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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
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Publisher's summary
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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Small business marketing doesn't have to be a mystery. It's just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed. Do It! Marketing is an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that "only action creates results."
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GOOD Book. However...
- By ala on 08-03-14
By: David Newman
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Entrepreneurial You
- Monetize Your Expertise, Create Multiple Income Streams, and Thrive
- By: Dorie Clark
- Narrated by: Dorie Clark
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
- By Oliver Nielsen on 02-12-18
By: Dorie Clark
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
- By: Scott Stratten, Alison Stratten
- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
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- Narrated by: Brian Kurtz
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
- By: John Jantsch
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
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Meatball Sundae
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
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Shortcut Your Startup
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Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale.
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A must read for start ups
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Company of One
- Why Staying Small Is the Next Big Thing for Business
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- Narrated by: Paul Jarvis
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
By: Paul Jarvis
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Traffic Secrets
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- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
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Data Driven
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- By: Tom Chavez, Chris O'Hara, Vivek Vaidya
- Narrated by: LJ Ganser
- Length: 6 hrs and 17 mins
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
- By Amazon Customer on 06-21-19
By: Tom Chavez, and others
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Targeted
- How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
- By: Mike Smith
- Narrated by: Michael Smith
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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!!!! Good !!!!! Should be a chapter, not book!!
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Do you really not know that you give to get?
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What listeners say about Growth Hacker Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Leandro T.
- 11-11-18
It is a good book
It is a good book to understand better the growth hacking. I recommend it. #growthhacker #marketing #internet #tagsgiving #sweepstakes
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- Liat Dolengiewicz
- 05-21-20
A wonderful, super practical listen!
I enjoyed the book very much. It gives a great understanding of what ‘Growth Hacker Marketung’ is, why it’s important and how it’s done well. The book is honest and gives real and relevant examples. I enjoyed it a lot!
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- Amazon Customer
- 03-16-18
solid
Quick listen that sparked some good ideas. Definitely found value from an ideas perspective. but the nature of the growth hacking beast is that a how-to will be irrelevant by the time you're done writing it.
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- Nabeel Azeez
- 02-19-17
zero fluff
100% value and zero fluff. listen to this one several times. well worth it. I'm going to implement this philosophy for one of my products.
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- Llew SilverHand
- 01-21-17
Excellent Content
The content of this book is clear and well laid out. Great insights that are easy to comprehend and implement.
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- Isham
- 10-05-16
good, worth buying, but not wow!
Ryan, I'm surprised you didn't get more feedback from people about giving more examples outside of the tech world. Your own book was a good example but not enough . How does a plumber or an HVAC guy do it? How does a seamstress do it ? How does a restaurant do it? More examples that would have appeal to a broader audience I think would certainly have helped. Maybe that's good contact for blog posts later. None-the-less good book. I enjoy your work; worth the buy.
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- Clay
- 03-12-15
Awesome!
Thank you Ryan :) great work. This books was amazing. I love how it actually used the book as a MVP brilliant :) I was thinking about that during the lean start up. Awesome! I will be following and subscribing
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Overall
- Simina
- 04-04-16
Amazing book
Very good book. Easy to listen. Short and to the point with good tips. Amazing resources.
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- Phil March
- 07-20-17
Old theme but very compelling
Well written with good examples. Idea has been around for 25 years but this book does a good job of motivating the reader to jump in.
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- C. Chapman
- 01-09-17
Listen to this book!
This is a great book on growing your company by using untraditional methods that are proven to work.
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