Business Research

Product List
    • How to Innovate with Minimum Viable Products and Rapid Customer Feedback
    • By: Dan Olsen
    • Narrated by: Walter Dixon
    • Length: 9 hrs and 54 mins
    • Release date: 05-19-16
    • Language: English
    • 4.5 out of 5 stars 655 ratings
    • The missing manual on how to apply Lean Startup to build products that customers love....

    Regular price: $25.78 or 1 credit

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    • 10 Universal Truths Every Salesperson Needs to Know
    • By: Shari Levitin
    • Narrated by: Shari Levitin
    • Length: 7 hrs and 3 mins
    • Release date: 11-12-19
    • Language: English
    • 5 out of 5 stars 37 ratings
    • Author Shari Levitin, creator of the Third-Level Selling system, offers a dynamic framework for effective selling in the Digital Age. Unlike other sales books that focus on abstract tips or techniques, Heart and Sell offers a science based real-world approach....

    Regular price: $17.19 or 1 credit

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    • The Real Reason Features and Benefits Selling Doesn't Work
    • By: Greg Nanigian
    • Narrated by: Graham Rowat
    • Length: 3 hrs and 48 mins
    • Release date: 12-29-20
    • Language: English
    • 4.5 out of 5 stars 18 ratings
    • Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you....

    Regular price: $11.17 or 1 credit

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    • The New Strategy for Reaching the World’s Most Powerful Consumers
    • By: Bridget Brennan
    • Narrated by: Vanessa Daniels
    • Length: 7 hrs and 22 mins
    • Release date: 10-11-16
    • Language: English
    • 4.5 out of 5 stars 71 ratings
    • If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy....

    Regular price: $13.75 or 1 credit

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    • A Guide to Conducting Research that Drives Businesses
    • By: Anne Beall
    • Narrated by: Virtual Voice
    • Length: 4 hrs and 6 mins
    • Release date: 03-24-24
    • Language: English
    • Not rated yet
    • For a company to embrace market research as a facilitator of change, it must be willing to take the approach that makes the most impact on its ...

    Regular price: $9.99 or 1 credit

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    • How We Relate to People, Products, and Companies
    • By: Chris Malone, Susan T. Fiske
    • Narrated by: Sean Runnette
    • Length: 5 hrs and 58 mins
    • Release date: 10-15-13
    • Language: English
    • 4.5 out of 5 stars 66 ratings
    • Customers everywhere describe their interactions with companies in a deeply personal way: We hate our banks, love our smartphones, and think the cable company is out to get us....

    Regular price: $16.23 or 1 credit

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    • By: Lisa Zimmer Hatch, Scott A. Hatch
    • Narrated by: Coleen Marlo
    • Length: 12 hrs and 28 mins
    • Release date: 06-25-19
    • Language: English
    • 4 out of 5 stars 30 ratings
    • The demand for paralegal professionals is exploding, and Paralegal Career For Dummies, 2nd Edition explains the skills and requirements needed to pursue this rewarding career. Inside, you'll discover the ins and outs of paralegal skills....

    Regular price: $21.49 or 1 credit

    Sale price: $21.49 or 1 credit

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    • Using Brain Science to Build Better Products
    • By: John Whalen PhD
    • Narrated by: Mitchell Dorian
    • Length: 4 hrs and 43 mins
    • Release date: 05-18-21
    • Language: English
    • 4.5 out of 5 stars 63 ratings
    • User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience....

    Regular price: $11.17 or 1 credit

    Sale price: $11.17 or 1 credit

    • Create Zealots for Your Brand, Your Company, and Your Future
    • By: Patrick Hanlon
    • Narrated by: Alan Sklar
    • Length: 7 hrs and 50 mins
    • Release date: 05-17-06
    • Language: English
    • 4 out of 5 stars 388 ratings
    • What is it that made Starbucks an overnight sensation and separated it from other coffee house companies....

    Regular price: $14.61 or 1 credit

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    • Creating a Subscription Business in Any Industry
    • By: John Warrillow
    • Narrated by: Don Hagen
    • Length: 5 hrs and 15 mins
    • Release date: 02-05-15
    • Language: English
    • 4.5 out of 5 stars 1,041 ratings
    • Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon....

    Regular price: $24.06 or 1 credit

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    • The Shockingly High Cost of Cheap Fashion
    • By: Elizabeth L. Cline
    • Narrated by: Amy Melissa Bentley
    • Length: 7 hrs and 52 mins
    • Release date: 12-27-16
    • Language: English
    • 4.5 out of 5 stars 165 ratings
    • Cheap fashion has changed the way most Americans dress. Stores ranging from discounters like Target to fast fashion chains like H&M now offer the newest trends at low prices....

    Regular price: $14.61 or 1 credit

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    • The Unbeatable Strategy of Loving Customers
    • By: Fred Reichheld, Darci Darnell, Maureen Burns
    • Narrated by: Walter Dixon
    • Length: 8 hrs and 37 mins
    • Release date: 12-31-21
    • Language: English
    • 4.5 out of 5 stars 75 ratings
    • Few management ideas have spread so far and so wide as the Net Promoter System (NPS). Created by author and loyalty guru Fred Reichheld, companies across the spectrum have adopted it....

    Regular price: $17.19 or 1 credit

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    • The Psychology of Persuasion
    • By: Robert B. Cialdini
    • Narrated by: Robert B. Cialdini
    • Length: 20 hrs and 43 mins
    • Release date: 05-04-21
    • Language: English
    • 4.5 out of 5 stars 2,215 ratings
    • In this science-driven guide to persuasion Robert Cialdini applies the psychology of why people say yes to help you succeed in business and life.

    Regular price: $33.29 or 1 credit

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    • How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
    • By: Robbie Kellman Baxter
    • Narrated by: Caroline Miller
    • Length: 6 hrs and 16 mins
    • Release date: 09-24-21
    • Language: English
    • 5 out of 5 stars 24 ratings
    • Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and Target....

    Regular price: $17.19 or 1 credit

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    • How to Embrace Complaints and Keep Your Customers
    • By: Jay Baer
    • Narrated by: Jay Baer
    • Length: 5 hrs and 36 mins
    • Release date: 03-01-16
    • Language: English
    • 4.5 out of 5 stars 238 ratings
    • Technology has evaporated the barriers of complaint. With smartphones and always-on Internet access, consumers complain more often and across more channels....

    Regular price: $24.06 or 1 credit

    Sale price: $24.06 or 1 credit

    • What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
    • By: Gad Saad, David M. Buss - foreword
    • Narrated by: Matthew Josdal
    • Length: 11 hrs and 21 mins
    • Release date: 12-03-19
    • Language: English
    • 4.5 out of 5 stars 106 ratings
    • For anyone interested in the biological basis of human behavior or simply in what makes consumers tick-marketing professionals, advertisers, psychology mavens, and consumers themselves - this is a fascinating listen....

    Regular price: $17.19 or 1 credit

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    • 100 Ways to Persuade and Convince Consumers with Neuromarketing
    • By: Roger Dooley
    • Narrated by: Mark Ashby
    • Length: 7 hrs and 14 mins
    • Release date: 07-09-20
    • Language: English
    • 4.5 out of 5 stars 29 ratings
    • Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns....

    Regular price: $17.19 or 1 credit

    Sale price: $17.19 or 1 credit

    • The Science Behind Why We Buy
    • By: Phil P. Barden
    • Narrated by: Graham Mack
    • Length: 9 hrs and 52 mins
    • Release date: 11-15-22
    • Language: English
    • 4 out of 5 stars 6 ratings
    • If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing....

    Regular price: $17.19 or 1 credit

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    • The Curious Economics of Contemporary Art
    • By: Don Thompson
    • Narrated by: Adam Verner
    • Length: 10 hrs and 29 mins
    • Release date: 02-07-17
    • Language: English
    • 4.5 out of 5 stars 194 ratings
    • Intriguing and entertaining, The $12 Million Stuffed Shark is a Freakonomics approach to the economics and psychology of the contemporary art world....

    Regular price: $15.47 or 1 credit

    Sale price: $15.47 or 1 credit

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    • Decision-Making Beyond the Numbers
    • By: John Kay, Mervyn King
    • Narrated by: Roger Davis
    • Length: 15 hrs and 50 mins
    • Release date: 03-17-20
    • Language: English
    • 4.5 out of 5 stars 100 ratings
    • Radical uncertainty changes the way we should think about decision-making. For over half a century economics has assumed that people behave rationally by optimizing among well-defined choices....

    Regular price: $21.49 or 1 credit

    Sale price: $21.49 or 1 credit

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