Raise your hand if you’ve ever spent hours creating a gorgeous freebie… only to get 12 downloads and zero sales. 😩 You’re not alone, and you’re definitely not doing it wrong. The online business world has just changed a lot in the last few years.

In this episode, I’m breaking down why traditional lead magnets like checklists, free guides and PDFs aren’t converting like they used to. I'm also giving you five fresh opt-in ideas that are working right now to grow your list and attract more aligned, ready-to-invest leads.

If you want to stop collecting cold leads and start creating real relationships through email, this one’s for you.

👉 In This Episode, You’ll Learn:

• Why your email list still matters
• What today’s online audience really wants from a lead magnet
• Five email opt-in ideas that are working right now
• The lead magnet that’s grown my list faster than anything else
• How to use different types of opt-ins for different buyer stages
• The biggest key to getting any lead magnet to work for you

🎧 Tune in for a fresh take on email list building, five high-converting opt-in ideas that actually work, and permission to ditch the dusty PDF for something more engaging and effective.

🔗 Links & Resources:
➡️ Follow me on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit
➡️ Blog Post: How I Created a Quiz Lead Magnet in Under a Day Using Interact

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤