Showing results by narrator "Julie McKay" in All Categories

Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools - such as benefit laddering and word-of-mouth marketing - that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, Smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more.

Alex Cassidy's parents always said they'd move heaven and earth to ensure she married well. And this time, they did! After all, Alex was turning thirty and still had no husband - that was a combination they just could not live with. The day she turned 3-0, Alex woke to find, at the foot of her bed, looking dapper and doting, the ghosts of her parents. Most ghosts were fleeting apparitions, but Alex's ghosts were here to stay... at least until they delivered her birthday present - Mr. Right!

Writer Halley Brennan couldn't dream up a better love story than her own. Married for eleven years, she and her husband, Adam, are still living their happily ever after. They both know what they want - and don't want - for their life together. And that includes being child-free. But when one of them has a change of heart about wanting a baby, it brings their marriage and life plans into harsher focus. Devastated that this bombshell might destroy their relationship, Halley finds comfort in her closest friends.

Dolphins are magical creatures: They comfort the heartbroken, rescue the lost, even heal the sick. At the Hope Key Dolphin Assisted Therapy center in Florida dolphins use their healing powers to help autistic children communicate and to soothe other troubled people. But what if you don't want help? What if you've gone so far down the wrong path that you can't go back? Katy Grant can't see any way back from the path her life has taken. And she doesn't really care. Working at Hope Key keeps her out of jail. And it just might give her the chance at revenge she wants on the man who ruined her life.

Americans are disgusted with watching politicians screaming and yelling at one another on television. But does all the noise really make a difference? Drawing on numerous studies, Diana Mutz provides the first comprehensive look at the consequences of in-your-face politics. Her book contradicts the conventional wisdom by documenting both the benefits and the drawbacks of in-your-face media.

In this second book of the White House national security thriller series, Dr. Cameron Talbot, a famous expert on missile defense systems, returns to investigate how American airplanes could plummet from the sky - though nothing shows up on radar and none of the usual terrorist suspects have claimed responsibility. With the country in a panic and the economy taking a nose-dive, the beautiful scientist finds herself once again enmeshed in international plots as well as a romantic triangle in the highest levels of government.

There's something about a man in uniform…but there’s something about a woman in one, too. When Hallie McCabe meets Philip Johnston at a picnic, she is drawn to his integrity. He is a gentleman. But also an officer. From her ship. Aware of the code against fraternization between officers and enlisted, Hallie conceals her Navy status, hopeful she and her secret will stay hidden on their aircraft carrier until she can figure out a way for them to sail off into the sunset together.

The revised story of Checkmate is the first in The White House National Security series and features young scientist Dr. Cameron Talbot who invents a breakthrough technology to defend against cruise missiles. She needs support from skeptical company officers, funding from a reluctant Congress, and help from Lt. Col. Hunt Daniels, detailed to The White House NSC. With disaster brewing overseas, threats to New Delhi, the Taj Mahal, and to Cameron herself, she and Hunt find themselves enmeshed in terrorist plots and political wrangling at the highest levels.

Suffering from Peter Pan Syndrome and survivor guilt, Navy Seahawk pilot and playboy, Brian “Skylark” Crawford, swears he’ll never settle down, unsure he deserves the happiness promised by marriage - besides, there’s too many hot chicks out there. War widow and veterinarian, Daisy Schneider, swears to love only animals after her Marine pilot husband is killed in Afghanistan. Although she fills her life with work, it fails to put a dent in her loneliness - or the guilt that she might have saved her husband.

Paris Adieu is a coming-of-age tale of life lessons, romance, and self-empowerment all wrapped in the sights, sounds, and smells of Paris. The first time Ava Fodor visits Paris as a 19-year old au pair, she has no idea who she is. Paris introduces Ava to the type of woman she'd like to become. Her French boyfriend introduces her to the concept of being comfortable in her own skin. She's intrigued. If only she knew how...

When Ava Fodor returns to New York from Paris, she leaves behind her budding romance with Pierre and turns her attention to another man: Zsolt Fodor, her father. He's a penniless Hungarian poet transplanted to New York in the wake of the failed 1956 Hungarian uprising. Raised by her New England grandparents, Ava barely knows him. Dramatic, effusive, emotional, he's everything her grandmother warned her against. Yet his crazy conversation fascinates her. His chicken paprikash isn't bad either.

Kerida Nast and her companions have succeeded in finding Jerek Brightwing, the new Luqs of Farama, and uniting him with a part of his Battle Wings, but not all their problems have been solved. Farama is still in the hands of the Halian invaders and their Shekayrin, and it's going to take magical as well as military strength to overcome them. Unexpected help comes from Bakura, the Princess Imperial of the Halians, whose gifts have been suppressed.

When Megan arrives on the cancer ward for her first treatment, she's frustrated to be on the pediatric unit. There's only one other teen there: Jackson Dawes. He's cute, rebellious…and obnoxiously charming. Megan can't stand the way he meets his illness with such positive energy. But when her own friends are scared off by her illness, Megan finds she doesn't really mind Jackson's playful antics. As they begin the tentative stirrings of first love, they also start the most aggressive round of treatments on their tumors. Can the power of first love overcome the heartbreak of cancer?

The Jazz Age comes alive with a love story for the ages: a rugged Prohibition agent and a saucy flapper from one of Appalachia's most notorious bootlegging families.... Manhattan, present day. Ella Hawthorne thinks she's going crazy when she hears strange noises coming from the walls of her new apartment late at night. When she discovers that it used to be home to a speakeasy during the Jazz Age, she's determined to discover the building's secrets.

There are plenty of parenting books out there, but as a working parent there's never been a trusted guide that coaches you how to do well at work and be the loving and engaged mother or father you want to be. Enter Workparent. Whether you're planning a family, pushing for promotion during your kids' teenage years, or at any phase in between, Workparent provides all the advice and assurance you'll need to balance your family and career in your own authentic way.

What do you get when you take a witty housewife with deep, dark secrets and coop her up in a house with a frustratingly demonic dishwasher and a professional killer who just happens to look like The Gladiator? You get a thrilling tour de force of unexpected action that's peppered throughout with comedic beats and seriously dark undertones. From the opening paragraph all the way to the very end, Error Code is a non-stop romp. R. K. Howard is an American author.

Sassy has never been so dangerous. Question: What do you get when you take a witty housewife with deep, dark secrets and coop her up in a house with a frustratingly demonic dishwasher and a professional killer who just happens to look like The Gladiator? Answer: You get a thrilling tour de force of unexpected action that's peppered throughout with comedic beats and seriously dark undertones. From opening paragraph all the way to the very end, Error Code is a non-stop romp.

As close as sisters for 20 years, Sarah and Lauren have been together through high school and college, first jobs and first loves, the uncertainties of their 20s and the realities of their 30s. Sarah, the only child of a prominent intellectual and a socialite, works at a charity and is methodically planning her wedding. Lauren - beautiful, independent, and unpredictable - is single and working in publishing, deflecting her parents' worries and questions about her life and future by trying not to think about the subject herself.