If you’ve ever thought, “I think I need a brand strategy… but what even is that?” this episode is your answer.

I’m walking you through the ten essential elements of a strategic brand including what they are, why they matter, and how they shape everything from your messaging to your visuals to your client experience.

We’ll also talk about how to know if your current strategy is lacking (hint: if you're stuck in an endless rebrand loop, this might be why), plus what changes when you actually get it right.

Whether you’re new to business and wanting to start off on the right foot, or a seasoned entrepreneur feeling like your current brand just isn’t cutting it, this episode will give you a clear roadmap for building a brand that actually supports your business growth.

👉 In This Episode, You’ll Learn:

• What brand strategy actually is
• The 10 core elements every strategic brand needs
• How brand strategy simplifies content, design, offers, and marketing
• Signs that your brand strategy isn’t working (and how to fix it)
• Tangible results you’ll see once you’ve nailed your strategy
• How to DIY your strategy or get support with it at any stage of business

🎧 Tune in for a crash course on brand strategy and why it’s the foundation of every smart, sustainable business.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

Book Your Stand Out Brand Strategy Session Today!

In just 90mins you'll the clarity, tools, and plan you need to build a brand that can grow with your business. From your messaging and audience to voice and positioning, we'll turn the chaotic, jumbled, and half-baked thoughts in head into a polished brand strategy that finally makes sense.

Book Your Session Here
Promo Code: SFBPOD