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Marketing Made Simple
- A Step-by-Step StoryBrand Guide for Any Business
- Narrated by: Donald Miller, Dr. J.J. Peterson
- Length: 4 hrs and 19 mins
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Publisher's summary
This guide from New York Times best-selling author Donald Miller is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.
Every day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.
Based on proven principles from Building a StoryBrand , this five-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. In this book, you will learn:
- The three stages of customer relationships
- How to create and implement the one marketing plan you will never regret
- How to develop a sales funnel that attracts the right customers to your business
- The power of email and how to create campaigns that result in customer traffic and a growth in brand awareness
- The keys to wireframing a website that commands attention and generates conversions
The inability to attract and convert new customers is costing business owners valuable opportunities to grow their brand. This prevents companies, both big and small, from making the sales that are crucial to their survival. With Marketing Made Simple, you will learn everything you need to know to take your business to the next level.
Critic reviews
"'Just heard from one of my clients that she's getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that's just with updating her website." (Amy Schutte, owner of Hudson and Co LLC)
"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." (Ian Stewart, owner/creative director of Root Source Digital)
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Don't think you have what it takes to run a business? It's time to reconsider. Carrie Wilkerson offers the opportunity to live life on your terms. Want to start your workday with e-mail and coffee on the back patio? Want the flexibility of joining your fourth grader on an all-day field trip? Are you ready to take that vacation you’ve been planning for years? Then you have a choice to make, and The Barefoot Executive will help jump-start your transition. You’ll learn: Your “why.” The most important question.
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Where is the substance?
- By David on 06-21-12
By: Carrie Wilkerson
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Inbound Selling
- How to Change the Way You Sell to Match How People Buy
- By: Brian Signorelli
- Narrated by: Kevin Stillwell
- Length: 7 hrs and 14 mins
- Unabridged
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Over the past decade, Inbound Marketing has changed the way companies earn buyers’ trust and build their brands - through meaningful, helpful content. But with that change comes unprecedented access to information in a few quick keystrokes. Enter the age of the empowered buyer, one who no longer has to rely on a sales rep to research their challenges or learn more about how a company’s offering might fit their needs. Now, with more than 60 percent of purchasing decisions made in the absence of a sales rep, the role of the rep itself has been called into question.
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Should be titled sales and sales management 101
- By James on 12-11-23
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Good in a Room
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- By: Stephanie Palmer
- Narrated by: Judith Brackley
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Business consultant and former MGM director of creative affairs Stephanie Palmer reveals the techniques used by Hollywood's top writers, producers, and directors to get financing for their projects and explains how you can apply these techniques to be more successful in your own high-stakes meetings.
As Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better.
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Much Too General to Be Useful
- By Coldmountain on 05-22-15
By: Stephanie Palmer
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The Accidental Salesperson
- How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve
- By: Chris Lytle
- Narrated by: Gregory Linington
- Length: 5 hrs and 46 mins
- Unabridged
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Overall
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Performance
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Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they aren't fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales.
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First Day Confidence
- By Leela Vox on 01-12-19
By: Chris Lytle
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Great Title & Goals - Didn't Deliver on Substance
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Great SM Reference
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Great information. Very well laid out.
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The 22 Immutable Laws of Branding
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Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.
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Good, but out of date
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What listeners say about Marketing Made Simple
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-05-20
Thumbs up to Don & Dr JJ
I can describe the book as very enlightening, empowering and very easy to implement. This should be one of the best marketing investment I have made.
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1 person found this helpful
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- antonio smith
- 03-23-21
A must read/ listen for all
this book was outstanding. the value of the information in this book is at least in the millions. My mind set on Marketing has been forever changed. I been in business for 10 plus years and I have been taking to school with one read/ listen. I can't wait to listen again.
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1 person found this helpful
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- Jonathan Baha'i
- 07-16-20
concise and to the point
a great summary of points to follow with no filler. now I think I should listen to the authors other audiobooks for indepth knowledge.
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- Written by Shareef Mahdavi
- 05-14-20
Powerful
Confusion in our messaging is common . This book and the exercises go a long way towards creating simplicity, which the key to successful communication.
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- Bonnie Clark
- 03-16-21
excellent and thorough
Donald Miller doesn't hold back in what he shares to help market any business in a way that relates to people and generates sales.
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- Skip Rolquin
- 01-27-21
Great content with supporting docs to get it done
Loved your straight forward approach with content and worksheets. Had to listen at my desk to work the sheets. After I was dine I worked on a 10 minute presentation using your step by step approach.
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- nancy
- 02-19-22
Absolute Must Read
This book simplifies and provides tangible checklists and templates to building out a marketing funnel that can epically change you business.
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- W. T. Miller
- 06-04-24
Practical Results
This is a great book! It is thoroughly practical. Every single chapter could be developed out with a worksheet when you’re done with it. By the time you listen to this book, if you apply it, your website will be doing tremendously well!
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- F. Mandujano
- 08-02-20
Love it from beginning to end
Not just an audio book but a business success manual, so much practical advice you won’t regret it.
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4 people found this helpful
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- Gregg Robbins
- 09-27-20
Easy part is done,
loved it, now to apply the process to our retail business. easier said they done when operating on a limited budget. bsk university is an additional bonus, wished dave Ramsey would apply this principle. thanks and we will give it a shot and since we are a specialty food business will send u an email, lol.
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