
Building a StoryBrand 2.0
Clarify Your Message So Customers Will Listen
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Narrado por:
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Donald Miller
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De:
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Donald Miller
Acerca de esta escucha
Read by the author.
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.
In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.
The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Donald Miller (P)2024 HarperCollins LeadershipLos oyentes también disfrutaron...
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Historia
№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.
De: Donald Miller
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This Is Marketing
- You Can't Be Seen Until You Learn to See
- De: Seth Godin
- Narrado por: Seth Godin
- Duración: 7 h y 2 m
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Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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Series of Anecdotes Without Any Actionable Insight
- De JL en 11-19-18
De: Seth Godin
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The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- De: Allan Dib
- Narrado por: Joel Richards
- Duración: 6 h y 31 m
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To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
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You Need to buy Book to get key info
- De Rosie's mom en 10-23-18
De: Allan Dib
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Contagious
- Why Things Catch On
- De: Jonah Berger
- Narrado por: Keith Nobbs
- Duración: 6 h y 50 m
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Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.
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A Primer on Viral & Memorable Marketing
- De Douglas C. Bates en 04-01-13
De: Jonah Berger
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$100M Offers
- How to Make Offers So Good People Feel Stupid Saying No
- De: Alex Hormozi
- Narrado por: Alexander Hormozi
- Duración: 3 h y 48 m
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The methods contained within this book are so simple, so instantaneous, and so effective, it’s as if they work by magic. If you implement even one tactic in this book, you’ll see the change in your prospects' demeanor. And you’ll know the $100M Offers method worked when you start hearing, “What do I need to do to move forward?” before you even ask for the sale.
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Great content littered with filthy language
- De Amazon Customer en 09-29-21
De: Alex Hormozi
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$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- De: Alex Hormozi
- Narrado por: Alex Hormozi
- Duración: 6 h
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This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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Better than $100M Offers, But Read Both in Order
- De Jonathan and Hannah en 09-13-23
De: Alex Hormozi
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Fanatical Prospecting
- The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email and Cold Calling
- De: Jeb Blount, Mike Weinberg - foreword
- Narrado por: Jeb Blount, Jeremy Arthur
- Duración: 8 h y 21 m
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Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
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One of the best books on Sales!
- De Kathleen Fitzpatrick en 09-04-23
De: Jeb Blount, y otros
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ZAG
- The #1 Strategy of High-Performance Brands
- De: Marty Neumeier
- Narrado por: Marty Neumeier
- Duración: 1 h y 53 m
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The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers.
De: Marty Neumeier
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The Brand Gap
- De: Marty Neumeier
- Narrado por: Marty Neumeier
- Duración: 1 h y 30 m
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The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.
De: Marty Neumeier
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Lean Marketing
- More Leads. More Profit. Less Marketing
- De: Allan Dib
- Narrado por: Troy Duran
- Duración: 8 h y 19 m
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You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.
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Great Title & Goals - Didn't Deliver on Substance
- De Musekic en 06-10-24
De: Allan Dib
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A Million Miles in a Thousand Years
- What I Learned While Editing My Life
- De: Donald Miller
- Narrado por: Donald Miller
- Duración: 5 h y 11 m
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A Million Miles in a Thousand Years chronicles Miller's rare opportunity to edit his life into a great story and to reinvent himself so nobody shrugs their shoulders when the credits roll. When his producers begin fictionalizing Don's life for the film—changing a meandering memoir into a structured narrative—the real-life Don starts a journey to make his actual life into a better story.
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Warning: This is a religious book
- De Diane en 02-22-11
De: Donald Miller
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AI-Powered Social Media Marketing 2025
- Cutting-Edge Strategies to Boost Engagement and Make Money Online with Facebook, YouTube, Instagram, X, TikTok, SEO, and More
- De: Jason P Anderson
- Narrado por: Tom Brooks
- Duración: 6 h y 10 m
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Explore the revolutionary impact of AI on social media marketing and discover key trends that are shaping the future. From automating content creation and audience engagement to optimizing advertising strategies, this resource provides actionable insights to elevate your marketing game. Understand why integrating AI is crucial for generating income online and learn how businesses and creators are monetizing their social platforms effectively. Discover essential AI tools designed to streamline your marketing efforts, enhance customer engagement, and analyze performance metrics.
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Perfect for Growing a Brand
- De Julianne Aranda en 02-04-25
De: Jason P Anderson
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Content Inc.: Completely Updated and Expanded Second Edition
- Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)
- De: Joe Pulizzi
- Narrado por: Joe Pulizzi
- Duración: 7 h y 25 m
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Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.
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Very much oriented to Boomers...
- De D Z E3 en 01-23-22
De: Joe Pulizzi
I will listen to this several times for sure
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Amazing Book
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A must for business branding
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I've long been looking for a framework like this. Along with Cashvertising book, it's the one I resonate most!
It's so well written, excellent narration and it provides easy steps for clarifying your message and achieve brand awareness.
Highly recommend 👌
Impressive framework and narration
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So much clarity!
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Some good ideas
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Great ideas
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I have been racking my brain, feeling like there has got to be a better way. So, at almost 60 years old, I have emersed myself in building a social presence. Knowing my ideal client spends a lot of time on various social platforms. I have begun a journey learning these programs almost from scratch with very little initial knowledge, and a whole lotta willingness to step way out of my comfort zone. LOL
I am learning how to create content on platforms that only my kids knew about, because I sure didn’t. As my knowledge is growing, I can now move around and navigate some of these platforms and even edit my own videos. But now what? What do I want/need to say, how do I say it? How can I become someone that my ideal client wants to hear from? How can I stand out as a “guide” to draw them to me?
Story Brand 2.0 was my answer. Within the first week I devoured this book a couple times taking notes like a mad man. I feel I now have a clear path to get me to that next level. I feel like my perception of a better way, does truly exist. I wish I had found this resource ten years ago. I would have an empire by now. I can’t wait to see how my journey unfolds!
I have struggled to even get out of bed some days, dreading the day that was in front of me. The thought of another day on the phones fighting to get those "next few seconds" trying to convince folks I was different than the last 49 callers (which I am, BTW ). But now I feel excited again. I have found a roadmap to take me to the next level and beyond.
FYI, I have listened to and read hundreds of books, and this is the first time I have sat down to give a review on one. I know I ramble but, this book has honestly moved me and made an impression. I can’t wait to wake up tomorrow morning!!!
A Marketing Juggernaut
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Simple and effective framework
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This is basically a great book on communication without the psychological terms.
Simplified formula for messaging
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