Two babies. Two maternity leaves. And somehow… a stronger, more sustainable business on the other side.

In this episode, I’m giving you a behind-the-scenes look at how stepping away from my business (twice) reshaped the way I lead, work, and grow. From what I got right to what I totally missed the first time around, I’m sharing what these seasons taught me about building a business that can run without me and why it matters for every entrepreneur, whether you’re a parent or not.

👉 In This Episode, You’ll Learn:

• What I did differently between my first and second maternity leave
• The unexpected way rest sparked my most creative business ideas
• How I built systems and trust that let my business run without me
• Why boundaries, delegation, and support matter more than perfection
• Lessons any business owner can apply to step away without losing momentum

🎧 Tune in for a real-life reminder that taking a break doesn’t have to break your business (and might just be the thing that moves it forward.)

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

If you’ve ever thought, “I think I need a brand strategy… but what even is that?” this episode is your answer.

I’m walking you through the ten essential elements of a strategic brand including what they are, why they matter, and how they shape everything from your messaging to your visuals to your client experience.

We’ll also talk about how to know if your current strategy is lacking (hint: if you're stuck in an endless rebrand loop, this might be why), plus what changes when you actually get it right.

Whether you’re new to business and wanting to start off on the right foot, or a seasoned entrepreneur feeling like your current brand just isn’t cutting it, this episode will give you a clear roadmap for building a brand that actually supports your business growth.

👉 In This Episode, You’ll Learn:

• What brand strategy actually is
• The 10 core elements every strategic brand needs
• How brand strategy simplifies content, design, offers, and marketing
• Signs that your brand strategy isn’t working (and how to fix it)
• Tangible results you’ll see once you’ve nailed your strategy
• How to DIY your strategy or get support with it at any stage of business

🎧 Tune in for a crash course on brand strategy and why it’s the foundation of every smart, sustainable business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.

Book Your Session Here
Promo Code: SFBPOD