Mind Games: The Psychological Playbook for Setters Who Dominate Sales Conversations Audiobook By Jordan Keller cover art

Mind Games: The Psychological Playbook for Setters Who Dominate Sales Conversations

How Top Setters Use FBI Negotiation Tactics, Psychological Triggers, and Tactical Empathy

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Mind Games: The Psychological Playbook for Setters Who Dominate Sales Conversations

By: Jordan Keller
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About this listen

Master the Psychology of Sales & Become an Elite Setter

Most sales setters struggle because they rely on scripts and tactics—but the top 1% know that sales is all about psychology.
In Mind Games, sales expert Ethan Cole breaks down the neuroscience, behavioral triggers, and negotiation techniques that drive human decision-making—giving you the unfair advantage to book more calls, handle objections like a pro, and influence prospects to say yes without resistance.

You’ll learn:
  • How to read between the lines and detect hidden buying signals prospects won’t say out loud.
  • The “Loss Aversion” framework that makes waiting feel riskier than taking action now.
  • FBI negotiation tactics for mirroring, labeling, and guiding conversations without pressure.
  • The scarcity & urgency formulas that create instant momentum—without sounding pushy.
  • How to turn “I don’t have time” and “I need to think about it” into booked calls.
  • The secret to controlling conversations using tonality, calibrated questions, and strategic silence.
  • The path from setter to closer—how to transition into high-ticket sales and 10X your earnings.
If you’re tired of getting ghosted, struggling with objections, or feeling like just another salesperson, this book will rewire how you approach sales—turning you into a high-level influencer who prospects trust, respect, and say YES to.
Ready to unlock the psychology of elite sales conversations?

Get your copy of Mind Games today and start booking more calls with ease.
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