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The Agency Giants Podcast - Episode 12 (Oliver Kenyon)
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This week on the Agency Giants Podcast, we sit down with Oliver Kenyon, the visionary behind ConversionWise.

ConversionWise is an industry-leading CRO agency thatâ s served over 3,500 customers, including celebrities like Lionel Messi and Kim Kardashian.

In this episode, you'll discover:
â ¢ Top CRO techniques that skyrocket conversions.
â ¢ Leadership and team management lessons from a fast-growing digital agency.
â ¢ Insights into Oliver's successful client acquisition strategies.

Oliver's LinkedIn: https://www.linkedin.com/in/oliverkenyon
ConversionWise: https://conversionwise.com/
Oliver's Newsletter: https://www.agencycircle.com/
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0:00 â Intro
1:01 â From Chef to Serial Entrepreneur: Oliverâ s Journey
6:10 â How a Hip-Hop Forum Led Oliver to Online Business
9:00 â Creating an Affiliate Marketing Forum & Monetizing It
13:40 â Oliverâ s First Big Business Success & Selling to Neil Patel
19:00 â Becoming a Millionaire at 29 & The Reality of Selling a Company
26:10 â Why Oliver Sold His Business & Lessons from the Deal
30:00 â From Landing Pages to Building a CRO Agency
34:00 â How Oliver Scaled His Agency & Attracted Big Clients
40:00 â The Power of Partnerships in Business Growth
44:30 â Working with Celebrity Brands Owned by Lionel Messi & Kim Kardashian
49:00 â How CRO Helped Generate Over $3.8M for Clients
52:00 â The Best Conversion Rate Optimization Tactics Right Now
58:00 â How Oliverâ s Agency Collected 400+ Reviews & Built Trust
1:05:00 â Running a Remote Team vs. In-Person: Oliverâ s Approach
1:12:30 â Why Oliver Sold His Agency & Whatâ s Next for Him
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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ð § Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out ð https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=466d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
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TikTok: https://www.tiktok.com/@agencygiants

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The Agency Giants Podcast - Episode 11 (Paul Kennedy)
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We’re kicking off the year with a huge new episode of Agency Giants!

In this episode of Agency Giants, Paul breaks down how he went from turning £800 into a six-figure per month agency to managing million-pound campaigns for world-famous clients like Tyson Fury & Floyd Mayweather.

Paul's Instagram: https://www.instagram.com/paul.belfast/
Life Like Media: https://www.lifelike.media/
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0:00 – From Videographer to 7-Figure Agency Owner
3:01 – Mastering Creative and Paid Ads to Keep Clients for 5+ Years
7:00 – The Secret to Growing an Agency Through Referrals and Partnerships
11:10 – Landing Floyd Mayweather & Tyson Fury as Clients
19:00 – Inside the Fury Camp: Shooting Content with Celebrities
26:10 – What It’s Like Touring Thailand with Tyson Fury
29:50 – How Travel and Sales Built My Business Resilience
34:00 – Scaling from Remote to a 20-Person Office Team
40:00 – How Paul's Brother Helped Scale Their Agency
44:30 – The Deal That Fell Apart – Biggest Failure in Business
49:00 – Why Client Results Matter More Than Constant Outreach
52:00 – Scaling Paul's Own Brands from the Agency
58:00 – The Future of Our Agency: Incubating and Growing DTC Brands
1:05:00 – Should You Take Equity Deals as an Agency?
1:12:30 – How to Hire Passionate People Who Drive Business Growth
1:18:10 – Biggest Lessons from Failures and Scaling to 7 Figures
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=461d
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FREE Agency Owners Community: https://www.skool.com/agencyowners
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Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants

Send us a text

The Agency Giants Podcast - Episode 10 (Joe Podmore)
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Meet Joe Podmore, the driving force behind Leadly, a boutique lead generation agency specializing in automotive finance.

In this episode of Agency Giants, Joe takes us through his incredible journey:
• Starting out as a freelancer and scaling to a $10M+ business
• How he built a high-performing team and doubled revenue in just one year
• His secrets to choosing the right niche, pricing for profit, and maintaining long-term client relationships

This is more than a success story; it’s a roadmap for anyone ready to transform their agency dreams into reality.

Joe's LinkedIn: https://www.linkedin.com/in/joe-podmore/
Leadly: https://leadly.co.uk/
Non-Stop: https://www.non-stopsocial.co.uk/
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0:00 - Intro
1:02 - From Freelancer to Agency Director in 4 Years
3:02 - Performance Models and Doubling Team Size in a Year
6:10 - Niching Down in Car Finance: Why It Works
9:00 - Lead Gen vs. E-Commerce Ads: What’s Superior?
11:10 - Generating Leads with Innovative Strategies
16:20 - Expanding Services with ECRM and SEO
19:00 - Managing Client Conversions and Performance Pricing
22:30 - Leveraging AI for Creative and Campaign Optimization
26:00 - Hybrid Teams vs. In-Person Offices: Pros and Cons
30:00 - Long-Term Creative Wins and Ad Fatigue Management
36:30 - Launching a Performance-Based Agency Today
42:00 - Lessons from Failures and Building a Growth Culture
48:30 - The Future of Lead Generation Agencies
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https://www.youtube.com/playlist?list=PLdO5xp5occOyeEZ2GCD21gqDKLz8Z8-Ak
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🎧 Stream on your favorite audio platform:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-agency-podcast/id1755717870
Spotify: https://open.spotify.com/show/0jmr989Mkl4EJQ6AyAzJfE
Amazon Music: https://music.amazon.com/podcasts/64e31809-88d4-43a3-b2e3-e59caf73aec4/the-agency-podcast
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If you want to find out how we help agency owners sign their first or next 5 clients, guaranteed, check this out 👉 https://www.affluent.academy/?utm_source=youtube&utm_medium=video&utm_campaign=agencypod&utm_term=interview&utm_content=455d
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Agency Owners Community: https://www.skool.com/agencyowners
__________________________________________
Follow us on all platforms:

Instagram: https://www.instagram.com/agencygiantspodcast/
Facebook: https://www.facebook.com/agencygiantspodcast/
TikTok: https://www.tiktok.com/@agencygiants