What if your brand looked beautiful and converted like a dream?

In this After Hours, Ayesha Santos, founder of Ayesha Santos Design Co, breaks down how to move from “pretty visuals” to a layered brand that speaks, sells, and sticks. No more mood-board overwhelm or colour-palette paralysis. This is about strategy that starts in the body, messaging that lands, and visuals that back it all up.

This short session is for founders and creatives who want their brand to work—not just win compliments.

⚡ How to uncover the feeling you want your audience to experience before you touch design

⚡ The inside-out framework she uses to translate emotion into visuals, copy, and offers

⚡ A quick audit to spot the gaps between “looking good” and “selling well”

⚡ Simple prompts to tighten your message and increase conversions

Let this episode remind you that a brand can feel true, look amazing, and convert with ease—when you build from the inside out.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.

What does it mean to build a brand that feels like you from the inside out?

In this episode of The Magic Hour Podcast, I sit down with Ayesha Santos Rodrigo, brand strategist and founder of Ayesha Santos Design Studio, to talk about the deep, often emotional work of building a brand that actually feels like you.

Ayesha shares how she helps founders move beyond the surface-level aesthetics to uncover what they really want to say, how they want to feel, and who they’re becoming. From embracing imperfection to navigating visibility fears, we dive into the tender truths of branding with intention.

This isn’t about logos or mood boards. It’s about embodiment, vulnerability, and reclaiming your voice in a world that rewards sameness.

🎧 In this episode, we explore:

⚡ Why rebranding brings up more emotions than most people expect

⚡ The difference between a “pretty” brand and one that actually converts

⚡ Ayesha’s take on play, power, and profitability in business

⚡ What it means to start creative direction in the body, not a brand board

⚡ Letting go of old versions of yourself to step into something bigger

If you’re navigating a pivot, rebrand, or simply craving more honesty in how you show up—this one’s for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link.

✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more!

Hosted on Acast. See acast.com/privacy for more information.

What if boundaries weren’t about being rigid, but about reclaiming your energy, your time, and your values?

In this After Hours episode, Annelies Tjebbes, CEO and founder of Roots and Rivers, shares what it looks like to lead with empathy, design anti-capitalist structures in business, and bring your whole self into your work. This is not about productivity hacks. It’s about building an ecosystem that supports real people, not just outcomes.

If you’re navigating leadership, running a values-driven business, or returning from a big life transition like maternity leave, this episode offers grounded practices for working sustainably and intentionally. With grounded examples and heartfelt insight, Annelies shares the rhythms, rituals, and reminders that help her team (and herself) stay well while doing meaningful work.

In this episode, Annelies walks you through:

⚡ How panic attacks reshaped her definition of success and sustainability

⚡ The small but powerful team rituals that build trust and care

⚡ What it means to schedule with your health in mind

⚡ Setting boundaries that protect both your time and your energy

⚡ Weekly rhythms that make space for clarity, rest, and intention

⚡ How to right-size your schedule and delegate without guilt

⚡ The importance of internal projects and investing in your team

⚡ Why protecting deep work time fuels creativity and impact

This episode is your invitation to create a work culture that actually feels good, starting with the way you treat yourself.

📖 Check out the full show notes: Magic Hour Podcast Show Notes

In this After Hours episode, Annelies Tjebbes, Founder and CEO of Roots & Rivers, offers a refreshingly honest look at how she’s reshaped her leadership style since experiencing severe burnout and panic attacks a decade ago.

What is After Hours?

After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away.

Learn about the Magic Hour Podcast!

Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨

📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast

🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in!

Hosted on Acast. See acast.com/privacy for more information.