If you’ve ever started to spiral because you still don’t have your niche nailed down… take a breath. You’re not behind. You’re not broken. And you’re definitely not the only one.

In this episode, I’m breaking down what niching actually is, why it gets so much hype in the online business world, and what matters way more than picking a hyper-specific ideal client.

Whether you're early in business, pivoting, or just feeling stuck in the “I should have this figured out by now” loop, this episode will help you zoom out and focus on what really moves the needle.

👉 In This Episode, You’ll Learn:

• What a niche actually is (and what it’s not)
• The real reason coaches and courses obsess over niching
• Why a narrow niche doesn’t automatically mean more clients
• How to actually find your niche over time
• What to focus on instead of trying to perfect your ICA
• My honest story about picking the “wrong” niche and having to pivot

🎧 Tune in for a refreshing perspective on niching and permission to build a business before you’ve figured it all out.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤