-
Sell More with a Right-Brain Marketing Strategy
- Learn How a Simple Change to Your Product Name and Sales Pitch Can Multiply Your Income
- Narrated by: Jonny Unitus
- Length: 4 hrs and 46 mins
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Publisher's summary
How to make your ads, social media posts, and sales pitches "sticky"--so more people want to buy from you.
"Superb marketing book... I could hardly put the book down after I started reading it." (Joe Wisinski for Readers' Favorite)
Winner of Editor's Pick from Publishers Weekly
Readers' Favorite 5-Star Award Winner
"A strategy-packed business marketing guide" (BookLife from Publishers Weekly)
"Brilliant." (Ryan Bennett, financial consultant)
"One of the most important marketing books you will ever read!" (Mike Scotto, Former div. director of marketing, JCPenney and SCORE Advisory Council)
Welcome to BRAIN GLUE™, the secret to making your ideas “sticky” so they stick to your prospect’s brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations.
Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading….
People buy for emotional reasons. Yet "emotional selling" is missing from most marketing.
That's why so many pros are now using BRAIN GLUE™ to boost the performance of their ads, emails, social media posts, and one-on-one presentations.
Based on sold-out workshops at the US Small Business Administration, here’s how top marketers turn ordinary products into blockbusters (with little or no cost)!
Consider this.
What do the phrase “If the glove doesn’t fit, you must acquit” and the product name Squatty Potty have in common?
More than you probably realize. Both have achieved incredible success by tapping into the right side of their audiences’ brains. How can YOU do the same? This is what I am going to show you. I think you'll be surprised at how easy and powerful this can be.
The answer Is "right-brain" selling.
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Why are you captivated by some people but not by others? Why do you recall some brands yet forget the rest? In a distracted, overcrowded world, how do certain leaders, friends, and family members convince you to change your behavior? Answer: fascination, the most powerful way to influence decision-making. It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.
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Hog your Head with Fascinate!
- By Lanie Evans on 01-19-11
By: Sally Hogshead
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Expert Secrets
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 26 mins
- Unabridged
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
By: Russell Brunson
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Wizard of Ads
- Turning Words into Magic and Dreamers into Millionaires
- By: Roy H. Williams
- Length: 4 hrs and 41 mins
- Unabridged
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With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to multiply the effectiveness of your advertising, understand the tug-of-war between intellect and emotion, and more.
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If you have a hard time hearing don't waste your time
- By Michelle J on 01-09-17
By: Roy H. Williams
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Maximum Influence: 2nd Edition
- The 12 Universal Laws of Power Persuasion
- By: Kurt W Mortensen
- Narrated by: Tim Andres Pabon
- Length: 8 hrs and 49 mins
- Unabridged
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Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.
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Good book
- By Federico Alvarez on 11-21-14
By: Kurt W Mortensen
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Primal Branding
- Create Zealots for Your Brand, Your Company, and Your Future
- By: Patrick Hanlon
- Narrated by: Alan Sklar
- Length: 7 hrs and 50 mins
- Unabridged
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What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?
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Good book, hard to stay interested
- By Axiom Brevity on 11-21-16
By: Patrick Hanlon
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Make Noise
- A Creator's Guide to Podcasting and Great Audio Storytelling
- By: Eric Nuzum
- Narrated by: George Newbern
- Length: 8 hrs and 14 mins
- Unabridged
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Make Noise brings all the wisdom, advice, practical information, and big-picture thinking that any individual or business needs to make a successful podcast. He identifies core principles - such as create empathetically, i.e., think like the audience listens, and stay focused on what’s unique to you and what you have to say. He helps listeners come up with a “Ten Word Description” that will guide them throughout the creative process and then gets into how-tos - how to develop character, story, voice, and more.
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Excellent, thought provoking.
- By William Scott on 09-05-20
By: Eric Nuzum
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You've Got 8 Seconds
- Communication Secrets for a Distracted World
- By: Paul Hellman
- Narrated by: Paul Hellman
- Length: 4 hrs and 37 mins
- Unabridged
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Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising when you consider that the average attention span has dropped to 8 seconds. To break through, says high-stakes communications expert Paul Hellman, you need to focus on your audience, be slightly different, and deliver with finesse.
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I gave him 7200 seconds!
- By Hyytekk on 08-02-19
By: Paul Hellman
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Free Prize Inside!
- The Next Big Marketing Idea
- By: Seth Godin
- Narrated by: Seth Godin
- Length: 2 hrs and 58 mins
- Unabridged
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Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.
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Another gem from Seth
- By Daryl on 12-29-09
By: Seth Godin
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Ditch the Pitch
- By: Steve Yastrow
- Narrated by: Steve Yastrow
- Length: 3 hrs and 41 mins
- Unabridged
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In today's world, customers don't want to hear sales pitches, but many salespeople still rely on them. In this breakthrough audiobook, Steve Yastrow, founder of a successful business strategy consulting firm, asks us to throw out everything we've been taught about pitching to customers. His advice: "Tear up your sales pitch and instead improvise persuasive conversations."
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A bad strawman pitch on why pitching doesn't work
- By Jeff Gibbard on 01-09-21
By: Steve Yastrow
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The Mackay MBA of Selling in The Real World
- By: Harvey Mackay
- Narrated by: Tim Wheeler
- Length: 8 hrs and 34 mins
- Unabridged
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Harvey Mackay is a legend - his bestsellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now he’s back with the sum total of decades of sales know-how - teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. The human touch is still the most important tool a salesperson has.
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Empty rah-rah
- By Eric on 12-12-11
By: Harvey Mackay
What listeners say about Sell More with a Right-Brain Marketing Strategy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Maddox
- 11-10-22
Timeless, an essential marketing resource!
The information in this audiobook is easily worth as much as a course that costs $500 or $1000. There are countless resources about marketing online and plenty of competition in the form of other marketing books. This audiobook beats those by a mile.
The information is always presented in a logical, non-technical, and easy-to-understand fashion. The author uses contemporary examples, such as Elizabeth Holmes of Theranos in Chapter 3, to convey complex concepts like simplifying the message for the target consumer.
There is much more to say about this audiobook than I can fit in this short review. Whether you are an experienced marketing professional or a complete beginner, there is plenty to learn from this audiobook. The author clearly has a passion for the subject and did their homework.
In my opinion, you're leaving sales on the table if you don't get this audiobook. 10/10
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- C. Clark
- 11-09-22
Great book
In Chapter 7, Triggering Oxytocin, it was very interesting on how the author tied the hormone Oxytocin to selling/marketing. When something or someone makes us laughs or grabs our attention, our body releases Oxytocin, aka the feel-good hormone which makes relationship building and persuasion easier. The author then goes to explain that humoring others releases Oxytocin which makes them more receptive to what you are proposing or selling. This book is filled with easy ways to market through emotional selling.
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- Jayme C
- 11-12-22
A must-buy
Having an MBA and working in corporate for a long time including in advertising and sales, I have read a lot of books about business, communication, sales, writing, and influence. This book has ideas I have not seen before, and they’re brilliant. Some excerpts that really stuck with me included the acronym STEAM ATTRACTORS, “owning the mantra of calm confidence,” how laughers are buyers, and the myriad of specific examples of real-life applications of companies that used these techniques successfully—or not.
Books on these topics can be quite dry, but this is a radiant exception. It was hard for me to put it down because the storytelling and the narration are so compelling.
If you apply even 10% of the suggestions and evidence-based wisdom contained in this book, you will see a radical difference in the way you show up in business and in any area of your life in which you are looking to be noticed and influential. Don’t sleep on this—this book is likely to be on top business book lists for years to come.
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- WILDANGEL
- 11-12-22
I'm a fan
Well, you want to know if you should buy this book. Heck yeah you should!!! As a new entrepreneur starting to launch my medical spa, this book had me rethinking my whole marketing process, from renaming my products to changing my slogan. YES!!! It was that powerful. Bond described 14 persuasion triggers that will ignite your clients buying brain in ways you didn’t know existed. The author used his marketing background to simplify the subject and without a doubt grabbed the reader’s attention. It was captivating, interesting, educational and a career changing to say the least. Well done!!!
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- MakedaTene
- 11-11-22
The MOST Persuasive Book Ever
First of all, I must say that this is one of the best books I’ve come across this ENTiRE year. This is the type of book that has the power to change my business , attitude , productiveness and ultimately my life.
I started listening to this book while in the gym, and I can’t tell you how many times I had to stop my reps in order to take notes on my phone! I’m sure others were thinking “look at this girl texting”, but oh no —I was downloading game
changing information !
The author does a magnificent job making this book interesting from beginning to the end. I love the real life examples used in between the knowledge he drops. I was literally laughing out loud and enjoying talking along with the catch phrases that are in our collective subconscious.
The author insists that to become a more proficient and successful seller and influencer, we must come up with phrases that will trigger the emotions. As he says “emotions are more powerful than logic”. He reminded us of the global phrase Attorney Johnny Cochran used to get OJ off : “If the glove don’t fit you just acquit”. Forget about grammatical correctness. This phrase resonated to the entire world. It was made stronger, as the author states, by the entire world watching OJ struggling to put on that glove. A visual combined with a winning phrase —case closed !
I had never heard of the term “brain glue”, but now I understand it completely ! WOW! I wish I had this book years ago! But as the author tells us, the time to start implementing these strategies is RIGHT NOW, without over thinking it. Some of the most successful sellers in the world use the strategies the author presents. They have converted to billions of sales.
I absolutely adored the story the author relates of his brother who secured an Avon deal by asking the “power decision makers” one simple question. When you get to this part, you’ll know exactly what I mean! That Epic “Ah Ah” moment in action.
I’m in the process of preparing a TV show for pitch, so I feel completely blessed to have come across this book at the perfect time. The author touches on how these principles are also applied to the entertainment industry including pitching a television project ! The power of persuasion can work in every aspect of your life. Once this is mastered, the things we can manifest and accomplish are as abundant as the drops of water on the shores of the beautiful Pacific Ocean. ;-) (I’m learning !)
I have to use both hands and feet on this book! I give it 4 thumbs up and let me use my sons’ as well —8 thumbs up from my household !!!
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- Donald Lakeberg
- 11-10-22
Great information
Makes you think, evaluate and reconsider how you conduct your sales presentation. great information 👍
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- Unknown
- 11-12-22
Proven Gold. James I Bond and Jonny Unitus kept me fully engaged the entire book.
James I Bond has done the research, and the Proof is in the Pudding. With quotes and ads that take you back in time, to current success stories, this strategy is a no-brainer for someone who wants their products to catch everyone’s attention and SELL!!!
Perfect amount of light humor paired with the enthusiastic reading from Unitus = GOLD.
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- Ines Marinelli
- 11-14-22
This is gold!
I love that the author came up with the concept of "brain glue" and I was so interested in learning more that I listened to the whole audiobook within one day. I really enjoyed his perspective on behavioral marketing and his personal anecdotes here a there to explain concepts which made it super clear, fun and easy to understand.
The audiobook is incredibly engaging (probably why I could not put it down). I am building a company myself and I am now rethinking my marketing strategies based on James advice and ideas. I am looking forward to see what I can accomplish!
Recommended to anyone building their company and getting into marketing.
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- Vincent Sullivano
- 01-05-23
Relevant info and an easy listen!
The author highlighted many key dynamics of behavior and communication. Was first thrown by the repetition of some info but realized that was on purpose shortly thereafter. Enjoy!
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- Nir
- 11-19-22
Fantastic!
Absolutely fantastic book. This is a very engaging book with excellent content and narration. Contains many humorous anecdotes that keep the listener hooked that it is hard to put the book down without completing it. Glad to have found it just at the right time that I myself am in the process of starting a new business… the timing could have not been better. Definitely worth listening to it again as again as it is loaded with lots of valuable information. Highly recommend!!!
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