What if your brand looked beautiful and converted like a dream?

In this After Hours, Ayesha Santos, founder of Ayesha Santos Design Co, breaks down how to move from “pretty visuals” to a layered brand that speaks, sells, and sticks. No more mood-board overwhelm or colour-palette paralysis. This is about strategy that starts in the body, messaging that lands, and visuals that back it all up.

This short session is for founders and creatives who want their brand to work—not just win compliments.

⚡ How to uncover the feeling you want your audience to experience before you touch design

⚡ The inside-out framework she uses to translate emotion into visuals, copy, and offers

⚡ A quick audit to spot the gaps between “looking good” and “selling well”

⚡ Simple prompts to tighten your message and increase conversions

Let this episode remind you that a brand can feel true, look amazing, and convert with ease—when you build from the inside out.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

What does it mean to build a brand that feels like you from the inside out?

In this episode of The Magic Hour Podcast, I sit down with Ayesha Santos Rodrigo, brand strategist and founder of Ayesha Santos Design Studio, to talk about the deep, often emotional work of building a brand that actually feels like you.

Ayesha shares how she helps founders move beyond the surface-level aesthetics to uncover what they really want to say, how they want to feel, and who they’re becoming. From embracing imperfection to navigating visibility fears, we dive into the tender truths of branding with intention.

This isn’t about logos or mood boards. It’s about embodiment, vulnerability, and reclaiming your voice in a world that rewards sameness.

🎧 In this episode, we explore:

⚡ Why rebranding brings up more emotions than most people expect

⚡ The difference between a “pretty” brand and one that actually converts

⚡ Ayesha’s take on play, power, and profitability in business

⚡ What it means to start creative direction in the body, not a brand board

⚡ Letting go of old versions of yourself to step into something bigger

If you’re navigating a pivot, rebrand, or simply craving more honesty in how you show up—this one’s for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if boundaries weren’t about being rigid, but about reclaiming your energy, your time, and your values?

In this After Hours episode, Annelies Tjebbes, CEO and founder of Roots and Rivers, shares what it looks like to lead with empathy, design anti-capitalist structures in business, and bring your whole self into your work. This is not about productivity hacks. It’s about building an ecosystem that supports real people, not just outcomes.

If you’re navigating leadership, running a values-driven business, or returning from a big life transition like maternity leave, this episode offers grounded practices for working sustainably and intentionally. With grounded examples and heartfelt insight, Annelies shares the rhythms, rituals, and reminders that help her team (and herself) stay well while doing meaningful work.

In this episode, Annelies walks you through:

⚡ How panic attacks reshaped her definition of success and sustainability

⚡ The small but powerful team rituals that build trust and care

⚡ What it means to schedule with your health in mind

⚡ Setting boundaries that protect both your time and your energy

⚡ Weekly rhythms that make space for clarity, rest, and intention

⚡ How to right-size your schedule and delegate without guilt

⚡ The importance of internal projects and investing in your team

⚡ Why protecting deep work time fuels creativity and impact

This episode is your invitation to create a work culture that actually feels good, starting with the way you treat yourself.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

In this After Hours episode, Annelies Tjebbes, Founder and CEO of Roots & Rivers, offers a refreshingly honest look at how she’s reshaped her leadership style since experiencing severe burnout and panic attacks a decade ago.

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

What does it mean to lead a business like an ecosystem, where care, collaboration, and trust shape every decision?

In this episode of The Magic Hour Podcast, I sit down with Annelies Tjebbes, Founder and CEO of Roots & Rivers Consulting, to talk about de-centering the founder, building systems that honour people over productivity, and making intuitive, values-led decisions in a world that often pushes the opposite.

With an engineering background and a deep commitment to anti-capitalist leadership, Annelies brings both structure and soul to the way she builds. We explore how she shifted from data to intuition, created rhythms that protect her team’s energy, and made “no” one of her most powerful leadership tools.

This episode is about more than running a sustainable business. It’s about showing up as a whole person while making space for others to do the same.

🎧 In this episode, we explore:

⚡ Why saying “no” is essential if you want to say “yes” with clarity and intention

⚡ How panic attacks became a turning point in understanding Annelies' limits and listening to her body

⚡ The power of empathy as a leadership skill (and why it’s not “soft”)

⚡ How to integrate anti-capitalist practices in small business and push back against extractive systems

⚡ Reframing leadership through ecosystems, not hierarchies

⚡ The spectrum of intuition and how to build trust in your gut

If you’re reimagining how to lead, collaborate, and grow without losing yourself, this one’s for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if raising capital didn’t have to be cold, chaotic, or performative… but grounded, strategic, and rooted in connection?

In this After Hours episode, Sara Jónsdóttir, founder of Revol Cares, shares how she raised 2 million dollars in just six weeks without a single cold call. This isn’t your typical fundraising story. It’s about leading with relationships, showing up with intention, and staying rooted in who you are while growing something big.

This mini-masterclass is for any founder who wants to raise money, build a network, or make bold moves without burning out.

In this episode, Sara walks you through:

⚡ The relationship-first approach that helped her raise 2 million as a first-time founder

⚡ How she built trust by showing up to events, asking questions, and staying visible

⚡ The importance of consistency in coffee dates, follow-ups, and building community

⚡ Why she focused on people over outcomes—and curiosity over performance

⚡ How to grow your business without chasing attention

⚡ What it looks like to build quietly, then share boldly

Let this episode be your reminder that fundraising doesn’t have to mean faking it. You can lead with clarity, move with care, and still raise what you need—one connection at a time.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you’re juggling all the pieces—founder, parent, partner, visionary—and wondering how it’s all supposed to fit together?

In this episode of The Magic Hour Podcast, I sit down with Sara Jónsdóttir, founder of Revol Cares, to talk about building a business that challenges the stigma around periods and honours the full, complicated reality of being human.

Sara’s story started with frustration: bleeding through every product she tried, feeling unsupported, and questioning why period care hadn’t evolved. She used her background in technical fashion design to create something new—medically recognized, leakproof underwear for heavy bleeders.

Now, with over 80,000 happy customers and 3,000 retailers across Canada and the US, she’s still designing with one thing at the centre: people first.

In this conversation, we talk about entrepreneurship, shame, parenting, systems change, and what it really looks like to hold space for all the versions of yourself inside your business.

🎧 In this episode, we explore:

⚡ The reality of building a business and a family—with a newborn, a co-founder husband, and a deeper vision for how life and work could actually feel

⚡ Her decision to prioritize people over product—and how that led to 80,000+ happy customers

⚡ The origin of the word “taboo” and what it tells us about the history of menstruation stigma

⚡ The hidden cost of period products, the fast fashion problem in period care, and the environmental impact we don’t talk about enough

⚡ How shame and silence still dominate the conversation around menstruation; and what it means to reclaim your cycle on your own terms

⚡ Biohacking your period: designing products that remove the extra steps, the backups, the anxiety

⚡ Why separating yourself from the shame is not just healing... It’s resistance

If you’re trying to show up fully as a founder, parent, and person without losing yourself in the process… this episode is for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

📅 Plan, schedule, and post with Later—your social media sidekick. Try it free for 14 days.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if “doing it all” wasn’t the goal... but doing what matters most was?

In this After Hours episode, Jamie Anne Vaughan—communications strategist, founder of Westwood Strategies, and new mom—shares the tools, mindset shifts, and rituals that help her stay grounded, ambitious, and aligned. This isn’t about hustle. It’s about creating space for clarity, structure, and joy in the middle of it all.

This mini-masterclass is your invitation to slow down and rethink how you spend your time... so you can honour your priorities and actually feel good doing it.

In this episode, Jamie walks you through:

⚡ Her Big 3 Framework for simplifying your goals and taking aligned action

⚡ Time-blocking, energy-matching, and task-batching tips that actually work

⚡ Why scheduling CEO hours changed her mindset (and Mondays)

⚡ A reframe on “doing it all” — it’s not about doing more, but doing what matters

⚡ Common time traps like overcommitting and multitasking, and how to avoid them

⚡ How to build a calendar that aligns with your values and protects your energy

Let this episode be your reset button—one hour a week, two minutes at a time, one deep breath to come back to what really matters.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

Ever feel like you’re holding multiple pieces of your identity and wondering how they all fit together? In this episode of the Magic Hour Podcast, I sit down with Jamie Anne Vaughan, strategic communicator and founder of Westwood Strategies, to talk about intentional leadership, sustainable growth, and the power of storytelling in the agriculture industry.

Jamie brings a unique lens to public relations, showing how values-based strategy can support healthy food systems and elevate community voices. From building a personal brand to taking intentional time away from work, we explore what it looks like to lead in a way that aligns with purpose and impact.

🎧 In this episode, we explore:

⚡ How storytelling can shift narratives and support sustainable farming and food systems

⚡ What it means to decentralize leadership and build collaborative, care-based cultures

⚡ Why podcasting and LinkedIn are powerful tools in underrepresented industries like AG

⚡ How to set clear non-negotiables and create space for rest, motherhood, and growth

⚡ The importance of building systems that support longevity, not burnout

If you’re building something bold and want to make an impact without losing yourself in the process, this conversation is for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.