Fitness Industry

Most fitness professionals love helping people change their lives, but many struggle to gain new clients, and build a profitable business. They end up drained instead of energized, worried instead of free, tied down instead of creating their own schedule! Following these six simple steps of I Hate Selling for the Fitness Professional, will empower you to build your business, and keep it growing, all while maintaining your love of serving your clients and members. This audiobook will free you from the ups and downs of the fitness world, and help you reach more people than ever before.

How we choose which foods to eat is growing more complicated by the day, and the straightforward, practical approach of What to Eat has been praised as welcome relief. As Nestle takes us through each supermarket section - produce, dairy, meat, fish - she explains the issues, cutting through foodie jargon and complicated nutrition labels and debunking the misleading health claims made by big food companies. With Nestle as our guide, we are shown how to make wise food choices - and are inspired to eat sensibly and nutritiously.

Nutrition scientist and gastronome Dr. P. K. Newby provides a sweeping overview of the many interrelationships between humans, land, and food. Newby examines topics including key nutrition concepts behind good eating; the technology, biology, and psychology of food choices; how diet affects our health and environment; and evidence-based tips for creating lasting behavior change. At the same time, Newby debunks popular myths and food folklore, challenging listeners to "learn, unlearn, and relearn" the fundamentals of nutrition at the heart of a health-giving diet.

Mainstream health science has let you down. Weight loss is not the key to health, diet and exercise are not effective weight-loss strategies, and fatness is not a death sentence. Body Respect debunks common myths about weight, including the misconceptions that BMI can accurately measure health, that fatness necessarily leads to disease, and that dieting will improve health. The authors also help make sense of how poverty and oppression - such as racism, homophobia, and classism - affect life opportunity, self-worth, and even influence metabolism.

In The Molecule of More: How a Single Chemical in Your Brain Drives Love, Sex, and Creativity—and will Determine the Fate of the Human Race, George Washington University professor and psychiatrist Daniel Z. Lieberman, MD, and Georgetown University lecturer Michael E. Long present a potentially life-changing proposal: Much of human life has an unconsidered component that explains an array of behaviors previously thought to be unrelated, including why winners cheat, why geniuses often suffer with mental illness, why nearly all diets fail, and more.

The inspirational best seller that ignited a movement and asked us to find our why. Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Speaking directly to sick, queer, trans, disabled, and BIPOC listeners, Deconstructing the Fitness Industrial Complex is part urgent inquiry, part radical deconstruction, and part call to action: to build spaces that welcome and work for all; to reclaim movement as a vital and liberatory practice; and to embody a model of joy and community care outside the mainstream fitness culture.

There's so much confusion about what to eat. Are you jumping from diet to diet and nothing seems to work? Are you sick of seeing contradictory health advice from experts? Just like the tobacco industry lied to us about the dangers of cigarettes, the same untruths, cover-ups, and deceptive practices are occurring in the food industry. Vani Hari, a.k.a. The Food Babe, blows the lid off the lies we've been fed about the food we eat - lies about its nutrient value, effects on our health, label information, and even the very science we base our food choices on.

Sixty percent of individuals over the age of 20 - or 58 million people in the US - are overweight. As the obesity epidemic continues to grow, many Americans are researching the benefits and complications of weight-loss surgeries. Weight Loss Surgery for Dummies, 2nd Edition is the most up-to-date and authoritative guide to understanding the impact of surgical weight-loss before, during, and after surgery.

The New York Times best-selling author of Fat Chance explains the eight pathologies that underlie all chronic disease, documents how processed food has impacted them to ruin our health, economy, and environment over the past 50 years, and proposes an urgent manifesto and strategy to cure both us and the planet.

These drugs are about to change our world, for better and for worse. Everybody needs to understand how they work – scientifically, emotionally and culturally. Magic Pill is an essential guide to the revolution that has already begun – and which one leading expert argues could be as transformative as the invention of the smartphone.

Study while on the go! Listen anytime, anywhere! Audio allows us to learn and absorb information during our busy schedules. Listen during downtime or passive activities (while driving, working around the house, at the office, or at the gym). CPT audio prep covers everything on the exam and references the latest NASM essentials of personal fitness training (sixth edition) presented in an easy-to-understand, chapter-by-chapter format.

One in ten American adults tried intermittent fasting last year, and they may be on to something. The latest research shows that fasting repairs cellular damage, improves the outcomes for chemotherapy patients, and helps with keeping a healthy weight, leading to a resurgence in recent years. Journalist Steve Hendricks’s The Oldest Cure in the World tells the history of fasting—from the ancient world (Jesus treated an epileptic with fasting) to its rediscovery centuries later.

The follow-up book to the hugely best-selling Nourishing Traditions, which has sold over 500,000 copies, this time focusing on the immense health benefits of bone broth by the founder of the popular Weston A Price Foundation.

When Rachel Somerstein had an unplanned C-section with her first child, the experience was anything but the “routine” operation her doctor described. A series of errors by her clinicians led to a real-life nightmare: surgery without anesthesia. The ensuing mental and physical complications left her traumatized and desperate for answers about how things could have gone so wrong. In the United States, one in three babies is born via C-section, a rate that has grown exponentially over the past fifty years.

Over the past several decades, globalization has homogenized what we eat, and done so ruthlessly. The numbers are stark: Of the roughly 6,000 different plants once consumed by human beings, only nine remain major staples today. Just three of these - rice, wheat, and corn - now provide 50 percent of all our calories. Dig deeper and the trends are more worrisome still.

Develop an action plan and learn to overcome the fear of diabetes to manage it successfully. Take steps to strike a balance among your food, physical activities, and medications and cultivate determination to tale charge of your life.

Every month seems to bring a trendy new diet or a new fad to try in order to lose weight - but these diets clearly aren’t making us any happier or healthier. As obesity rates and associated disease and impairments continue to rise, it’s time for a different approach. How Not to Diet is a treasure trove of buried data and cutting-edge dietary research that Dr Michael Greger has translated into accessible, actionable advice with exciting tools and tricks that will help you to safely lose weight and eliminate unwanted body fat - for good.

In this book, Dr. Vuong offers pertinent psychological and self-improvement tips that are necessary for success after weight loss surgery, which is a rarely covered topic. Drawing on his professional experience working with obesity patients and his own personal journey for enlightenment, he has provided a concise yet profound manual for losing weight and gaining enlightenment.

What’s your max squat? How much ya bench? What’s your best deadlift? Can you press your body weight? Today, pushing quantifiable expressions of strength, like your maxes, is becoming increasingly ubiquitous. However, though strength may be specific, real strength is much more than a powerlifting total - it’s about resilience, capability, and adaptability. It’s survival of the fittest after all, not the strongest.