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W. Chan Kim
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Featured Article: The Best Marketing Audiobooks for Conquering the Industry
Though it may seem effortless, behind every advertisement and promotion is an entire team of professionals making a series of choices in order to convey a given message or sell a particular product. Honing your marketing skills and learning insider secrets is a surefire way to reach people and make your voice heard at work and beyond. We’ve curated a list of the top marketing audiobooks to help you master the ins-and-outs of the industry.
Best Sellers
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Unabridged
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Overall
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In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success....
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Profoundly Insightful
- By James on 10-29-20
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Blue Ocean Strategy, Expanded Edition
- How to Create Uncontested Market Space and Make the Competition Irrelevant
- Narrated by: Roger Wayne
- Length: 8 hrs and 43 mins
- Release date: 07-14-20
- Language: English
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Included in Plus membership -
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Unabridged
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Overall
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Performance
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Story
Challenging everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed by creating "blue oceans" of untapped new market spaces....
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Get the actual book
- By Robert Donoghue on 08-29-06
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Blue Ocean Strategy
- How to Create Uncontested Market Space and Make Competition Irrelevant
- Narrated by: Grover Gardner
- Length: 6 hrs and 27 mins
- Release date: 07-28-06
- Language: English
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HBR's 10 Must Reads on Managing People (With Featured Article "Leadership That Gets Results," by Daniel Goleman)
- HBR's 10 Must Reads Series
- By: Harvard Business Review, Daniel Goleman, Jon R. Katzenbach, and others
- Narrated by: Mark Cabus, Susan Larkin
- Length: 8 hrs and 7 mins
- Unabridged
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Managing people is fraught with challenges—even if you're a seasoned manager. Here's how to handle them....
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Looking at one's self to fix the the problem or to model accountability.
- By Cheetara on 07-25-24
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HBR's 10 Must Reads on Managing People (With Featured Article "Leadership That Gets Results," by Daniel Goleman)
- HBR's 10 Must Reads Series
- Narrated by: Mark Cabus, Susan Larkin
- Series: HBR's 10 Must Reads series
- Length: 8 hrs and 7 mins
- Release date: 11-22-22
- Language: English
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A estratégia do oceano azul
- Como criar novos mercados e tornar a concorrência irrelevante
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Reinaldo Rodrigues
- Length: 10 hrs and 32 mins
- Unabridged
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Overall
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Performance
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Story
Para os professores W. Chan Kim e Renée Mauborgne, o resultado de uma concorrência acirrada nada mais é que um oceano vermelho sangrento, repleto de rivais que lutam entre si por uma parcela de lucros cada vez menor....
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inspirador
- By zelimafho on 05-04-24
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A estratégia do oceano azul
- Como criar novos mercados e tornar a concorrência irrelevante
- Narrated by: Reinaldo Rodrigues
- Length: 10 hrs and 32 mins
- Release date: 03-18-22
- Language: Portuguese
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Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Unabridged
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Overall
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Performance
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Disruption dominates innovation theory and practice. But disruption is destructive—displacing jobs, companies, and even entire industries.With three decades of research, W. Chan Kim and Renee Mauborgne reveal another way to innovate and grow....
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Lots of value and practical insight
- By Lar'ri Jefferson on 08-09-23
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Beyond Disruption
- Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs
- Narrated by: Roger Wayne
- Length: 6 hrs and 6 mins
- Release date: 05-02-23
- Language: English
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- By: Renee Mauborgne, W. Chan Kim
- Narrated by: Christian Steiner
- Length: 9 hrs and 47 mins
- Unabridged
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Overall
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Performance
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Story
Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets....
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Worst Strategy Book
- By Anonymous User on 05-01-21
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- Narrated by: Christian Steiner
- Length: 9 hrs and 47 mins
- Release date: 09-21-17
- Language: English
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HBR's 10 Must Reads on Strategy (Including Featured Article "What Is Strategy?" by Michael E. Porter)
- HBR's 10 Must Reads Series
- By: Harvard Business Review, Michael E. Porter, W. Chan Kim, and others
- Narrated by: Paul McLain
- Length: 9 hrs and 17 mins
- Unabridged
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Overall
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Performance
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If you read (or listen to) nothing else on strategy, listen to these ten articles (featuring "What Is Strategy?" by Michael E. Porter)....
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HBR's 10 Must Reads on Strategy (Including Featured Article "What Is Strategy?" by Michael E. Porter)
- HBR's 10 Must Reads Series
- Narrated by: Paul McLain
- Series: HBR's 10 Must Reads series
- Length: 9 hrs and 17 mins
- Release date: 11-22-22
- Language: English
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- By: Renee Mauborgne, W. Chan Kim
- Narrated by: Christian Steiner
- Length: 9 hrs and 48 mins
- Unabridged
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Overall
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Performance
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Story
Blue Ocean Shift is packed with research and examples of how leaders in diverse industries made the shift and created new markets by applying the process and tools outlined in the book....
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Reference PDF is in your Library
- By bshiratori on 06-15-18
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Blue Ocean Shift
- Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
- Narrated by: Christian Steiner
- Length: 9 hrs and 48 mins
- Release date: 09-26-17
- Language: English
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HBR's 10 Must Reads 2015
- The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award Winning Article "The Focused Leader") (HBR's 10 Must Reads)
- By: Harvard Business Review, Daniel Goleman, W. Chan Kim, and others
- Narrated by: Susan Larkin, Daniel Thomas May
- Length: 5 hrs and 45 mins
- Unabridged
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Overall
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Performance
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A year's worth of management wisdom, all in one place....
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HBR's 10 Must Reads 2015
- The Definitive Management Ideas of the Year from Harvard Business Review (with bonus McKinsey Award Winning Article "The Focused Leader") (HBR's 10 Must Reads)
- Narrated by: Susan Larkin, Daniel Thomas May
- Series: HBR's 10 Must Reads series
- Length: 5 hrs and 45 mins
- Release date: 11-08-22
- Language: English
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Cap sur l'Océan Bleu
- Au-delà de la concurrence. Les étapes concrètes pour inspirer confiance et engendrer la croissance
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Pascal Besserve
- Length: 8 hrs and 55 mins
- Unabridged
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Overall
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Performance
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Échappez à l'hyper-concurrence avec le bestseller #1 du New York Times et du Wall Street Journal - "Cap sur l'Océan Bleu : au-delà de la...
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Cap sur l'Océan Bleu
- Au-delà de la concurrence. Les étapes concrètes pour inspirer confiance et engendrer la croissance
- Narrated by: Pascal Besserve
- Length: 8 hrs and 55 mins
- Release date: 08-24-20
- Language: French
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Stratégie Océan Bleu
- Comment créer de nouveaux espaces stratégiques
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Maxime Metzger
- Length: 8 hrs and 40 mins
- Unabridged
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Overall
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Performance
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Story
Ne cherchez pas votre succès, créez-le ! Dans leur best-seller international, W. Chan Kim et Renée Mauborgne, les penseurs en matière de...
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Stratégie Océan Bleu
- Comment créer de nouveaux espaces stratégiques
- Narrated by: Maxime Metzger
- Length: 8 hrs and 40 mins
- Release date: 02-11-19
- Language: French
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Strategia oceano blu
- Vincere senza competere
- By: W. Chan Kim, Renée Mouborgne
- Narrated by: Roberto Pompili
- Length: 10 hrs and 5 mins
- Unabridged
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Overall
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Performance
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Sin dagli albori dell'era industriale, le imprese hanno ingaggiato una battaglia senza quartiere per accaparrarsi un vantaggio nel...
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Strategia oceano blu
- Vincere senza competere
- Narrated by: Roberto Pompili
- Length: 10 hrs and 5 mins
- Release date: 07-04-18
- Language: Italian
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A transição para o oceano azul
- Muito além da competição
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Rico Ribeiro
- Length: 10 hrs and 20 mins
- Unabridged
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Overall
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Performance
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Esse livro está repleto de exemplos reais e inspiradores de como líderes em diversos setores e organizações deixaram oceanos vermelhos de competição acirrada e passaram para amplos oceanos azuis em novos mercados aplicando o processo e as ferramentas apresentados aqui....
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A transição para o oceano azul
- Muito além da competição
- Narrated by: Rico Ribeiro
- Length: 10 hrs and 20 mins
- Release date: 03-24-22
- Language: Portuguese
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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
- The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: James Conlan
- Length: 6 hrs and 41 mins
- Unabridged
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Overall
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Performance
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The best of W. Chan Kim and Renee Mauborgne's articles on blue ocean strategy, all in one place.
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The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
- The Iconic Articles by Bestselling Authors W. Chan Kim and Renée Mauborgne
- Narrated by: James Conlan
- Length: 6 hrs and 41 mins
- Release date: 02-27-24
- Language: English
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Blue Ocean Classics
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Steve Menasche
- Length: 1 hr and 52 mins
- Unabridged
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Overall
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Performance
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Story
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their path-breaking "blue ocean strategy", a model for creating uncontested markets that unlock new demand and new opportunities for growth....
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Blue Ocean Classics
- Narrated by: Steve Menasche
- Length: 1 hr and 52 mins
- Release date: 08-20-19
- Language: English
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Der Blaue Ozean als Strategie
- Wie man neue Märkte schafft wo es keine Konkurrenz gibt
- By: W. Chan Kim, Renee Mauborgne
- Narrated by: Olaf Renoldi
- Length: 9 hrs and 16 mins
- Unabridged
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Overall
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Performance
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Der Wall-Street-Journal-Bestseller! Über 3,5 Millionen verkaufte Exemplare weltweit. cDieses Buch ist ein globales Phänomen. Es wurde in 43...
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Der Blaue Ozean als Strategie
- Wie man neue Märkte schafft wo es keine Konkurrenz gibt
- Narrated by: Olaf Renoldi
- Length: 9 hrs and 16 mins
- Release date: 08-22-19
- Language: German
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Blue Ocean Shift (German edition)
- Jenseits des Wettbewerbs. Bewährte Schritte, die Mut erzeugen und neues Wachstum schaffen
- By: W. Chan Kim, Renée Mauborgne
- Narrated by: Uwe Daufenbach
- Length: 11 hrs and 19 mins
- Unabridged
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Blue Ocean Shift bietet einen klugen, systematischen Plan, um jedem Unternehmen zu helfen, sich vom Wettbewerb in existierenden Märkten...
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Blue Ocean Shift (German edition)
- Jenseits des Wettbewerbs. Bewährte Schritte, die Mut erzeugen und neues Wachstum schaffen
- Narrated by: Uwe Daufenbach
- Length: 11 hrs and 19 mins
- Release date: 09-23-20
- Language: German
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