Ever feel like you’re juggling all the pieces—founder, parent, partner, visionary—and wondering how it’s all supposed to fit together?

In this episode of The Magic Hour Podcast, I sit down with Sara Jónsdóttir, founder of Revol Cares, to talk about building a business that challenges the stigma around periods and honours the full, complicated reality of being human.

Sara’s story started with frustration: bleeding through every product she tried, feeling unsupported, and questioning why period care hadn’t evolved. She used her background in technical fashion design to create something new—medically recognized, leakproof underwear for heavy bleeders.

Now, with over 80,000 happy customers and 3,000 retailers across Canada and the US, she’s still designing with one thing at the centre: people first.

In this conversation, we talk about entrepreneurship, shame, parenting, systems change, and what it really looks like to hold space for all the versions of yourself inside your business.

🎧 In this episode, we explore:

⚡ The reality of building a business and a family—with a newborn, a co-founder husband, and a deeper vision for how life and work could actually feel

⚡ Her decision to prioritize people over product—and how that led to 80,000+ happy customers

⚡ The origin of the word “taboo” and what it tells us about the history of menstruation stigma

⚡ The hidden cost of period products, the fast fashion problem in period care, and the environmental impact we don’t talk about enough

⚡ How shame and silence still dominate the conversation around menstruation; and what it means to reclaim your cycle on your own terms

⚡ Biohacking your period: designing products that remove the extra steps, the backups, the anxiety

⚡ Why separating yourself from the shame is not just healing... It’s resistance

If you’re trying to show up fully as a founder, parent, and person without losing yourself in the process… this episode is for you.

🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in.

📲 Let’s keep the conversation going. Follow us on Instagram at @itsthemagichourpodcast

📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast

📝 This episode is sponsored by The Contracts Market—lawyer-drafted contracts designed for Canadian business owners, creatives, and entrepreneurs.

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