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- The Single Most Important Decision Before Starting Your Business
- Narrated by: Ryan Levesque
- Length: 4 hrs and 32 mins
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Publisher's summary
What type of business should you start?
For the past 10 years, Inc. 500 CEO and number-one national best-selling author, Ryan Levesque - featured for his work in the Wall Street Journal, USA Today, Forbes, and Entrepreneur - has guided thousands of entrepreneurs through the journey of answering this question.
One of the biggest reasons why so many new businesses fail is because in the quest to decide what business to start, most of the conventional wisdom is wrong.
Instead of obsessing over what - as in what should you sell or what should you build - you should first be asking who. As in who should you serve?
The what is a logical question that will come soon enough. But choosing your who is the foundation from which all other things are built.
That is what this book is all about.
If you've ever had the dream to start your own business, become your own boss, or do your own thing - but have been afraid to take the leap and screw up your already good life - this book is for you.
You will find the meticulously tested, step-by-step process outlined in the book is easy to follow, despite being the result of a decade of research and experience. This process, designed to minimize your risk of failure and losing money up front, coupled with the inspiring stories of everyday people who have used this process to launch successful businesses, will not only give you clarity on what type of business to start, but also the confidence to finally take that leap and get started.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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The Commitment Engine
- Making Work Worth It
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- Narrated by: John Jantsch
- Length: 6 hrs and 17 mins
- Unabridged
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The small-business guru behind Duct Tape Marketing and The Referral Engine teaches listeners how to establish lasting commitment in their employees, customers, and businesses. Why are some companies able to generate committed, long-term customers while others struggle to stay afloat? Why do the employees of some organizations fully dedicate themselves while others punch the clock without enthusiasm?
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- The 6 Pillars of Building a 7+ Figure Online Business
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In The Nuclear Effect, Scott Oldford shows you how to scale a profitable, multimillion-dollar business and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
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Really enjoyed it
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
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Hustle
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Too often we feel like underdogs fighting a system that stacks the odds against us. We work hard, follow the rules, and dream of a better life. But these days, working harder doesn't always lead to fulfillment. In fact, according to Gallup research, nearly 90% of people feel disconnected from their jobs. So how do you break free from the drudgery and achieve more success on your own terms? You hustle.
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Brian Sutherland can narrate ALL MY BOOKS
- By Debbie Tudor on 08-18-19
By: Patrick Vlaskovits, and others
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What listeners say about Choose
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Philips Adeniyi
- 05-22-19
Powerful
Ryan covered an interesting area often missed or left unanswered when teaching entrepreneurship especially start-up.
How do I align my personality with my ventures and knowing what to do before the launch.
Great book and narration.
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- Audible 'Reader'
- 05-02-19
Powerful Framework - Wish it was written sooner!
I don't usually write reviews... however I "read" [ok, ok, you got me, I actually listen] to so many marketing books that my Audible Platinum credits are never enough to last a full year...
To start, I thought this book would be too basic... However, Ryan Levesque deliver above what I expected. He shares a powerful framework to create a strong foundation for an online education business.
What's so powerful about the framework Ryan shares?
It asks the reader to make key business decisions based on the facts and factors that actually matter to choose:
- the right people to serve [the WHO]
- the right business model
- the right type of product
- the right market size
- the right pricing
The biggest complaint I have is that I wish this book had been available sooner...
Had I known then, what I know now, life would have been easier for me, and many others...
- I would have avoided going into a market that was too big... yes, both my bank account, and my confidence took a toll when the business I started failed because I had done all the things, and I still couldn't make it work. My canoe was overtaken with huge waves in the gigantic ocean.
- I would have helped other entrepreneurs who were struggling because they were in markets that were tiny... No matter how much effort we put into rowing, there wasn't enough water or current to continue the momentum.
And yet, it's never too late!
If you are thinking of starting an online education business (from scratch or to supplement your offline business), you MUST read this book... it will help you avoid costly mistakes.
If you already have an online education business, you MUST read this book... it will help you improve your positioning in your current market... or you might decide to pivot to a completely different market if you find out the market you're currently in isn't going to work regardless of how much time you put in.
I know this is a book I'll be recommending again and again!
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14 people found this helpful
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- Pamela Fugitt-Hetrick
- 08-08-19
great info, easy-to-follow
I learned a lot from this book. I found the worksheets particularly useful and getting my ideas together.
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- Jose Luis C
- 06-18-23
Amazing book
It really saved my years of pain and gave a step by step framework in which to focused my energy and resources
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- Skyler Ostler
- 09-20-23
Every Entrepreneurial Mind NEEDS This Book
This book is a must have for anyone wanting to start a business. Ryan has simplified the process of choosing what market to serve with your business and created a cost-free system to test and investigate different niches to see what has the highest chance for success before you spend any time or money in that arena! I don’t think any review of this can express how powerful this book is! You have to read it for yourself! I wish I had this when I started my first business. Ryan is a genius and I am fired up to use this to revamp my current businesses and use it to apply to new ventures!
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- Amazon Customer
- 07-16-20
A valuable tool...it aligns 'purpose' & 'utility'.
A step-by-step method for identifying and starting an IM biz journey, which promises satisfying results. Uber-useful...
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- Stan Stinson
- 05-09-19
Solid information inside
If you are entertaining the idea of starting your own business, there is much solid information inside this book that will help you make that idea a reality.
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5 people found this helpful
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- Katy manoff
- 07-12-20
Amazing Material and content
This book is filled with honest amazing content that is applicable to a entrepreneur’s journey it is what businesses should be founded. It cuts out the slimy sales tactics and teaches you how to truly provide service to your customers!
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- L. Brown
- 11-11-19
Great book for anyone starting a business.
There are lots of bonus resources that help bring the ideas in this book to life.
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- Nichole C. Rip
- 09-18-19
So helpful!
This book is both practical AND inspiring! I can't wait to put these steps to use towards my own business ideas.
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