Marketing

This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade....

A lot has changed in 25 years. A quarter-century after the publication of his groundbreaking first book, Malcolm Gladwell returns with a brand-new volume that reframes the lessons of The Tipping Point in a startling and revealing light.

Donald Miller uses the 7 elements of powerful stories to teach listeners to improve how they connect with customers and grow their business.

In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting....

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them....

While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth....

Bestselling novelist and consultant Matthew Dicks shows people in business how to get their message across without relying on cookie-cutter presentations or stodgy case studies.

Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality)....

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey....

There are laws of nature, so why shouldn’t there be laws of marketing....

Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

What separates the world's top traders from the vast majority of unsuccessful investors? In this iconic financial classic, Jack Schwager sets out to answer this question in his interviews with superstar money-makers....

Word of mouth makes products, ideas, and behaviors catch on. Can you create word of mouth for your product or idea? According to Berger, you can....

The sales profession is in the midst of a perfect storm....

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science....

Stop "just getting by"... Master the 80/20 rule and make more money without more work....

The FUBU founder and star of ABC's Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur....

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion....

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels....

This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales....

In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place....

Peter Senge's groundbreaking ideas on building organizations have made him a household name among corporate managers...

Celebrated branding agency founder and influencer Dain Walker delivers an expert roadmap to harnessing your authority, credibility, and skills in your field to create consistent money-making opportunities. In the book, you’ll learn how to get paid for being a known name in your industry through your businesses, products, and services.

We live in a world built on consumerism and consumption. Some people love it and some people fall out of love with it. Wherever you land on the debate, it's nice to take a pause and think about how you view your own consumption. While minimalism and under-consumption might be a trend for some, a way to get by with grace and compassion for others, you might find that some of these skills and views stick in a way that you come to enjoy or appreciate. You might become an extreme minimalist for a year and then regret everything, too. That's also a possibility. But before this trend takes you ...

"Digital Marketing for Business 2024" is your ultimate guide to mastering the digital landscape and unlocking the potential to earn money and gain independence. Written by Maxwell Cyberstein, this book is packed with the latest strategies and insights to help you succeed in the ever-evolving world of digital marketing.

Unlock countless content ideas. Sell your products and services with ease. Get your content to work harder for you. Does any of this sound like you? The One Hour Content Plan will help you generate countless ideas. To be exact, a full year’s worth of traffic building and sales boosting content ideas in 60 minutes or less.

Unlock the power of digital marketing to transform your home service business! In "Digital Marketing for Home Service Businesses," seasoned digital marketing expert Mike Carson shares proven strategies and actionable insights tailored specifically for the unique needs of home service providers.

Unlock the Secrets to a profitable and sustainable Income with Affiliate Marketing! Transform your financial future with "The Affiliatepreneur Success Blueprint." Whether you're a beginner or looking to elevate your efforts, this guide offers a step-by-step roadmap to building a profitable and sustainable affiliate marketing business from scratch.

Selling in today's economy has changed. So it's time to rethink how we generate sales to create a sustainable model that produces consistent results. This book addresses the shifts sales professionals and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.

This is Stephan Liozu’s fifteenth book on value and pricing management. It offers a deep dive into value-based pricing methodology, focusing on what it takes to successfully conduct value-based pricing transformations and large-scale initiatives. Stephan shares his extensive knowledge and the lessons he has accumulated over 15 years of work, study, and writing on this topic. Having worked on a dozen value-based pricing transformations, he presents 12 crucial lessons that can help pricing leaders and practitioners design and execute value-based pricing more effectively. This book follows ...

Welcome to the wild world of social media, where your next viral post is just around the corner, likes are the currency, and hashtags are everything! "Make Money With Social Media Marketing" is your go-to resource for controlling digital environments and converting those double taps into cash—it's not just another social media manual.

In the ever-evolving world of digital marketing, staying ahead of the curve requires more than just innovative strategies—it demands a commitment to ethics. Ethical Digital Marketing: Strategies for Success in a Transparent World is your ultimate guide to mastering digital marketing while maintaining integrity and building lasting trust with your audience. This comprehensive book delves into the principles of ethical marketing, offering actionable insights and real-world case studies to help you navigate the complex landscape of online marketing. Learn how to leverage the latest tools and...

What if the secret to your brand’s success lies in the most timeless and enchanting language of all—love? In Love Lessons in Marketing, you’re invited to step into a world where the magic of romance can transform your brand’s journey, forging deeper, more meaningful connections with your customers. From the sizzling tension of "Enemies to Lovers" to the destined pull of "Fated Mates," this book serves as your guide to harnessing the emotional power of romance and infusing it into your marketing strategies. Whether you’re an entrepreneur, a seasoned marketer, or a brand strategist,...

Unlock the full potential of Google Ads with Google Ads Success Blueprint: Beginner to Advanced Strategies for Ad Campaigns. This comprehensive guide takes you from no knowledge of Google Ads to mastering advanced strategies that drive business success. Author Crystal Hutchinson, a digital marketing expert, provides actionable insights, step-by-step instructions, and real-world examples to help you create, manage, and optimize your ad campaigns. Learn how to: Set up and navigate Google Ads with ease Conduct effective keyword research and create compelling ads Utilize advanced targeting ...

In today’s competitive business landscape, generating high-quality leads is essential for sustained growth and success. "Lead Generation Mastery: Strategies for Business Growth" is your ultimate guide to mastering the art of lead generation. Whether you are a startup entrepreneur, a small business owner, or a seasoned marketer, this comprehensive book provides actionable strategies and insights to help you attract, engage, and convert potential customers. Inside "Lead Generation Mastery," you will discover: Proven Techniques: Learn the most effective lead generation techniques, including ...

Unlock the full potential of SEO with this comprehensive guide tailored for entrepreneurs, authors, and content creators. Whether you're just starting out or looking to refine your existing strategies, "SEO For Entrepreneurs: Comprehensive Techniques for Local and International Optimization" provides you with the tools and knowledge to enhance your online presence and drive sales. Inside this book, you'll discover: Keyword Research: Learn how to find and choose the right keywords to attract your target audience. On-Page SEO: Optimize your website’s titles, headers, and meta descriptions ...

Tell Me More offers the tools and strategies attorneys and professionals need to build a thriving book of business based on strong, trusted relationships with their clients. In her first book, After Hello, Deb Feder uncovered how to start curious, confident client conversations. Now, in Tell Me More, Feder delivers a simple yet effective plan to foster meaningful client engagement with a focus on everyday human interactions.

Like it or not, everyone has a brand.Your brand is a fancy way of saying what you're known for. Essentially, it's what people say about you when you're not in the room. Whether you're a founder, a senior exec, or just starting out in your career, From Unknown to Unforgettable will show you exactly what you need to build a personal brand that goes beyond the bio.

This guide is indispensable for marketing professionals, entrepreneurs, and students who seek to master the world of social media. With a detailed analysis of the main platforms - Facebook, Instagram, Twitter, LinkedIn, and TikTok - this book teaches how to create attractive and effective content strategies.

エネルギーコストの上昇にあえぐ日本と世界。価格の高騰は、産業の衰退にも直結する大問題だ。エネルギー危機と脱炭素をともに解決する道はどこにあるのか。

Guía Esencial de Marketing en Redes Sociales, Domina las Principales Plataformas Digitales. Esta guía es indispensable para profesionales de marketing, empresarios y estudiantes que buscan dominar el mundo de las redes sociales. Con un análisis detallado de las principales plataformas - Facebook, Instagram, Twitter, LinkedIn y TikTok - este libro enseña cómo crear estrategias de contenido atractivas y eficaces.

In the ever-changing world of digital entrepreneurship, technical skills are only part of the equation. The real game-changer? A powerful, resilient mindset. "Mindset Metamorphosis" is your ultimate guide to overcoming the mental barriers that hold you back and developing the mindset needed to thrive in the online business landscape.

Copywriting is a powerful tool in digital marketing, requiring finesse and skill. In "Copywriting Snafus," join Opsy Bee as he navigates the challenges of crafting compelling and persuasive copy, uncovering common mistakes and turning them into strengths.

Tired of the perpetual tug-of-war between your sales and marketing teams? "Yes, It's Your Fault!" offers a no-nonsense approach to bridging the gap and driving true collaboration—once and for all. Demandbase Chief Marketing Officer Kelly Hopping and Chief Sales Officer John Eitel, seasoned experts in the field, dissect the root causes of misalignment and provide a roadmap for tangible progress to practitioners and aspiring leaders in the B2B world.

Murilo Moreno tem um olhar diferente para as coisas do dia a dia. Ele vê, e nos conta, o que está diferente, aquilo que você vê todo dia e não percebe. Em suas redes sociais, traça um retrato das mudanças no comportamento do consumidor e no marketing das empresas. Mudanças tão sutis que passam despercebidas até que um dia você acorda e se pergunta: quando foi que mudou e eu não notei? Agora é hora de ter uma visão maior. Não total. Pois quando você pisca, tudo já mudou novamente.

Wer so erfolgreich in der Network-Marketing-Branche ist wie Siggi Heyne, der muss etwas besser als andere machen. Seine Authentizität ist dabei sein Markenzeichen. Und seine Ehrlichkeit ebenso. Für ihn steht fest: Wer Erfolg will, der muss arbeiten! Ohne geht es nicht. Auch nicht im aktuellen Trend-Business Network-Marketing.

Ready to transform your passion for blogging into a lucrative, sustainable business? "The Blogpreneur Success Blueprint: The Step By Step Process For Creating Your Profitable & Sustainable Blogging Business Even If You Are Starting From Scratch" is your ultimate guide to making it happen. Veteran blogpreneur and coach Dr. Ope Banwo unveils the secrets to creating a thriving blog from scratch. This blueprint is packed with proven strategies, actionable steps, and real-world examples to help you build a profitable blogging empire.