Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side.

In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run without me and why it matters for every entrepreneur, whether you’re a parent or not.

👉 In This Episode, You’ll Learn:

• What I did differently between my first and second maternity leave
• The unexpected way rest sparked my most creative business ideas
• How I built systems and trust that let my business run without me
• Why boundaries, delegation, and support matter more than perfection
• Lessons any business owner can apply to step away without losing momentum

🎧 Tune in for a real-life reminder that taking a break doesn’t have to break your business (and might just be the thing that moves it forward.)

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

If you’ve ever thought, “I think I need a brand strategy… but what even is that?” this episode is your answer.

I’m walking you through the ten essential elements of a strategic brand including what they are, why they matter, and how they shape everything from your messaging to your visuals to your client experience.

We’ll also talk about how to know if your current strategy is lacking (hint: if you're stuck in an endless rebrand loop, this might be why), plus what changes when you actually get it right.

Whether you’re new to business and wanting to start off on the right foot, or a seasoned entrepreneur feeling like your current brand just isn’t cutting it, this episode will give you a clear roadmap for building a brand that actually supports your business growth.

👉 In This Episode, You’ll Learn:

• What brand strategy actually is
• The 10 core elements every strategic brand needs
• How brand strategy simplifies content, design, offers, and marketing
• Signs that your brand strategy isn’t working (and how to fix it)
• Tangible results you’ll see once you’ve nailed your strategy
• How to DIY your strategy or get support with it at any stage of business

🎧 Tune in for a crash course on brand strategy and why it’s the foundation of every smart, sustainable business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.

Book Your Session Here
Promo Code: SFBPOD

You had a great discovery call. You sent the proposal. You were sure this one was going to convert… and then the lead ghosted. Or said no. Or picked someone else.

Cue the internal spiral.

In this episode, I’m sharing the mindset shift that helped me finally stop taking every “no” so personally and why client rejection usually has nothing to do with your talent, likability, or worth. If you’ve ever let a lost lead wreck your confidence, this one’s for you.

👉 In This Episode, You’ll Learn:

• The quote that helped me untangle self-worth from business outcomes
• How to stop taking sales rejection personally
• What leads are actually evaluating when they say yes or no
• Why confidence matters more than perfection in client attraction
• How to lead your brand like a pro even when results aren’t instant
• A better way to show up (without performing for approval)

🎧 Tune in for a mindset reset around sales, rejection, and building a brand that magnetizes the right clients without sacrificing your mental health.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Raise your hand if you’ve ever spent hours creating a gorgeous freebie… only to get 12 downloads and zero sales. 😩 You’re not alone, and you’re definitely not doing it wrong. The online business world has just changed a lot in the last few years.

In this episode, I’m breaking down why traditional lead magnets like checklists, free guides and PDFs aren’t converting like they used to. I'm also giving you five fresh opt-in ideas that are working right now to grow your list and attract more aligned, ready-to-invest leads.

If you want to stop collecting cold leads and start creating real relationships through email, this one’s for you.

👉 In This Episode, You’ll Learn:

• Why your email list still matters
• What today’s online audience really wants from a lead magnet
• Five email opt-in ideas that are working right now
• The lead magnet that’s grown my list faster than anything else
• How to use different types of opt-ins for different buyer stages
• The biggest key to getting any lead magnet to work for you

🎧 Tune in for a fresh take on email list building, five high-converting opt-in ideas that actually work, and permission to ditch the dusty PDF for something more engaging and effective.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit
➡️ Blog Post: How I Created a Quiz Lead Magnet in Under a Day Using Interact

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

If you’ve ever started to spiral because you still don’t have your niche nailed down… take a breath. You’re not behind. You’re not broken. And you’re definitely not the only one.

In this episode, I’m breaking down what niching actually is, why it gets so much hype in the online business world, and what matters way more than picking a hyper-specific ideal client.

Whether you're early in business, pivoting, or just feeling stuck in the “I should have this figured out by now” loop, this episode will help you zoom out and focus on what really moves the needle.

👉 In This Episode, You’ll Learn:

• What a niche actually is (and what it’s not)
• The real reason coaches and courses obsess over niching
• Why a narrow niche doesn’t automatically mean more clients
• How to actually find your niche over time
• What to focus on instead of trying to perfect your ICA
• My honest story about picking the “wrong” niche and having to pivot

🎧 Tune in for a refreshing perspective on niching and permission to build a business before you’ve figured it all out.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Do you really need to scale your business to be successful? In this episode, I’m chatting with my longtime friend and creative ops expert Liz Strong of Lux + Vita about what it means to stay small on purpose and why that might actually be the smartest business move you can make.

We dive into the behind-the-scenes of Liz’s recent rebrand, her evolution from designer to VA to OBM and now studio manager, and the intentional decisions she’s made to build a business that supports her life (not the other way around).

This episode is equal parts strategy, real talk, and permission to stop chasing more.

👉 In This Episode, You’ll Learn:

• What a studio manager actually is (and how it compares to a VA or OBM)
• How Liz’s rebrand helped her show up more confidently and attract the right clients
• What it looks like to lead with values rather than just visuals
• The biggest mistakes people make when trying to scale (and what to do instead)
• Why staying small on purpose can be a power move
• How Liz runs a thriving business while her 4-year-old at home full-time (and the lessons she’s learned along the way)

🎧 Tune in for a candid convo on redefining success, building a business that fits your life, and embracing salty vibes and strong systems.

🔗 Links & Resources:
➡️ Follow Liz on Instagram @luxandvitadsn
➡️ Check out Lux + Vita's New Website
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.

Book Your Session Here
Promo Code: SFBPOD

Before I ever started designing brands or running an agency, I was pushing carts and boxing groceries at Costco and honestly? That job taught me more about running a successful business than most of my marketing classes in college.

In this episode, I’m sharing the unexpected (but important) business lessons I learned working at one of the most trusted retail brands in the world. From how they treat employees to how they build customer loyalty without flashy marketing, we’ll unpack how you can apply Costco’s core values to your own online business.

If you’ve ever wondered how to create a brand that clients come back to again and again, this one’s for you.

👉 In This Episode, You’ll Learn:

• Why how you treat your team directly impacts how they show up for your business
• What pushing carts in the rain taught me about leadership and company culture
• How Costco uses simplicity to build trust and why it works
• Why quality will always win (and how to build a reputation around it)
• How consistency builds brand recognition and loyalty

🎧 Tune in for a deep dive into brand loyalty, leadership, and building a business that lasts

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤