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Platform
- The Art and Science of Personal Branding
- Narrated by: Cynthia Johnson
- Length: 6 hrs and 34 mins
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Publisher's summary
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson.
In the modern world, influence is everything, and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.
Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
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Critic reviews
“Who sees you and what do they see? Here are wise strategies and useful tactics that will help you make an impact.” (Seth Godin, author of This Is Marketing)
“Johnson has created what will become a ‘go-to’ bible of building a personal brand.... This book is a must read for someone with an audience of one or one million.” (Plastic Jesus, street artist)
“Platform is the best guide to help you imagine the brand you should and could be known for in the world, because you don’t want to leave YOUR brand up to the world’s imagination.” (Dr. Mark Goulston, author of Just Listen)
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Whether you're an entrepreneur, an intrapreneur, or a not-for-profit leader, there's no shortage of advice on such topics as writing a business plan, recruiting, raising capital, and branding. In fact there are so many books, articles, and websites that many startups get bogged down to the point of paralysis, or they focus on the wrong priorities and go broke before they discover their mistakes.
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Like a collection of about.com articles
- By Lee on 06-15-15
By: Guy Kawasaki
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Women in Tech
- Take Your Career to the Next Level with Practical Advice and Inspiring Stories
- By: Tarah Wheeler
- Narrated by: Tarah Wheeler
- Length: 7 hrs and 1 min
- Unabridged
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Geared toward women who are considering getting into tech, or those already in a tech job who want to take their career to the next level, this book combines practical career advice and inspiring personal stories from successful female tech professionals Brianna Wu, Angie Chang, Keren Elazari, Katie Cunningham, Miah Johnson, Kristin Toth Smith, and Kamilah Taylor. Written by a female startup CEO and featuring a host of other successful contributors.
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Fantastic, motivating and superb advice!
- By EuropeanCaliGRL on 12-29-17
By: Tarah Wheeler
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Friend of a Friend...
- Understanding the Hidden Networks That Can Transform Your Life and Your Career
- By: David Burkus
- Narrated by: P. J. Ochlan
- Length: 7 hrs and 53 mins
- Unabridged
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What if the best way to grow your network isn't by introducing yourself to strangers at cocktail parties, handing out business cards, or signing up for the latest online tool, but by developing a better understanding of the existing network that's already around you? We know that it's essential to reach out and build your network. But did you know that it's actually your weaker or former contacts who will be the most helpful to you? Or that many of our best efforts at meeting new people simply serve up the same old opportunities we already have?
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The reality of human networks - How to Navigate, Create & Use them!
- By T.Om on 11-07-18
By: David Burkus
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Book Yourself Solid, Third Edition
- The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling
- By: Michael Port
- Narrated by: Michael Port
- Length: 9 hrs and 54 mins
- Unabridged
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Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.
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One of the best.
- By Amazon Customer on 02-02-19
By: Michael Port
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Reality Check
- Outsmarting, Outmanaging, and Outmarketing Your Competition
- By: Guy Kawasaki
- Narrated by: Paul Boehmer
- Length: 14 hrs and 53 mins
- Unabridged
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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.
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The Reality of Reality Check
- By Ben on 08-18-09
By: Guy Kawasaki
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Youtility
- Why Smart Marketing Is About Help Not Hype
- By: Jay Baer
- Narrated by: Marcus Sheridan, Jay Baer
- Length: 4 hrs and 51 mins
- Unabridged
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Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
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Good Framing, Examples and Supporting Concepts
- By Adam Helweh on 10-13-13
By: Jay Baer
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The Referral Engine
- Teaching Your Business to Market Itself
- By: John Jantsch
- Narrated by: John Jantsch
- Length: 6 hrs and 49 mins
- Unabridged
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The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends....
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A misleading Title results in a hidden gem
- By Dean on 10-13-10
By: John Jantsch
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The Filter Bubble
- What the Internet Is Hiding from You
- By: Eli Pariser
- Narrated by: Kirby Heyborne
- Length: 7 hrs and 32 mins
- Unabridged
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In December 2009, Google began customizing its search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. According to MoveOn.org board president Eli Pariser, Google's change in policy is symptomatic of the most significant shift to take place on the Web in recent years: the rise of personalization.
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Now in the top 3 best books I've ever read
- By Brian Esserlieu on 05-26-11
By: Eli Pariser
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Disruptive Marketing
- What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal
- By: Geoffrey Colon
- Narrated by: Geoffrey Colon
- Length: 6 hrs and 14 mins
- Unabridged
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Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.
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Needed. Valuable. Welcome contribution.
- By Oliver Nielsen on 04-26-17
By: Geoffrey Colon
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Profitable Podcasting
- Grow Your Business, Expand Your Platform, and Build a Nation of True Fans
- By: Stephen Woessner
- Narrated by: Sean Pratt
- Length: 5 hrs and 7 mins
- Unabridged
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The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue - one with far less competition. Podcasting offers rich opportunities, especially if you get in early and do it right.
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Half way thru, nothing worth any of my $$$
- By John Kiz on 12-20-18
By: Stephen Woessner
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
- Unabridged
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- By: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
By: Russell Brunson
What listeners say about Platform
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- KarPBond
- 08-17-20
10 Year Social Media Expert and Personal Branding Photographer finds it VERY impactful
I’ve been a social media professional for 10 years, a content creator for almost 20, and in the last 3 years started adding more personal branding work to my portfolio. I wanted to understand more of the ins and outs of personal branding from a strategic standpoint and not just as a visual exercise (I’m a photographer, videographer and writer) so that I could speak to it confidently with my clients, as well as curate resources of books and materials they could go to that I myself found credible. This will definitely be one of those books. I actually think I now need a physical copy, as there are lots of actionable items that serve almost as a step by step workbook on what to do, that are harder to implement when following the audio format. She does have downloads available on her website which I haven’t accessed yet, but I still think I will want a hard copy of the book so I can use it to make notes and markups.
My only critique of the book is that the author’s reading has less variance in tonality than I would prefer...instead of sounding like she’s teaching (with the natural inflections and rises and falls in energy that come with that), she sounds like she’s trying to channel “very serious reader”. It’s clear and well spoken, so you get the information, but for such a dynamic topic, I personally would have loved a little more personality in the read. It won’t stop me from listening to it again, but it’s just something I noticed.
All in all, it’s the most unique and creative take on building a strong personal brand and social media strategy that I’ve seen.
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1 person found this helpful
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- Rampton
- 05-05-19
Understand How to Start with Personal Branding
I'm a pretty big branding expert so the first couple chapters were a little slow. They teach you how to setup and get started. After chapter four is when it starts getting into techniques the author and you can really start setting yourself apart. Great book.
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- Malcolm
- 02-14-19
Personal branding explained
Great listen. Thorough explanation of the concept with plenty of examples and resources. Definitely going to listen to it again and apply the practices. Easy listen, well articulated and never boring. Have to get the physical copy to keep up with all the information.
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2 people found this helpful
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- Joshua S.
- 03-01-19
Value, in the true sense of the word
Value, in the true sense of the word. Platform will be the most valuable book in my collection for a very long time. It's packed with richly detailed, timely and culturally relevant case studies, building a foundation of theory before deep diving into highly actionable, high value, how-tos, techniques, and workflows. I came away from Platform more intelligent, and significantly more capable. Thank you.
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- DON JUNGQUIST
- 02-11-19
Excellent book, well worth the read
This is a very good book, full of helpful and thought-provoking advice. Cynthia’s personal anecdotes and other stories make the information very easy to relate to and absorb. I highly recommend it to anyone trying to build or improve their personal brand, business, or any other endeavor. I look forward to putting these things into practice in my own life and business.
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2 people found this helpful
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- Amazon Kunde
- 07-16-20
Great book
I love this book it was and still is very helpful, I will go over the step by step process and I can’t wait for the results
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- Allison Kreiger Walsh
- 05-17-19
Cynthia crushed it
Loved the practical, immediately applicable resources discussed and hearing about how Cynthia has successfully grown her personal brand.
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- Xavier Baez Gutierrez
- 03-22-21
Great Book very informative
Is a Book that explain everything about Personal Brand that every professional should know. Cynthia explain everything you need to know
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- Damon Luvisi
- 02-11-19
Refreshing Business Book
A welcomed departure from the traditional entrepreneurial business book!
What I love about this book is that it is a departure from the traditional format of said entrepreneur spending the length of their book to just upsell you on their product and services. Cynthia Johnson uses her story in a subtle manner as a tool to supplement the tactical advice she provides, not use this book to create a bloated autobiography and sales tool.
No matter your goals, she provides honest and thought-provoking language that is concise and easy to follow with usable advice. The audiobook creates the feeling that you are having a conversation and not being spoken too. I can see how this would be easy to go back to as a reference time and time again.
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- Albert C.
- 08-28-19
Some of the audio is choppy.
Excellent book. Useful, helpful information. Well organized.
The recording has some areas chopped off or somewhat squelched.
Worth the listen.
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