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Break Through the Noise
- The Nine Rules to Capture Global Attention
- Narrated by: Luis Moreno
- Length: 7 hrs and 1 min
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
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Buying In
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- Length: 9 hrs and 21 mins
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Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the real changes in the way modern consumers relate to their brands of choice. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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Lets you in on the secret...
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The Innovation Secrets of Steve Jobs
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In The Innovation Secrets of Steve Jobs, best-selling author Carmine Gallo reveals the qualities that make the Apple co-founder the most innovative leader in business today. Each principle is backed with research, quotes, and first-person interviews with experts and business leaders, as well as specific ideas for applying those principles to every business, large or small.
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awful
- By Thomas on 10-15-11
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Meatball Sundae
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
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Expert Secrets
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Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Good, but it’s totally different than the physical book.
- By Don Rhoads on 10-05-21
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What listeners say about Break Through the Noise
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- Amazon Customer
- 01-11-20
WOW!!
If you are trying to start in the social media world, this book will guide you through some of the best steps and ideas to take.
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- FABIO HART
- 05-08-22
NOT A GOOD BOOK TO BE
THE BOOK IS NOT WHAT I THOUGHT IT WOULD BE. THE BOOK TELL STORIES IN AWAY THAT I DONT THINK MOST PEOPLE WILL GRAB TO EXECUTE. THE TITLE IS MISLEADING ON THIS BOOK.
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- Theo
- 03-03-20
Crush the headline... duh!
I found this book to be quite shallow and pedantic. I basically listened for 7 hours of an infomercial on how great shareability is. Although, the book had some good advice on being shareable but lacked the depth to help small businesses to be shareable.
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