• What He’s Learned From Spending $100M On YouTube Ads | Tom Breeze | #8

  • Nov 5 2024
  • Length: 1 hr and 41 mins
  • Podcast

What He’s Learned From Spending $100M On YouTube Ads | Tom Breeze | #8

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    The Agency Giants Podcast - Episode 8 (Tom Breeze)
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    Ever wondered how some brands seem to scale effortlessly using YouTube ads?

    Meet Tom Breeze, CEO of Viewability, who's managed daily ad spends of up to $140,000 for single clients!

    In this episode of Agency Giants, Tom shares his journey from helping people overcome public speaking fears to building a powerhouse agency driving millions in ad revenue.

    Tom's LinkedIn: https://www.linkedin.com/in/tombreeze/
    Viewability: https://viewability.co/
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    0:00 - Intro
    1:09 - Key Ingredients for a $140K/Day YouTube Ad Campaign
    4:46 - Ad Strategies for Big and Small Budgets
    7:00 - From Psychology Student to Ad Expert
    10:06 - Pivoting from SEO to Paid YouTube Ads Success
    14:47 - US Expansion and Major Client Wins
    18:00 - Core Values Driving Business Success
    23:06 - Inbound vs Outbound: Client Acquisition Tactics
    26:04 - Overcoming Fear and Securing Speaking Gigs
    33:06 - Building Authority Through Content
    37:30 - Using Frameworks to Scale Operations
    44:29 - Cornerstone Framework for Effective YouTube Ads
    52:15 - Storytelling and 3-Act Structure in YouTube Ads
    57:50 - Crafting Calls to Action and Trust
    1:11:00 - Lessons in Scaling and Refining YouTube Ads
    1:22:15 - AI and Future Trends in Digital YouTube Ads
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    https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
    __________________________________________
    🎧 Stream on your favorite audio platform:

    Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
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    Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
    __________________________________________
    If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=444d
    __________________________________________
    Agency Owners Community: https://www.skool.com/agencyowners
    __________________________________________
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