Marketing

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

For the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

The sales profession is in the midst of a perfect storm....

People don't buy from people they like. No! Your buyer doesn't care about you or your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

Aunque se trate de vender el producto de tu compañía o de venderte a ti mismo la idea de comer sano, todo en la vida puede -y debe- ser tratado como una venta....

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. There is little black and white in the sales profession. Except for objections. There is democracy in objections....

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine.

Hook Point by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand—both online and off—so you can thrive in the new micro-attention world in which we live....

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the...

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .

Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization. Personalized is a playbook for delivering true personalization at scale. With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

Step into the future with The Art of Prompt Engineering: Mastering Intelligent Conversations with ChatGPT for Breakthrough Results! Jordan Ashwood guides you through the art of crafting effective, context-aware prompts that turn ChatGPT into a responsive and insightful conversational partner.

Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.

Business relationships are still dominated by a narrow perspective—trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business. There's a better way—orchestrating growth—in which suppliers and customers collaborate to build strategies and grow together. Christoph Senn and Mehak Gandhi lay out the Triple Fit Strategy framework, which will help you escape the product-centric mindset and put customers at the heart of your business strategy.

Gain the tools and knowledge you need to succeed in the competitive world of business, so you can take control of your financial destiny and build a life you truly love. Are you dreaming of ditching the 9-to-5 grind and finally becoming your own boss? Do you have a burning passion you want to turn into a profitable business, but don't know where to start? If you're tired of living paycheck to paycheck and craving the freedom and flexibility of financial independence, Starting a Business Toolkit for Beginners is your key to unlocking your entrepreneurial potential. Imagine waking up every ...

No matter how many affirmations you say, nothing seems to be coming your way. Maybe you’re ready to give up trying to “attract” what you want, convincing yourself it doesn’t work, or believing it’s for other people except you. Sound familiar? Here’s the truth: most people don't know how to release what is keeping them stuck from manifesting what they want. It’s time for a new solution.

So You're Kinda Thinking About, Looking Into Executing a Content Marketing Strategy? If you're a small business owner feeling overwhelmed by content marketing, you're not alone. This book is here to make the whole process a lot more approachable. No buzzwords, no overwhelming jargon—just straight talk, real advice, and practical steps to help you create a content marketing strategy that actually works for you. In these pages, you'll find everything you need to know to get started: from the basics of understanding your audience and creating different types of content, to setting up a ...

More and more professional services firms are “productizing” their services to grow and scale. But successfully marketing and selling standardized services or products is very different from marketing and selling traditional professional services. Commercialize, a follow-on book to Productize, explores why commercializing new ideas is the most significant stall point when B2B services organizations productize. The book then outlines how the most successful firms commercialize packaged services and new products and get to revenue impact fast and efficiently.

The High End Luxury Brand Development Blueprint teaches you how to create and grow a high-end brand that attracts wealthy customers and ensures success. Do you want to elevate your brand? The Blueprint is your road map for establishing and growing a distinctive luxury brand. This guide will help you define your brand identity so that people want to buy what you're selling. You will learn effective marketing strategies for reaching customers with large budgets. Quality is important; you will learn how to create a supply chain that reflects luxury. Pricing is also covered, allowing you to set...

Neuroscience-powered GenAI enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAI. Put humanity back at the center of GenAI. NeuroAI is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.

Proven, ethical, common sense marketing advise formatted in short, digestible tips. Pointed tips written by marketing expert & professor for young creators, marketing professionals and entrepreneurs.

In "The Power of Network Effects," readers are thrust into the heart of modern business dynamics, where connections aren't just beneficial—they're the lifeblood of success. This groundbreaking book peels back the layers of our interconnected world, revealing how the simple act of users joining a platform can spark exponential growth and create unassailable market positions. From the rise of social media giants to the dominance of tech ecosystems, the authors illuminate the hidden forces that turn good products into unstoppable juggernauts. But this isn't just a theoretical exercise. ...

Productize draws on the 25+ years of experience that Eisha Armstrong has in successfully creating, launching and growing productized services. Eisha knows what works and what doesn't and she is passionate about making sure organizations learn from each other and avoid reinventing the wheel.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Life sciences companies deliver the most innovative, life changing products in the world. Period. And yet, when it comes to delivering impactful experiences built around patients and healthcare professionals that leverage omnichannel capabilities to commercialize these therapies, our industry struggles to transform (to put it diplomatically). Why? It's because we never took the time to properly educate ourselves on the basic building blocks of omnichannel capabilities and advanced concepts on customer-driven experiences that address stakeholder needs.

For many, YouTube stardom dreams are filled with visions of viral videos, overnight success, and brand deals that pour in effortlessly. However, the reality is that growing a YouTube channel, especially to the milestone of one million subscribers, requires strategic planning, hard work, and, above all, persistence. Millions of creators upload content daily, each vying for attention. So, what sets the most successful YouTubers apart? How do some channels break through the noise and gain millions of subscribers while others struggle to grow?

「おまえ、４月から社長な」カリスマ創業者から２代目社長に指名された生産技術者、堀埜一成。外食控え、人手不足、原価高……外食産業に逆風が吹く中、13年にわたってサイゼリヤの社長を務めた著者は、いかにして危機を乗り越え、同社の急速拡大を実現したのか？

AI for Marketing & Sales Mastery is the ultimate guide for professionals looking to leverage the power of AI to transform their marketing and sales strategies. This comprehensive book takes you step by step through the exciting and evolving world of AI-powered marketing, offering practical insights on how to stay ahead in a competitive landscape.

What does authenticity mean to you? If you had to describe your personal brand in just a few words, what comes to mind? Chances are, you have an idea of what you want your brand to look like, but showing that to the rest of the world is the hard part. Clarify your vision and amplify your image with Branding a New You. Inside this information-packed book, you'll explore the ins and outs of crafting your ideal image and effectively expressing that to your target audience!

Unlock the secrets to B2B go-to-market success with Kara Smith Brown's transformative book, The Revenue Engine. This is your roadmap to building a powerful revenue engine. Packed with real-world case studies and actionable strategies, this playbook is essential for both seasoned professionals and newcomers. CEOs and leadership teams will gain insights on leveraging data and measuring success through pipeline volume, velocity, and value—empowering informed decisions.

Unlock the full potential of your business with SEO 2024, the ultimate guide to mastering search engine optimization in the digital age. Whether you’re an entrepreneur, marketer, or business owner, this book gives you the tools to stay ahead in the fast-paced world of SEO. With algorithms evolving and AI and voice search reshaping the way people find information online, this book offers cutting-edge strategies for ranking higher, driving organic traffic, and converting that traffic into growth.

"AI Speech Generator: Unleash the Power of Synthesized Speech" transforms your content with realistic, expressive voices that captivate audiences!

"Social Media Affiliate Marketing: Make Money the Easy Way with Social Media and Affiliate Marketing [Works in 2024]" is the ultimate guide for anyone looking to turn their social media presence into a reliable stream of income. This book breaks down the step-by-step process of choosing the right niche, finding high-converting affiliate programs, and crafting engaging content that resonates with your audience. Whether you're just starting out or already familiar with affiliate marketing, these actionable strategies are designed to work in 2024's fast-paced digital landscape.

Forget dry theories and outdated advice. This book is a treasure trove of real-world strategies, hilarious anecdotes, and battle-tested growth hacking techniques straight from the trenches of startup life. Author Nafeez Imtiaz has chased down, cornered, and occasionally bribed successful entrepreneurs to bring you their unfiltered wisdom and game-changing insights.

Er ist empathisch, freundlich, bodenständig und damit nahezu einzigartig in seiner Branche. Er ist der Sympathie-Networker. Siggi Heyne setzt dabei zu 100 Prozent auf einen Faktor: Wonne! Mit Freude im Herzen anderen Menschen glückselige Erfüllung schmieden. Das ist seine Mission. Deshalb bezeichnet er sich selbst als "Wonneschmied". Im Ursprung als Stahlbau-Ingenieur ein Vollblut-Handwerker, ist er heute mit Leib und Seele ein Herzblut-Networker – der sein Handwerk wie kaum ein anderer beherrscht. Dabei schmiedet er Karrieren im glühenden Feuer der absoluten Überzeugung.