
Building a StoryBrand 2.0
Clarify Your Message So Customers Will Listen
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Narrado por:
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Donald Miller
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De:
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Donald Miller
Read by the author.
When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .
Since the original publication of Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.
In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.
In Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output.
The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand 2.0 will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Story maps, charts, and tools to help you create your own StoryBrand BrandScript can be found in the audiobook companion PDF download.
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2024 Donald Miller (P)2024 HarperCollins LeadershipListeners also enjoyed...




















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I will listen to this several times for sure
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amazing source of help for those looking to improve their marketing content
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Only focused on B2C marketing
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Amazing Book
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A must for business branding
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Everything
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Great ideas
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This is basically a great book on communication without the psychological terms.
Simplified formula for messaging
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Simple and effective framework
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I have been racking my brain, feeling like there has got to be a better way. So, at almost 60 years old, I have emersed myself in building a social presence. Knowing my ideal client spends a lot of time on various social platforms. I have begun a journey learning these programs almost from scratch with very little initial knowledge, and a whole lotta willingness to step way out of my comfort zone. LOL
I am learning how to create content on platforms that only my kids knew about, because I sure didn’t. As my knowledge is growing, I can now move around and navigate some of these platforms and even edit my own videos. But now what? What do I want/need to say, how do I say it? How can I become someone that my ideal client wants to hear from? How can I stand out as a “guide” to draw them to me?
Story Brand 2.0 was my answer. Within the first week I devoured this book a couple times taking notes like a mad man. I feel I now have a clear path to get me to that next level. I feel like my perception of a better way, does truly exist. I wish I had found this resource ten years ago. I would have an empire by now. I can’t wait to see how my journey unfolds!
I have struggled to even get out of bed some days, dreading the day that was in front of me. The thought of another day on the phones fighting to get those "next few seconds" trying to convince folks I was different than the last 49 callers (which I am, BTW ). But now I feel excited again. I have found a roadmap to take me to the next level and beyond.
FYI, I have listened to and read hundreds of books, and this is the first time I have sat down to give a review on one. I know I ramble but, this book has honestly moved me and made an impression. I can’t wait to wake up tomorrow morning!!!
A Marketing Juggernaut
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