10/10
- By David Colgan on 07-17-18
By: Sherry Walling PhD, and others
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The 1st-Time B2B SaaS Startup Founder's Compass
- 99 Collected Practical Thoughts on Fusing Strategy, Psychology and Tactics for Clear-Cut Success
- By: Richmond Wong
- Narrated by: Richmond Wong
- Length: 2 hrs and 57 mins
- Unabridged
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This book is for first-time startup founders in the B2B space. Maybe you’re a software engineer, product manager, salesperson, doctor, or lawyer building your first startup. My bet is that although you’re an expert at your technical skill, you yourself recognize that there’s a lot to learn when it comes to building a product, marketing it to a specific audience and overall running a company.
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Compact, easily digestible lessons on growth
- By Kindle Customer on 11-23-23
By: Richmond Wong
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Company of One
- Why Staying Small Is the Next Big Thing for Business
- By: Paul Jarvis
- Narrated by: Paul Jarvis
- Length: 7 hrs and 32 mins
- Unabridged
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Why Startups Fail
- A New Roadmap for Entrepreneurial Success
- By: Tom Eisenmann
- Narrated by: Robert Fass
- Length: 10 hrs and 52 mins
- Unabridged
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Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures.
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Shades of gray between startup failure and success
- By Greg Fisher on 04-04-21
By: Tom Eisenmann
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Execute Your Tech Idea
- A Step by Step Guide for Non-techies, Professionals, Managers, and Startups (How to Find, Implement, and Launch your Technology Idea)
- By: Andrew Ward, Steven Ward
- Narrated by: Tim Fearon
- Length: 12 hrs and 10 mins
- Unabridged
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Execute Your Tech Idea applies to all technology projects, including apps, portals, Software as a Service, software tools, smart devices, the Internet of Things, and many more.
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this is the absolute detailed guidance
- By saeed alghamdi on 02-01-23
By: Andrew Ward, and others
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- By Steve on 01-19-24
By: Michele Hansen
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Super Founders
- What Data Reveals About Billion-Dollar Startups
- By: Ali Tamaseb
- Narrated by: Dean Temple, Catherine Ho, Jason Culp
- Length: 8 hrs and 48 mins
- Unabridged
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Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on start-ups, comparing billion-dollar start-ups with those that failed to become one - 30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected.
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Great book
- By An All time Amazoner! on 12-13-21
By: Ali Tamaseb
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From Impossible to Inevitable
- How SaaS and Other Hyper-Growth Companies Create Predictable Revenue: 2nd Edition
- By: Aaron Ross, Jason Lemkin
- Narrated by: Steven Jay Cohen
- Length: 11 hrs and 12 mins
- Unabridged
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Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.
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Painful to listen!
- By NYCMom on 01-24-20
By: Aaron Ross, and others
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The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- By: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
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They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
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Very insightful
- By jere on 10-26-21
By: Rob Fitzpatrick
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The Minimalist Entrepreneur
- How Great Founders Do More with Less
- By: Sahil Lavingia
- Narrated by: Sahil Lavingia
- Length: 4 hrs and 38 mins
- Unabridged
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Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere.
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Great book on startups
- By Christopher Pedersen on 10-28-21
By: Sahil Lavingia
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Build
- An Unorthodox Guide to Making Things Worth Making
- By: Tony Fadell
- Narrated by: Tony Fadell, Roger Wayne
- Length: 11 hrs and 5 mins
- Unabridged
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Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.
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Best guide for start up founders, ever!!!
- By Curly Beard on 05-28-22
By: Tony Fadell
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Getting Acquired
- How I Built and Sold My SaaS Startup
- By: Andrew Gazdecki
- Narrated by: Jay Aaseng
- Length: 4 hrs and 53 mins
- Unabridged
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Andrew Gazdecki knows startups. He founded Bizness Apps as a broke, 20-something entrepreneur and sold it to a private equity firm before the age of 30 - after going head-to-head with Apple over a blanket App Store policy that threatened to ruin him.
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Solid and impressive
- By Phil Williams on 02-06-24
By: Andrew Gazdecki
What listeners say about The SaaS Playbook
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Vanessa B.
- 10-14-23
Just read it!
If you’re debating whether or not, you should read this book. Just read it very resourceful and helpful and can be applied. In many ways. I bought the print and audible download. Thank you!
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- Jorge
- 02-26-24
thanks Rob
i have being bootstrapping zootools for a year and a half. it’s being a tough journey and i was too focused on engineering. thx for this book i started to change my mental model. now it’s the time to execute the marketing ideas. highly recommended
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- Amazon Customer
- 10-03-23
Must Listen for SaaS founders
The SaaS playbook is your guide to success as a bootstrapped or mostly bootstrapped SaaS founder.
Every chapter is super actionable and after listening to the mindset chapter I was fired up to get after it!
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- Harry
- 11-29-23
Great book for someone wants to learn about saas space
Love every minute of it, will purchase other books by Rob and check out reference resources
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- ItsBeenReal
- 01-06-24
very helpful fir those of us who need to disrupt through startup
love the injected personality and experience he shared with his readers. Can't wait to listen to his next book
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- Rick James
- 11-11-23
Great! Thank you!
Informative and high yield! Recommended! Its worth the listen for all entrepreneurs. Go get it!
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- Phil Williams
- 12-14-23
Solid
The Pricing chapter alone was worth the price of the audible book, no pun intended. Impressed with Rob and his expertise, though surprised to find on the Microconf site he looks like he’s 12. ;)
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- Bryan Calderon
- 02-21-24
Good stuff
Great points of view on everything SaaS short read and was a fun read easy to understand.
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- Amazon Customer
- 03-20-24
Amazing for SaaS founders
I had so many blindspots in my thinking as a SaaS founder. Rob’s unique experience has produced a book that shined a light on the parts of my business that were being neglected. My SaaS jumped from $159/mo to $550/mo within 2 weeks of finishing the book because I implemented the approaches he recommends to the softer side of business that I wasn’t thinking about as a technical founder. If you are a technical founder trying to build a lifestyle SaaS, this book will save you from making so many business mistakes. 10/10!
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- andy martin
- 11-15-23
Practical, actionable, great advice for SaaS founders.
Rob Walling’s content is always succinct and actionable, and based on firsthand experience in the trenches with his own and the companies in his orbit. Recommended reading for SaaS founders, especially those in earlier stages of their entrepreneurial journeys.
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