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80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
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Publisher's summary
*Stop "just getting by"... Master the 80/20 rule and make more money without more work.*
When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem.
*Any traffic problem. Any money problem.*
If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
With powerful 80/20 software, you'll apply the Pareto Principle to:
- Slash time-wasters
- Locate invisible profit centers in your business
- Advertise to hyper-responsive buyers and avoid tire-kickers
- Gain coveted positions on search engines
- Differentiate yourself from rivals
- Gain esteem in your marketplace
Created by famed marketing consultant and best-selling author Perry Marshall, unique tools show you exactly how much money you're leaving on the table, and how to put it back in your pocket – then reinvest for even greater success.
You'll identify untapped markets, incremental improvements and high-profit opportunities, gaining time, and greater income potential. The Software Tools can be found here - 8020curve.com
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- Unabridged
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It’s never been harder building successful teams. With challenges of work-from-anywhere, flex-schedule and generational divides, business leaders bend over backwards searching for solutions that work. They’ve tried everything from food perks and ping pong tables to endless team-building exercises and training—but nothing sticks. Now, in his long-awaited book for leaders at all levels, bestselling author Mike Michalowicz reveals his proven formula to build an unstoppable team for any work environment.
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Outstanding
- By Lance Lawshe on 06-27-24
By: Mike Michalowicz
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
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The Referral Engine
- Teaching Your Business to Market Itself
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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The Impact Equation
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Three short years ago, when Chris Brogan and Julien Smith wrote their best seller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say - you need more than just a good idea, trust among your audience, or a certain number of followers.
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Almost as good as Contagious
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
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Company of One
- Why Staying Small Is the Next Big Thing for Business
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
- By Oliver Nielsen on 05-02-20
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The Automatic Customer
- Creating a Subscription Business in Any Industry
- By: John Warrillow
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- Length: 5 hrs and 15 mins
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
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Can be applied to almost any business
- By C Mason on 02-25-15
By: John Warrillow
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What Would Google Do?
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In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover 40 clear and straightforward rules to manage and live by.
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Shallow and one-sided
- By JimmiJ on 02-04-09
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
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What listeners say about 80/20 Sales and Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Carlos Garcia
- 03-30-15
Will want/need to hear it about 10 more times
Loved it. Maybe will need to buy the print copy to understand better many references to images, graphics and lists but it is for certain very useful and a enlightening.
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- Tameera Corporal
- 09-17-17
This is an excellent book !
The supplements make it even better, and I would suggest that you received them. The only issue is the diagrams that are mentioned in the book and urls that are referenced. Most of them are on the 80/20 supplements sheet, but a few aren't.
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- Sammy Ly
- 09-17-16
More than numbers
I have no background in business but the laws are very interesting. I stopped midway due to the business jargon, but finishing it was worth it. The last few chapters about god, poverty, nature was very insightful.
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- Frannie Koe
- 01-13-23
Great!
I can put this to use immediately!! I will listen again and again! So good!
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- Mark T Ryan
- 05-16-20
NO DOWNLOADS
Frustrating and time wasted.
The narrator repeatedly refers to various:
+ downloads, and
+ appendices
These are not part of the Audible purchase? You need to purchase the hard copy to access them.
Some reference Mr Perry's various websites, and while some of these resources are useful, the process does not flow, and time is wasted looking for referenced information.
A PDF should be made available via Audible as other books have offered. This saves time and offers a complete solution.
MR
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3 people found this helpful
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- James M. Mutchler
- 10-28-16
Great truth to apply!
I enjoyed hearing the 80/20 rule applied in practical, tangible way that will make an immediate impact in the way you do business, or in my case ministry. Simply profound and profitable for anyone wanting to do more with their life. Are you one of the 20%? This book will light a fire in your soul.
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- Bill Reinicke
- 11-22-17
a must-read for learning how to work less and make
this was an excellent book and is great for those that really want to understand business and the principles of business and how to take your business to the next level exponentially.
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- Afiba
- 09-26-15
simple, useful and brilliant
Would you recommend this audiobook to a friend? If so, why?
yes, because the principle of 80/20 works, even in my small business
What does Ron Allan bring to the story that you wouldn’t experience if you just read the book?
life and relate-ability
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- Keith
- 05-07-15
A must for serious entrepreneurs
I listen quite frequently and I love how it is new every time I listen! Content rich! Make sure you have a pen and pad. Keith Onryann
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- Dino Cummings
- 05-26-15
Was able to keep my attention as I listen to key information
Clear but since this book comes with more descriptive illustrative use then just listening to the book
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