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The Agency Giants Podcast - Episode 12 (Oliver Kenyon)
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This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.

ConversionWise is an industry-leading CRO agency thatâ s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.

In this episode, you'll discover:
â ¢ Top CRO techniques that skyrocket conversions.
â ¢ Leadership and team management lessons from a fast-growing digital agency.
â ¢ Insights into Oliver's successful client acquisition strategies.

Oliver's LinkedIn: https://www.linkedin.com/in/oliverkenyon
ConversionWise: https://conversionwise.com/
Oliver's Newsletter: https://www.agencycircle.com/
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0:00 â Intro
1:01 â From Chef to Serial Entrepreneur: Oliverâ s Journey
6:10 â How a Hip-Hop Forum Led Oliver to Online Business
9:00 â Creating an Affiliate Marketing Forum & Monetizing It
13:40 â Oliverâ s First Big Business Success & Selling to Neil Patel
19:00 â Becoming a Millionaire at 29 & The Reality of Selling a Company
26:10 â Why Oliver Sold His Business & Lessons from the Deal
30:00 â From Landing Pages to Building a CRO Agency
34:00 â How Oliver Scaled His Agency & Attracted Big Clients
40:00 â The Power of Partnerships in Business Growth
44:30 â Working with Celebrity Brands Owned by Lionel Messi & Kim Kardashian
49:00 â How CRO Helped Generate Over $3.8M for Clients
52:00 â The Best Conversion Rate Optimization Tactics Right Now
58:00 â How Oliverâ s Agency Collected 400+ Reviews & Built Trust
1:05:00 â Running a Remote Team vs. In-Person: Oliverâ s Approach
1:12:30 â Why Oliver Sold His Agency & Whatâ s Next for Him
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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ð § Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out ð https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=466d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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The Agency Giants Podcast - Episode 11 (Paul Kennedy)
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We’re kicking off the year with a huge new episode of Agency Giants!

In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.

Paul's Instagram: https://www.instagram.com/paul.belfast/
Life Like Media: https://www.lifelike.media/
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0:00 – From Videographer to 7-Figure Agency Owner
3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years
7:00 – The Secret to Growing an Agency Through Referrals and Partnerships
11:10 – Landing Floyd Mayweather & Tyson Fury as Clients
19:00 – Inside the Fury Camp: Shooting Content with Celebrities
26:10 – What It’s Like Touring Thailand with Tyson Fury
29:50 – How Travel and Sales Built My Business Resilience
34:00 – Scaling from Remote to a 20-Person Office Team
40:00 – How Paul's Brother Helped Scale Their Agency
44:30 – The Deal That Fell Apart – Biggest Failure in Business
49:00 – Why Client Results Matter More Than Constant Outreach
52:00 – Scaling Paul's Own Brands from the Agency
58:00 – The Future of Our Agency: Incubating and Growing DTC Brands
1:05:00 – Should You Take Equity Deals as an Agency?
1:12:30 – How to Hire Passionate People Who Drive Business Growth
1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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The Agency Giants Podcast - Episode 10 (Joe Podmore)
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Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.

In this episode of Agency Giants, Joe takes us through his incredible journey:
• Starting out as a freelancer and scaling to a $10M+ business
• How he built a high-performing team and doubled revenue in just one year
• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationships

This is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.

Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/
Leadly: https://leadly.co.uk/
Non-Stop: https://www.non-stopsocial.co.uk/
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0:00 - Intro
1:02 - From Freelancer to Agency Director in 4 Years
3:02 - Performance Models and Doubling Team Size in a Year
6:10 - Niching Down in Car Finance: Why It Works
9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?
11:10 - Generating Leads with Innovative Strategies
16:20 - Expanding Services with ECRM and SEO
19:00 - Managing Client Conversions and Performance Pricing
22:30 - Leveraging AI for Creative and Campaign Optimization
26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons
30:00 - Long-Term Creative Wins and Ad Fatigue Management
36:30 - Launching a Performance-Based Agency Today
42:00 - Lessons from Failures and Building a Growth Culture
48:30 - The Future of Lead Generation Agencies
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:

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Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 9 (Jon Harrison)
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Running an agency isn’t for the faint of heart.

But imagine doing it for 20+ years AND pulling in $3M annually...

That’s exactly what Jon Harrison, co-founder of One Black Bear, has achieved!

If you’re ready to level up your agency game and learn from someone who’s been in the trenches for over two decades, this episode is for you.

Jon's LinkedIn: https://www.linkedin.com/in/millersjon/
One Black Bear: https://oneblackbear.com/
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0:00 - Finding Passion and Building a $3M Agency
2:14 - The Power of a Finance Director in Business Growth
5:11 - Overcoming Rejections, Setbacks, and Impostor Syndrome
9:47 - Lessons from 21 Years of Creative Partnership
14:10 - Starting Fresh: From Bad Names to Professionalism
19:04 - Hiring Smart: The Secret to Scaling an Agency
24:10 - Breaking Client Dependency for True Growth
29:05 - Creating Fun and Results in Client Campaigns
34:50 - Passion vs. Profit: Building a Thriving Culture
40:18 - How AI and Trends Are Changing Creative Work
46:12 - The Real Cost of High-Value Creative Campaigns
50:25 - Recovering from Toxic Partnerships and Rebuilding Trust
57:20 - Why Nice People Make the Best Teams
1:03:00 - Winning Big Clients and Thriving as a Creative Agency
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=446d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 8 (Tom Breeze)
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Ever wondered how some brands seem to scale effortlessly using YouTube ads?

Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!

In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.

Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/
Viewability: https://viewability.co/
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0:00 - Intro
1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign
4:46 - Ad Strategies for Big and Small Budgets
7:00 - From Psychology Student to Ad Expert
10:06 - Pivoting from SEO to Paid YouTube Ads Success
14:47 - US Expansion and Major Client Wins
18:00 - Core Values Driving Business Success
23:06 - Inbound vs Outbound: Client Acquisition Tactics
26:04 - Overcoming Fear and Securing Speaking Gigs
33:06 - Building Authority Through Content
37:30 - Using Frameworks to Scale Operations
44:29 - Cornerstone Framework for Effective YouTube Ads
52:15 - Storytelling and 3-Act Structure in YouTube Ads
57:50 - Crafting Calls to Action and Trust
1:11:00 - Lessons in Scaling and Refining YouTube Ads
1:22:15 - AI and Future Trends in Digital YouTube Ads
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
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TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 7 (Alexis Pratsides)
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This week on the Agency Giants Podcast, we explore the journey of Alexis Pratsides, the founder of MintTwist & now the Global Head of Digital at Finn Partners.

With over 25 years of experience in the field of digital marketing. Alexis has worked with major brands like Dell, Apple, Microsoft, Coca-Cola, BT, VW, Jack Daniels, and Disney.

In 2021 Alexis's agency MintTwist was acquired by Finn Partners. An agency that now has over 1300 employees, across 3 Continents & 34 Offices.

According to LeadIQ, as of September 2024, FINN Partners's annual revenue reached $750M.

Alexis's LinkedIn: https://www.linkedin.com/in/alexispratsides
Finn Partners: https://www.finnpartners.com/uk/
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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0:00 - Growing an Agency from Scratch
2:30 - Preparing for Acquisition and Exit
4:28 - Handling Risk and Scaling Challenges
6:40 - Finding the Right Cultural Fit
8:31 - Inside the Acquisition Process
11:02 - Key Lessons from Selling the Business
14:28 - Scaling Up and Managing a Growing Team
18:57 - Rewarding Staff and Planning for the Future
21:57 - Adjusting Post-Acquisition and New Beginnings
24:28 - Expanding Globally and Exploring New Markets
27:14 - Unifying Teams and Digital Integration
30:02 - Improving Processes Across Regions
32:38 - Maintaining Company Culture Amid Growth
36:05 - Founding Mint Twist with a Best Friend
41:02 - Advice for Young Entrepreneurs Today
44:38 - Learning from Mistakes and Embracing Failure
48:06 - Winning Big Clients and Pricing Strategies
54:00 - Celebrating Major Milestones
56:54 - Post-Acquisition Goals and Next Steps
1:02:06 - How AI is Transforming Marketing
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=440d
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Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 6 (Daniel Watts)
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This week on the Agency Giants Podcast, we explore the journey of Daniel Watts, who co-founded BARK.London in 2019.

Fast forward to 2024, Bark was named Performance Marketing Agency of the year at the UK Enterprise Awards!

A stand-out of defining moments in Daniel's performance marketing career involved helping take a DTC e-commerce business from £0 to £25m in annual sales in under three years.

Daniel's LinkedIn: https://uk.linkedin.com/in/danieltiwatts
BARK.London: https://bark.london/
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0:00 - From Entrepreneur to Agency Owner: Daniel's Journey
3:16 - The Recruitment Background: Lessons for Agency Life
7:15 - Accidental Success: How Daniel's Agency Found Its Niche
14:25 - The Power of Honesty in Client Relationships
20:51 - The Hiring Challenge: Finding and Keeping Top Talent
28:02 - Data Science in Marketing: A Game-Changing Approach
37:25 - The Secret to Client Retention: Under-Promise, Over-Deliver
47:55 - Measuring Team Happiness: The Key to Agency Success
52:58 - The Future of Agencies: AI, Automation, and Strategy
59:52 - Triple Whale and the Evolution of Marketing Attribution
1:01:27 - Advice for Struggling Agencies: Look at Your Product First
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
__________________________________________
🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
__________________________________________
If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=437d
__________________________________________
Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 5 (Olly Fawcett)
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This week on Agency Giants, we explore the journey of Olly Fawcett, a creative agency founder who started his business at just 17 years old.

A decade later, Olly has built two thriving agencies servicing over 500 clients!

Olly's Instagram: https://www.instagram.com/olly.303
303 London: https://303.london/
Ralle Media: https://ralle.uk/
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0:00 - From Entrepreneur to Business Owner: Olly's Journey
3:13 - Starting an Agency at 17: Olly's Unconventional Path
7:13 - The Rollercoaster of Agency Life: Ups, Downs, and Growth
14:25 - ADHD in Business: Challenges and Unexpected Advantages
20:48 - Balancing Creativity and Business: Olly's Approach
28:02 - Niche Focus: How Acquiring Ralle Media Changed the Game
37:25 - Mastering Client Retention: Strategies That Work
47:55 - Building a Dream Team: Hiring and Keeping A-Players
52:56 - Office vs Remote: Finding the Perfect Work Culture
1:00:58 - Founder's Dilemma: Balancing Presence and Productivity
1:08:01 - Landing Big Fish: How Olly Scored Clients Like HexClad
1:15:34 - From DMs to Deals: Olly's Unorthodox Acquisition Tactics
1:18:01 - The Agency Pitch Scam: Exposing Predatory Business Models
1:27:06 - AI and Agencies: Predicting the Industry's Future
1:34:16 - Creating Scroll-Stopping Content: Olly's Secret Sauce
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=433d
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Agency Owners Community: https://www.skool.com/agencyowners
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Follow me on other platforms: IG, FB, Twitter & TikTok @jordanplatten