10x Is Easier than 2x
How World-Class Entrepreneurs Achieve More by Doing Less
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Narrated by:
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Dan Sullivan
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Dr. Benjamin Hardy
About this listen
Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.
10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.
10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2023 Hay House (P)2023 Hay HouseListeners also enjoyed...
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Critic reviews
“As a 25-year student of Dan Sullivan’s, I have experienced firsthand how his teachings have 10x’d every aspect of my life. Dr. Benjamin Hardy has brilliantly captured and taught Dan’s 10x concept in this masterpiece. Every entrepreneur must read this book!”
— Gino Wickman, author of Traction and The EOS Life
“This book is not just a call to action, it’s also a road map. Dan Sullivan’s thinking is essential for your success.” — Chris Voss, CEO and founder of The Black Swan Group, author of Never Split the Difference
“Dan is the master of 10x thinking. During this upcoming period of disruptive exponential growth, the lessons of this book are not only critical for survival, they are the road map for you to thrive.” — Peter H. Diamandis, MD; founder of XPRIZE and Abundance360; New York Times best-selling author of Abundance, Bold, and The Future Is Faster Than You Think
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Story
Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life! Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning.
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MORE ARTICLE THAN BOOK…
- By NYC on 07-03-22
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The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
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As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
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The 4 C's Formula
- Your Building Blocks of Growth: Commitment, Courage, Capability, and Confidence.
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 48 mins
- Unabridged
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Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks? In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula". The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.
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This is an interview about the book
- By Chantel on 10-10-23
By: Dan Sullivan
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The Self-Managing Company
- Freeing Yourself Up from Everything That Prevents You from Creating a 10x Bigger Future
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 16 mins
- Unabridged
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In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.
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Skip it.
- By Bryan on 08-09-23
By: Dan Sullivan
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The Seat of the Soul
- 25th Anniversary Edition
- By: Gary Zukav
- Narrated by: Gary Zukav, Maya Angelou (preface), Oprah Winfrey (preface)
- Length: 10 hrs and 12 mins
- Unabridged
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With the same extraordinary skill that he used to demystify scientific abstraction and the new physics, Gary Zukav, the award-winning author of The Dancing Wu Li Masters, here takes us on a brilliant and penetrating exploration of the new phase of evolution we have now entered.
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A True Spiritual Classic
- By Vik on 02-22-06
By: Gary Zukav
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Who Not How
- The Formula to Achieve Bigger Goals Through Accelerating Teamwork
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 24 mins
- Unabridged
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The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility - in your business and your life.
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Valuable information - poor performance
- By LeAnn on 06-02-21
By: Dan Sullivan, and others
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Be Your Future Self Now
- The Science of Intentional Transformation
- By: Dr. Benjamin Hardy
- Narrated by: Dr. Benjamin Hardy
- Length: 5 hrs and 12 mins
- Unabridged
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Performance
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Discover how to become the best version of you and develop healthy habits, find inspiring new perspectives and live a motivated, joy-filled life! Who is your Future Self? That question is the answer to all your life's questions. When you know who you want to be then you know what you're going to do today. That answer directly impacts how motivated you are, and how you feel about yourself. It's the answer to whether you'll distract yourself on social media for hours, whether you'll eat junk food and what time you get up in the morning.
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MORE ARTICLE THAN BOOK…
- By NYC on 07-03-22
-
The Gap and the Gain
- The High Achievers' Guide to Happiness, Confidence, and Success
- By: Dan Sullivan, Dr. Benjamin Hardy
- Narrated by: Dan Sullivan, Dr. Benjamin Hardy
- Length: 5 hrs and 58 mins
- Unabridged
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Overall
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Performance
-
Story
As he did in Who Not How, Dr. Benjamin Hardy shares one of Dan Sullivan's simple yet profound teachings that until now has been known only to his Strategic Coach clients: unsuccessful people focus on "The Gap", but successful people focus on "The Gain".
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Are these reviewers serious?
- By Jake Adams on 07-27-22
By: Dan Sullivan, and others
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The 4 C's Formula
- Your Building Blocks of Growth: Commitment, Courage, Capability, and Confidence.
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 1 hr and 48 mins
- Unabridged
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Overall
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Performance
-
Story
Have you ever wondered why some people are super-achievers and seem to go from success to success while others never seem to get out of the starting blocks? In my 40 years of coaching high-achieving entrepreneurs, I’ve noticed that they all go through a process to help them break through to the next level of success. I call this process "The 4 C’s Formula". The 4 C’s Formula is a universal process that can be used by anyone who wants to achieve greater success in any part of their life.
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This is an interview about the book
- By Chantel on 10-10-23
By: Dan Sullivan
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The Self-Managing Company
- Freeing Yourself Up from Everything That Prevents You from Creating a 10x Bigger Future
- By: Dan Sullivan
- Narrated by: Dan Sullivan
- Length: 2 hrs and 16 mins
- Unabridged
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Overall
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Performance
-
Story
In my Strategic Coach® workshops, I’ll draw a circle on the white board, and in the center, I’ll write, “Self-Managing Company”. I’ll say to the group, “You don’t know exactly what I’m going to say about this, but right off the bat, how many of you want one of these”? Every hand in the room goes up. Every ambitious entrepreneur in the world wants to have their own self-managing company. This 60-minute audiobook will provide you and your Unique Ability® Team with the eight crucial entrepreneurial mindsets necessary to make this.
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Skip it.
- By Bryan on 08-09-23
By: Dan Sullivan
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The Seat of the Soul
- 25th Anniversary Edition
- By: Gary Zukav
- Narrated by: Gary Zukav, Maya Angelou (preface), Oprah Winfrey (preface)
- Length: 10 hrs and 12 mins
- Unabridged
-
Overall
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Performance
-
Story
With the same extraordinary skill that he used to demystify scientific abstraction and the new physics, Gary Zukav, the award-winning author of The Dancing Wu Li Masters, here takes us on a brilliant and penetrating exploration of the new phase of evolution we have now entered.
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A True Spiritual Classic
- By Vik on 02-22-06
By: Gary Zukav
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Creating Money: How to Design Your Ideal Job Instead of Looking for One
- By: T. Whitmore
- Narrated by: Wally Treppler
- Length: 47 mins
- Unabridged
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There is a job that will arouse passion in you, and you'll never get bored of it. Oh yes, there is. It's fine if you are confused. We are here to eliminate all the troubles bothering you. We'll help you in moving out of this dark cave of the passionless life. This book that you've picked will add flavor to your mechanical life, and it will surely make you regret all the time that you have been wasting, circling job advertisements and waiting for hours for interviews. And, my friend, you'll soon realize that the job you want to find has yet to be created by you.
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Book recycles old ideas.
- By ebuyer on 02-22-19
By: T. Whitmore
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The Celestine Prophecy
- A Concise Guide to the Nine Insights Featuring Original Essays & Lectures by the Author
- By: James Redfield
- Narrated by: Lou Diamond Phillips, James Redfield
- Length: 9 hrs and 29 mins
- Unabridged
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In the rain forests of Peru, an ancient manuscript has been discovered. Within its pages are nine key insights into life itself - insights each human being is predicted to grasp sequentially; one insight, then another, as we move toward a completely spiritual culture on Earth. Drawing on ancient wisdom, it tells you how to make connections among the events happening in your life right now and lets you see what is going to happen to you in the years to come.
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Does not age well
- By Kenneth Powell on 08-18-20
By: James Redfield
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Always Be the Buyer
- Attracting Other People's Highest Commitment to Your Biggest and Best Standards
- By: Dan Sullivan
- Narrated by: Dan Sullivan, Shannon Waller
- Length: 1 hr and 42 mins
- Unabridged
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Every entrepreneur starts out as a great salesperson. It's how you built and grew your business. But at a certain point, you're creating so much value that you become sought-after in the marketplace. And that's when you become the buyer. No longer will you just take any opportunity that comes your way. No longer will just any customer or client be worth your time and effort. Discover the characteristics of a buyer mindset that attracts others to you, and leave the selling phase of your life behind.
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Not A Book
- By A Rocke on 08-23-20
By: Dan Sullivan
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The 10X Rule
- The Only Difference Between Success and Failure
- By: Grant Cardone
- Narrated by: Grant Cardone
- Length: 7 hrs and 24 mins
- Unabridged
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Extreme success, by definition, lies beyond the realm of normal action. If you want to achieve extreme success, you can’t operate like everybody else and settle for mediocrity. You need to remove luck and chance from your business equation, and lock in massive success. The 10X Rule shows you how!
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Not what I expected, and very happy it's not.
- By ToddS on 09-19-13
By: Grant Cardone
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Willpower Doesn't Work
- By: Benjamin Hardy
- Narrated by: Benjamin Hardy
- Length: 5 hrs and 35 mins
- Unabridged
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We rely on willpower to create change in our lives...but what if we're thinking about it all wrong? In Willpower Doesn't Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad—one that is bound to lead to failure. Instead of "white-knuckling" your way to change, you need to instead alter your surroundings to support your goals. This book shows you how.
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Poor execution
- By Axle on 09-18-18
By: Benjamin Hardy
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Buy Back Your Time
- Get Unstuck, Reclaim Your Freedom, and Build Your Empire
- By: Dan Martell
- Narrated by: Dan Martell
- Length: 8 hrs and 4 mins
- Unabridged
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. This is at the heart of the message that has made Dan Martell the world’s most popular SaaS (Software-as-a-Service) coach. Now, in his first book, Buy Back Your Time, he teaches entrepreneurs at every level how to scale their business, fast, while avoiding burnout.
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… by micromanaging
- By John Bales on 02-23-23
By: Dan Martell
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How to Consciously Design Your Ideal Future
- By: Benjamin P. Hardy
- Narrated by: Phillip Church
- Length: 2 hrs and 48 mins
- Unabridged
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Animals are the direct product of their environment. They reactively evolve over time based on external circumstances. The process of their evolution is slow and random. Human beings are the indirect product of their environment. Although the environment is the medium through which humans adapt and evolve, our choices determine our environments. This is the fundamental difference. We get to decide the course and intensity of our personal evolution by intelligently designing our environments.
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So disappointed
- By Amazon Customer on 10-15-20
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Personality Isn't Permanent
- Break Free from Self-Limiting Beliefs and Rewrite Your Story
- By: Benjamin Hardy
- Narrated by: Sean Pratt
- Length: 7 hrs and 16 mins
- Unabridged
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Psychologist and best-selling author Benjamin Hardy, PhD, debunks the pervasive myths about personality that prevent us from learning - and provides bold strategies for personal transformation.
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Wow! One of my top choices in the self help category
- By Amazon Customer on 07-29-20
By: Benjamin Hardy
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A New Earth
- Awakening Your Life's Purpose
- By: Eckhart Tolle
- Narrated by: Eckhart Tolle
- Length: 9 hrs and 12 mins
- Unabridged
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Humanity now, perhaps more than in any previous time, has an opportunity to create a new, saner, more loving world. This will involve a radical inner leap from the current egoic consciousness to an entirely new one. In illuminating the nature of this shift in consciousness, Tolle describes in detail how our current ego-based state of consciousness operates. Then gently, and in very practical terms, he leads us into this new consciousness. We will come to experience who we truly are and learn to live and breathe freely.
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A Realized Being Shares In Person...a rare find.
- By Mr. Word Sponge on 12-05-09
By: Eckhart Tolle
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The Laws of Lifetime Growth
- Always Make Your Future Bigger than Your Past
- By: Dan Sullivan, Catherine Nomura
- Narrated by: Jeff Hoyt
- Length: 2 hrs and 50 mins
- Unabridged
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Growth is a fundamental human need. It is at the root of everything that gives us a feeling of accomplishment, satisfaction, meaning, and progress. Yet many people find their growth stalled at some point. In The Laws of Lifetime Growth, Dan Sullivan and Catherine Nomura offer 10 simple laws that everyone can use to keep a fresh, innovative perspective on their lives and the world around them.
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Rich with Wisdom
- By jarpc on 05-21-19
By: Dan Sullivan, and others
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The 12 Week Year
- Get More Done in 12 Weeks than Others Do in 12 Months
- By: Brian P. Moran, Michael Lennington
- Narrated by: Tom Pile
- Length: 5 hrs and 17 mins
- Unabridged
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Most organizations and individuals work in the context of annual goals and plans; a 12-month execution cycle. Instead, The 12 Week Year avoids the pitfalls and low productivity of annualized thinking. This book redefines your "year" to be 12 weeks long. In 12 weeks, there just isn't enough time to get complacent, and urgency increases and intensifies. The 12 Week Year creates focus and clarity on what matters most and a sense of urgency to do it now. In the end more of the important stuff gets done and the impact on results is profound.
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Good idea but…
- By Mercedes on 02-08-23
By: Brian P. Moran, and others
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The Entrepreneur's Journey
- 8 Steps from Inspiration to Global Impact
- By: Alon Braun
- Narrated by: Peter Brook
- Length: 4 hrs and 20 mins
- Unabridged
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Unlock the secret to building a business that isn't just insanely profitable but deeply meaningful, freeing you to concentrate on what truly matters. With a unique blend of management theories, practical frameworks and a step-by-step guide to navigating the entrepreneurial landscape, the book offers more than wisdom; it provides a roadmap.
By: Alon Braun
What listeners say about 10x Is Easier than 2x
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- CAMILA
- 07-04-23
Best “how too” business book since Rich Dad, Poor Dad
Best “how too” business book since Rich Dad, Poor Dad. Beyond today’s platitudes and feel good millennial bs.
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3 people found this helpful
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- JohnP
- 06-22-24
Some great ideas hampered by a few issues
There’s some great information and ideas here. Mindset, looking at your work differently, outsourcing, want vs need, and other areas. The Dan Sullivan interviews were interesting too but one flaw - editing. Repeated words, long gaps, it seems like little or no effort was made to tighten it up. I edit my podcast tighter than the interviews in this audiobook. Also wasn’t a fan of the USCC section. There were some interesting takeaways, but felt like an infomercial at times for a gun advocacy company. They could have found a less polarizing company to highlight some of the principles better. The religious references were also off putting at times, but I just ignored them.
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1 person found this helpful
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- Roseann Galvan
- 05-11-23
Dan Sullivan’s Approach to Business is a Game Changer
Caution: this book will change the way you think about EVERYTHING- your business, your time, your life and all of your relationships. If you are happy with the status quo, this is not the book for you.
If you want to grow a business or venture that will serve others while creating a profit for you and your team while also allowing you and your team to have lives outside of work - buy this book or audio for everyone in your organization and in your family.
It is so revolutionary and balanced that it should be required reading in B School - and should be given to therapists to help clients who are sacrificing their marriages and families in the name of building their businesses.
I am in the process of going 10x myself so I will keep this audio at the top of my list for reference and inspiration while I pursue my own massive goals!
This is a masterpiece- super beneficial. My only minor beef is that Ben Hardy has an odd habit of mispronouncing relatively simple words. Oh and I loved the banter between Hardy and Sullivan at the end of each chapter - very natural and thought provoking - worth the price of the audiobook.
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- Marcia Donziger
- 05-16-23
Love this book and concepts
Thank you for reenergizing the vision I had for my life. I love the want Vs need approach as I am a people pleaser and felt like justifying my decisions too much. No more. I’m ready to takeoff and focus on unique ability. Thank you both Ben and Dan for this amazing collaboration. 💖
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- Amazon Customer
- 05-23-23
Transformational
Loved this book so much that I’m now going to start it over and listen again. I’ve been a follower of Dan and Strategic Coach for years and am always inspired by their teaching I appreciated Ben’s contribution and synthesizing the info and adding his take as well. Great examples offered of other entrepreneurs 10xing their lives.
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- Jared and Camille Beckstrand
- 05-31-23
Every Entrepreneur Must Read This!
Complete paradigm shift for entrepreneurs! Stop drowning in your work by eliminating 80% of it and focusing on your unique talents and abilities (your 20%). Foundational principles that are applicable in all areas of life, personal and professional. DEFINITELY recommend for anyone feeling like they are “lost” or “drowning” and in need of some direction.
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- C Shayne
- 06-02-23
Great listening
This book was straight forward and enjoyable to listen too. I would definitely recommend it.
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- Trevor
- 05-22-23
I'm going to have a 10X year thanks to this book!
This book teaches you how to create an amazing life and business by continually 10Xing what you are doing just like you go from being a baby in our mother's arms, to crawling, to walking, to running, to riding a bike, to driving a car, to flying a plane etc. These continual big improvements make our lives so much better! Michaelangelo and Elon Musk are great examples of this.
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- david johansen
- 06-06-23
Amazing book!
This is one of the best and most actionable books I have ever read! I am already seeing results of changes I have made!
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- DreamyReviews
- 05-25-23
Helped me multiply what I get out of experiences
I was already a huge fan of Hardy's books, so for this to be my favorite from him is a big deal. Also, I was excitedly awaiting the release, with the book preordered. It felt like I was waiting a long time for it to be released after it was already finished. As the release date got closer I started to get worried. In the past whenever I was already a huge fan of a creator or series, and then anxiously awaited the seemingly next great thing, I'm usually very disappointed by it. My anticipated excitement doesn't trick me into liking things, but actually has the opposite effect. It works the same way with food for me. So for me to like it this much is a huge deal. Also, I have read over 50 non fiction books that are in some way similar to this one, so once again, not a small feat for me to get this much out of this book.
I started applying the book as I was listening to it, before finishing it. Through the interaction of continuing to listen to this and apply it, I transformed 3 times by the time I finished it! It helped me multiply how much I get out of my experiences and to grow even more rapidly from them.
After listening to this book, whenever someone ends with "Take it easy", I react with "You're into 10x too!?!?"
I wish they sold official merchandise with the title of this book on it, because the title alone is a great reminder and inspirational quote. I have a shirt that says "Slow your roll" with a sloth walking with a boombox and a turtle walking with him. I want to add the title under it, as in "Slow your roll, 10x is easier than 2x".
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